Head Of Marketing

• May 2022 - Present

Head Of Marketing

• Apr 2020 - Mar 2021

Head Of Marketing

• Nov 2019 - Apr 2020

Head of Marketing

• Jan 2015 - Nov 2019

- Initiating brand launch for new product across the UK and International markets - Management of global marketing budget - Developing and implementing creative, integrated marketing campaigns for new and existing lines - Ensuring brand consistency through creative work and advertising - Management, planning and execution of consumer and trade shows globally - Overseeing acquisition of creative assets for marketing campaigns - Creation & implementation of brand new retail furniture for Mothercare additional store roll out - Responsible for iCandy’s social media content and advertising - Working with consumer award contacts for Which?, Good Housekeeping & Red Dot The first person in this new role at iCandy - I have implemented an integrated marketing strategy from the outset that has added impact to new product launches and existing range promotions. As iCandy is a small family business my role encompasses a variety of responsibilities from the day to day running of the marketing team, to generation of concepts and creative for engaging multi-platform brand campaigns. Also acting as brand guardian, my goal is to improve the quality and consistency of creative work through iCandy’s varied and ever-increasing marketing channels. Liaising with French and German PR agencies I am able to help shape the brand across Europe, and through close contact with UK retailers Mothercare and John Lewis I have been able to develop stronger marketing links across the estate. One of my main achievements has been implementing high end new retail furniture to roll-out into Mothercare stores nationwide. I am also responsible for the management of consumer and trade shows in the UK and Europe to help drive sales through better stand design and clearer branding and marketing. Show less

Creative & Brand Director

• Sep 2013 - Dec 2014

- Rolling out global rebrand to subsidiaries in the UK, Scandinavia, Australia, Mexico & the USA- Global brand guardian for all Thane creative and marketing material- Implementation of brand through new website platform (Magento) accross subsidiaries- Liaising with UK consumer awards (Product of the Year, Good Housekeeping, Which? etc.)- Creating and implementing branded POS for UK and international retailers- Art direction of product and lifestyle photo shoots for international assetsResponsible for the Thane brand globally, my role involved being brand guardian for all subsidiaries as well as creating and developing new on-brand packaging, digital assets, print media, retail store design and POS.During my time in the role I took ownership of art direction for all product and lifestyle photography. I also created Thane’s first prime time TV commercial which helped to achieving 1 million products being sold. Show less

Brand & Creative Consultant

• May 2013 - Sep 2013

- Leading the re-brand for UK retail marketing launch of the X5 Steam System- Managing the external creative agency- Implementing new brand strategy and overseeing consistency across the range- Developing creative and trade marketing materials for retailer presentations- Heading up the implementation of a new group corporate rebrand for the UK subsidiaryHeading up the UK launch of a new household steam product, my key objectives were to rebrand the product range in order to gain market share for the X5 against its main segment competition from the likes of Black & Decker, Vax and Karcher. Working closely with the MD and Thane’s creative agency to implement strategy. Show less

Director of Brand & Design

• Feb 2010 - May 2013

- Creating, developing and marketing new product brands for the UK and International markets- Developing and implementing multi-channel creative marketing strategies - Leading & briefing a team of 20 creatives including designers, producers and copywriters- Ensuring brand consistency of product and corporate brands - Pitching to clients and board level, liasing with product suppliers- Managing studio and creative origination budgetJML are the largest retail product promotions company in the UK and their marketing strategies are vital to the success of the business. As Head of Creative and Brand Development, my role is to ensure that all aspects of the company’s new and existing product marketing is powerful, efficient, coherent and exciting. Leading and managing a team of in-house creatives and marketers launching 20 new product brands every year, I head up the creative process from the product development stages right through to FMCG packaging, POS, national TV campaigns, direct response marketing, print advertising, online activity, trade advertising, corporate audio visual and CRM material. I liase daily with thrid party clients and suppliers in the UK and abroad, and oversee creative studio spend and budgeting for the business. Speed to market, clear brand positioning and creative with impact are vital elements that enable me to do my job successfully on a daily basis. Show less

Head of Creative

• 2008 - Feb 2010

- Creating and directing National TV campaigns for UK and International product brands- Leading a team of 12 editors, producers, directors, co-ordinators and production assistants- Heading up a team of 6 in-house graphic designers- Briefing the team on new creative projects in line with brand values- Liasing with product suppliers and clients to deliver an effective marketing campaign- Script writing, treatment writing and storyboarding for brands- Pitching to senior management and product suppliersLeading a team of 12 Editor / Directors, 2 Production Co-ordinators, and 6 in-house graphic designers, this role enabled me to expand my creative influence. From product packaging design to developing and implementing original concepts for product TV commercials, as Head of Creative I was responsible for the quality and efficacy of all visual output. JML are one of the highest spending media buyers when it comes to airtime in the UK, and my responsibility for the company’s TV advertising content was central to this role. Show less

On Air Producer

• Oct 2001 - May 2002

Working in the ‘On-Air’ Department producing short promotional pieces for MTV transmission programming such as ‘Jackass’, ‘European Music Awards’ and ‘Dance Floor Chart’. This meant ensuring all content supported the MTV brand and was suitable for the target audience. This position included writing, editing and producing responsibilities as well as research and tape handling. Working in the ‘On-Air’ Department producing short promotional pieces for MTV transmission programming such as ‘Jackass’, ‘European Music Awards’ and ‘Dance Floor Chart’. This meant ensuring all content supported the MTV brand and was suitable for the target audience. This position included writing, editing and producing responsibilities as well as research and tape handling.