Thom Dirkse

Director of Digital Marketing at S Hotels & Resorts Public Company Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency

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Credentials

  • The fundamentals of digital marketing
    Google Digital Garage
    Sep, 2022
    - Nov, 2024
  • Social Care
    Spredfast

Experience

  • S Hotels & Resorts Public Company Limited
    • Thailand
    • Hospitality
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Mar 2022 - Present

      • Oversee, guide and inform digital transformation of brand • Optimize website user experience • Set (digital) marketing strategy • Inform of latest trends and best practices • Identifying opportunities and creating action plans to maximize results • Oversee, guide and inform digital transformation of brand • Optimize website user experience • Set (digital) marketing strategy • Inform of latest trends and best practices • Identifying opportunities and creating action plans to maximize results

  • Anantara Hotels, Resorts and Spas
    • Thailand
    • Hospitality
    • 700 & Above Employee
    • Cluster Digital E-commerce & Distribution Manager
      • Jan 2018 - Mar 2022

      Digital Marketing • Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online sales• Coordinate Search Engine Optimization (SEO) & Pay Per Click (PPC) with our dedicated agency • Execute omni-channel campaigns to drive incremental revenue • Creating frameworks that transform our social media sites into highly profitable platforms.• Identifying the market trends, and insights into customer behavior.• Maintaining website content through the CMS and enhancing the user experience • Create promotional offers and checking to see that these are uploaded precisely.• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.• Produce monthly reports for each channel as required by the hotel and head office• Reporting on the utility of existing and new strategies.Distribution • Responsible for brand website & online travel agent rate distribution • Maintaining OTA content• Implementing new distribution related systems• Monitoring and maintaining rate parity Show less

    • Cluster E-commerce Manager
      • Sep 2016 - Dec 2017

      Cluster: Anantara Bophut Resort Anantara Lawana Resort Anantara Rasananda ResortAnantara Hua Hin Resort

    • Cluster E-Commerce Executive
      • Sep 2014 - Aug 2016

      Anantara Bophut Resort & SpaAnantara Lawana Resort & SpaAnantara Rasananda Resort & Spa

  • Anantara Hotels, Resorts and Spas
    • E-commerce Intern
      • Jan 2014 - Jun 2014

    • Green Globe Coordinator
      • Sep 2013 - Dec 2013

      Getting Anantara Riverside Resort&Spa Green Globe certified

Education

  • Stenden Hogeschool Leeuwarden
    Double Bachelor, Hospitality
    2012 - 2014
  • Deltion college
    Associate, Hospitality
    2006 - 2010

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