Experience

SCHERMER

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • 2022 - Present

  Duties and responsibilities include: - Develop relationships with clients through thoughtful and intelligent advising, service, consultation, planning, management and leadership of their digital and marketing strategy - Identify new business opportunities within client accounts - Foster clients’ understanding of agency’s capabilities, and how those capabilities can strengthen their brands and organizations - Translate client business objectives, market and marketing data and product info into brand, marketing and digital strategies - Author proposals and strategic marketing plans that strategically align to business/marketing needs, and define and scope deliverables - Establish the objectives (results, timelines, quality, metrics) for each client project and lead team toward those objectives - Working with internal team, advise/recommend the most effective processes, platforms, tools, technologies and channels to achieve the clients’ objectives - Collect, organize and disseminate the information or data required to complete a project, show performance and deliver results - Oversee all internal/external activities, budgets, calendars and any ‘touch points’ with clients; ensure that internal/external team members have what they need and are managing their responsibilities - Maintain an open flow of information, insights and ideas to team, clients and partners around project plans and status - Financial management of accounts including; forecasting, budgeting, invoicing, and reconciliation - Lead, guide and supervise account managers, executives and/or coordinators on client work - Cross-functional collaboration with Creative & Strategy leads, Production and Project Managers as a leader, advocate and advisor - Leadership and contribution to agency’s internal digital experience and marketing processes - Represent agency at industry social and professional development events



Eleven On The River

• Greater Minneapolis-St. Paul Area

• Director of Buyer Experience

  • Jun 2019 - Jul 2022

  Serving a critical role in the buyer experience at the Eleven on the River project, responsibilities span the purchasing of units by buyers, through the initial work associated with the sales center, ongoing management of it, and consistent communication between parties involved in the buyer experience during interior unit selections, construction and beyond. My role included, but was not limited to, the following scope of work: Pre Selections Meetings: • Immerse into current process with Ryan Companies and key partners to become the hub of information for internal teams and selection coordinators (interior designers). • Coordinate consistency of brand documentation and collateral for buyer experience • Prepare and manage the sales center. • Interface with Sotheby’s sales team and Ryan Companies on marketing information to ensure details of selections and buyer experience are congruent and effective. • Interface with Ryan Companies and key partners on details of pricing matrix and selection sheets to ensure ease of use and effectiveness for selection coordinators. Selections Meetings: • Receive notification from sales team on new homeowner after purchase agreement. • Initiate correspondence to new homeowners with building introduction and process overview. • Coordinate, maintain, and oversee homeowner meetings and unit walkthroughs with selection coordinators. • Oversee all documentation and transfer of information between selection coordinators and Ryan Companies for effective implementation of selections made. • Manage selection coordinators and their interface with clients to ensure buyer experience is outstanding. • Verify that each buyer has signed off on all documentation (plans, selections sheets, disclaimers, financial changes) that correspond to unit selections. • Send out building and unit progress updates to homeowners. • Attend unit reveal with each client.



Nemer Fieger

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2014 - Apr 2019

  In this role for full-service advertising agency: • Key Account management: Handle all account and client relations for 4 Subway restaurant markets ranging from 51 to 115 restaurants with budgets of $450K to $1.1MM and revenues from $38MM to $86MM. o Serve as agency contact for local board members, franchisees, vendor, media, and sponsorship partners. • Project management: Develop, lead and manage execution of local store marketing programs, tests and plans. • Promotions: Execute local component(s) of major national and regional promotions. • Client service: Maintain day-to-day relationships and communications with local advertising co-op members, board members, and franchisees. Serve as agency lead for Operations Board. • Strategic planning: Execute bi-annual competitive pricing analysis for each market. Manage and organize yearly strategic planning sessions with each market. • Marketing: Assist owners with local store marketing; work with owners to implement community projects; assist owners with developing outdoor campaigns, local ads, and direct mail pieces. • Vendor/partner management: Meet with vendors, media partners, and potential sponsorship partners to organize current initiatives and consider new initiatives. • Strong presentation/speaking skills: Plan/lead quarterly co-op advertising and FAF Board meetings; prepare presentations/meeting details; participate in several monthly conference calls (agency, corporate, franchisee). • Attend national conferences and meetings as needed (Subway, agency forum, local market leaders). • Actualize and distribute monthly cash flows for assigned markets. Prepare weekly sales reports for all markets.



GEM Minneapolis

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Sep 2009 - Feb 2014

  In this role for creative design services agency: • Key account management: Manage account responsibilities for 3M, Deluxe Corporation and Sears/Craftsman accounts, with focus on defining objectives and strategic planning. • Business development: Hired by CEO/owner to solidify existing clients, grow business organically as well as identify new business opportunities following major agency restructuring. • Client relations: Serve as sole link between agency and client, responsible for all professional interactions Responsible for all estimating, billing, front and back-end metrics, internal and external communications, project and budget management, and client satisfaction. • Project management: Led development, design and implementation of eLookbook for high-profile client. • Social media program development: Took lead role in developing a brand new social media program for client. Formed team, developed/presented strategy, led content creation efforts, posted content and analyzed data. • Led effort to integrate digital technologies, resulting in exponential sales opportunities for clients.



