Experience

Daimler Commercial Vehicles SEA

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Regional Sales Manager Vans - South East Asia, Indian Subcontinent & South Pacific Markets

  • Jan 2014 - Present

  Responsible for Mercedes-Benz Van sales in the SEA, Indian Subcontinent and South Pacific Region• Establishing streamlined, transparent & standardized product portfolio for the major markets• Ensuring the achievement of mutually agreed sales targets by region• Working on projects – such as the introduction of new models and specifications or strategy papers• Providing direct support functions to the local retailer in Singapore• Visiting the General Distributor markets in regards to supporting their overall business and giving an outlook for the coming years• Working closely with Daimler Financial Services in Singapore to ensure achievement of the set penetration targetsCoordination with Controlling and Planning Functions• Facilitate the annual OP planning process for Vans• Ensure timely reporting of monthly sales figures and the supporting background information required• Liaise with HQ in Stuttgart on production requirements and price positioning• Liaise with Mercedes-Benz Singapore controlling to co-ordinate the pricing and invoicing of vehiclesMarketing and promotion of MB Vans• Work closely with the Marketing team of Mercedes-Benz Singapore and Mercedes-Benz Financial Services on events/promotions/advertising• Work with each individual General Distributor to decide and design marketing actions that are effective for that market• Ensure that the proper marketing materials are available and present within the region• Co-ordinate with marketing team in HQ on the overall direction for the promotion of the MB Van range



Daimler AG

• Germany
• Automotive
• 700 & Above Employee

• IT Controller

  • Nov 2009 - Dec 2013

  Cost Centre and Project Controlling Actuals, Financial Planning & Forecast:• Regional Coordinator / Rollout of Financial Management Platform (FMP) in ITS• Monitor, track and analyse actual performance of Service Level Agreements, internal and external cost for ITM (ITI & CoC) in APAC• Perform monthly transactions in SAP. Generate cost centre & project account reports and present to responsible cost centre owner and board level• Consolidate financial results of cost centers’ and projects. Preparation of management reports for review (e.g. cash flow and invoicing reports)• Preparation of financial reports (Deviation analysis of monthly results)• Monthly cost allocation of internal cost into projects• Planning of projects and cost centres

• Revenue Controller Singapore & General Distributor Markets

  • Mar 2005 - Oct 2009

  Market Reporting General Distributors South & SEA, CHRYSLER SEAMonthly actuals, Financial Planning & Forecast: • Mercedes-Benz Cars, Commercial Vehicles, MB Aftersales and CHRYSLER• Monitor, track and analyse actual performance of MBC, CV, MBAS and CHRYSLER in SEA General Distributor market countries (MPC CHRYSLER Singapore and GDs)• Perform monthly transactions in SAP and generate reports and review• Consolidate financial results of the region and prepare management reports for review• Preparation of financial reports (Key financials, cost centre and marketing costs)• Planning of G&A, marketing and balance sheet items• IMPACT planning, submission and ALEA maintenance • Set up and development GD-Tool (Excel based tool recalculates IMPACT, used for major planning’s and scenarios)• Calculation and comment on required deviation analysis • Running requested scenarios• Calculation of Target Achievement Rates• Cash Flow planningPricing:• Setting of transfer prices for Chrysler (CSEA) via price walk• Support CSEA in all aspects of operations from a financial perspective, through analysis and reporting of actual financial results, monthly forecasts and feasibility studies. Highlight exposure/risks areas• Established price calculations for selling Chrysler vehicles and ensure business profitability• Involved in formation of CHRYSLER SEA (e.g. SAP set up)

• Project Coordinator Global Balanced Scorecard

  • Mar 2004 - Feb 2005

  • System Coordinator NEA & SEA Region• System Integration & Rollout, System Maintenance, Monitoring, Coordinating and Consultancy, Reporting