Baker Associates

• United States
• Graphic Design
• 1 - 100 Employee

• Account Executive

  • May 2008 - Aug 2009

  In this role for agency specializing in strategy, branding, and creative: • Account management: Provided leadership and strategy development for General Mills and Nestle accounts, with business focused on consumer branding, strategic planning/execution, and packaging design. • Project management: Responsible for driving success, strategy and creative excellence of all client projects. Gather and disseminate all pertinent information from client through life cycle of each project. • Creative direction: Confer with internal team on all team issues, future plans, creative direction and strategy. • Client relations: Identify and resolve client issues and conflicts, while keeping management informed of issues.



Marketing Arts, Inc

• Account Executive

  • May 2005 - May 2008

  Achieved these results with dynamic, full-service advertising agency: • Account management: Managed all account and client needs for key clients, including Smead Manufacturing, Polaris, Ruth Graham and Friends, United States Government and Scott Dawson Evangelistic Association. o Grew client billings (23% average in 2007) and gross profits (43% average in 2007). • Client relations: Developed and maintained relationships with all levels of client management. Responsible for achieving maximum profitability for all projects. Responsibilities: • Developed proposals and project timelines. Monitored project financials, identified potential budget issues. • Strong strategic thinking and vision; understanding of brand management and budgeting; Day-to-day management of client activities. • Interfaced with all positions within agency to manage and coordinate client projects. • Provided input to assist in developing strategic marketing plans for clients. • Wrote estimates, creative briefs for client projects; contact, change order and notes to billing reports. • Effectively presented, sold and defended agency work and proposals to clients. • Kept apprised of clients’ business/products/services and marketing developments. • Assisted in preparation and review of client invoices, proposals and marketing plans. • Reviewed and approved creative/production layouts, copy and final art. • Monitored project time and budget to manage client profitability.



Staples

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Jan 2004 - May 2005

  Created and managed effective marketing/media initiatives for this medical products marketer. • Drove revenue growth by creating new product promotions, developing creative partnerships and managing marketing projects for sales to medical, vet, eye care, chiro, dental and podiatry niches. • Managed catalogs for 6 markets and three product lines. Also managed direct mail projects. • Generated $200K in sales by creating mailing to welcome new customers, featuring targeted offer. • Produced $175Kin sales over 3 days by creating/managing rollout of “3-day Sale” featuring office supplies. • Product release: Managed release of 4 new product catalogs: that generated sales in excess of $1MM.



Lifetouch

• United States
• Photography
• 700 & Above Employee

• Media Planner/Buyer

  • Jan 2000 - Jan 2004

  Directed advertising, marketing and media programs for high-visibility portrait studio division of leading photography, printing and manufacturing and processing company. • Successfully managed annual budget of $13MM, providing successful marketing and advertising support to 650 national JCPenney and Target branded retail photography studios. • Account management: Planned and negotiated national, regional and local newspaper, FSI, direct mail, pre-print, package insert, on-line and in-store promotions. Conducted extensive market and competitive research. • Program implementation: Generated more than $2MM annually with development of consumer magazine program (2002); identified opportunity, presented to senior managers, and led program completion. • National program development: Produced additional $120K in annual portrait sales with creation of “Traveling Easter Studio” program; initially launched in seven markets, and successfully applied nationally.



Novus Marketing

• Account Manager/Media Planner/Buyer

  • Jan 1997 - Jan 2000

  Managed national media and marketing services for dynamic print advertising agency. • Key account management: Managed all client needs for nearly 20 clients, including Select Comfort, Hartford Insurance, Dish Network, Franklin Mint, Sharper Image, Adams Golf, CBS Sportsline.com, and Priceline.com. • Grew account billings nearly 20%, generating more than $1MM in new annual revenue, by providing exceptional service and strategic, value-added media programs. • Secured and negotiated national and regional media placement in high-visibility publications, such as USA Today, The Wall Street Journal, Modern Maturity, Time, and Popular Mechanics.



H.O.M.E.S. Inc

• Senior Account Coordinator

  • Jan 1994 - Jan 1997

  Recruited to manage vocational and marketing services for regional social services agency. • Led professional development of 15 diagnosed disabled adults, including building of career skills and abilities, securing job opportunities, and monitoring performance. • Identified and developed partnerships with Fortune 500 firms, such as Nash Finch, Red Cross, Target, Holiday Inn, Wal-Mart, and Hyatt, leading to placement of 15 individuals in jobs. • Assisted individuals in achieving high levels of success; more than 20% of caseload graduated from program, demonstrated by long-term employment and social skills assessment. • Using outstanding relationship-building skills, built trust and rapport with senior management, clients, government agencies, corporate partners, and family members of individuals. • Rapidly advanced for exceptional performance; promoted three times within three years.