Thom Riley

Creative Strategy Team Lead at Intentional
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Credentials

  • Giving and Receiving Feedback
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Jun, 2021
    - Nov, 2024
  • Getting Started With Google Analytics 360
    Google
    Jun, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jun, 2021
    - Nov, 2024
  • Google Analytics for Power Users
    Google
    Jun, 2021
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google
    Jun, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Jun, 2021
    - Nov, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Strategy Team Lead
      • Aug 2023 - Present

  • Self-employed
    • Melbourne, Victoria, Australia
    • Freelance Marketing Consultant
      • Dec 2022 - Present

      Advertising E-commerce clients across Facebook, Instagram, TikTok, Pinterest, and Google ads. Curating scalable strategies utilising cross-platform data from Facebook, Shopify, Google Analytics & competitor research. Email Marketing strategies (eCommerce) Advertising E-commerce clients across Facebook, Instagram, TikTok, Pinterest, and Google ads. Curating scalable strategies utilising cross-platform data from Facebook, Shopify, Google Analytics & competitor research. Email Marketing strategies (eCommerce)

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Social Advertising Lead Strategist
      • Mar 2023 - Jun 2023

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2022 - Feb 2023

      - Meta advertising - Blog writing & SEO - Lead generation - Organic content creation and posting - System and Process creation & implementation Systems/Programs used: HubSpot, Meta Ads, TikTok Ads, Google Ads, Word Press, Shopify, Klaviyo, Google Analytics. - Meta advertising - Blog writing & SEO - Lead generation - Organic content creation and posting - System and Process creation & implementation Systems/Programs used: HubSpot, Meta Ads, TikTok Ads, Google Ads, Word Press, Shopify, Klaviyo, Google Analytics.

    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Senior Creative Marketing Strategist
      • Sep 2022 - Nov 2022

      People management, working with junior and mid, creative marketing strategists on their personal and professional growth during their time at Megaphone. Ensuring each individual is equipped with the correct tools to succeed. TikTok, Facebook and Pinterest advertising. Content creation to be utilised across varying platforms. Ensuring that all content created is on trend and aligns with our strategic plan. Continual learning and personal development. Data analysis and optimisation… Show more People management, working with junior and mid, creative marketing strategists on their personal and professional growth during their time at Megaphone. Ensuring each individual is equipped with the correct tools to succeed. TikTok, Facebook and Pinterest advertising. Content creation to be utilised across varying platforms. Ensuring that all content created is on trend and aligns with our strategic plan. Continual learning and personal development. Data analysis and optimisation across digital platforms. Liaising with other departments to ensure we are implementing best practices and data lead strategies to grow our client's business.

    • Creative Marketing Strategist
      • Jul 2022 - Sep 2022

      TikTok, Facebook and Pinterest advertising. Content creation to be utilised across varying platforms. Ensuring that all content created is on trend and aligns with our strategic plan. Continual learning and personal development. Data analysis and optimisation across digital platforms. Liaising with other departments to ensure we are implementing best practices and data lead strategies to grow our client's business.

    • Marketing Strategist
      • Nov 2021 - Jul 2022

      - Facebook advertising - Communicating with clients - Creating and testing advertisements - Account management - Continual learning and personal development - Data analysis and optimisation across digital platforms

    • Junior Marketing Strategist
      • Aug 2021 - Nov 2021

      Rated & Awarded Australia’s #1 Digital Marketing Agency, Megaphone works with clients to grow their business with industry-leading strategy. As an account manager, it is my job to provide expert advice to all of my clients on how to successfully market themselves online. From managing social and Google advertising campaigns, to writing copy, campaign creation and CRO, I can always offer up suitable, efficient recommendations to businesses based on their objectives. - Facebook… Show more Rated & Awarded Australia’s #1 Digital Marketing Agency, Megaphone works with clients to grow their business with industry-leading strategy. As an account manager, it is my job to provide expert advice to all of my clients on how to successfully market themselves online. From managing social and Google advertising campaigns, to writing copy, campaign creation and CRO, I can always offer up suitable, efficient recommendations to businesses based on their objectives. - Facebook advertising - Communicating with clients - Creating and testing advertisements - Account management - Continual learning and personal development - Data analysis and optimisation across digital platforms

    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Customer Sales and Service Specialist (SSS - Sales, Services and Saves)
      • Jan 2021 - Aug 2021

    • Customer Sales and Service Specialist (Small Business Faults)
      • Mar 2020 - Jan 2021

      • Engage in highly personalised consultations with our customers to explore how technology solutions can enhance their way of life • Tailor ‘whole-of-home/business’ technology solutions that meet individual customer needs • Build return business through creating and managing customer relationships • Deliver exceptional customer service and exceed expectations • Drive professional development with regular feedback, coaching and training sessions

    • Australia
    • Staffing and Recruiting
    • 200 - 300 Employee
    • Researcher
      • Jul 2019 - Dec 2019

      • Member of the LGBTQAI+ Social Responsibility Committee • Executive candidate searches and evaluation across multiple industries including: Government, Health and Commercial: both nationally and internationally • Preparation of high-level documents submitted to boards, heads of companies and various other executives • Member of the LGBTQAI+ Social Responsibility Committee • Executive candidate searches and evaluation across multiple industries including: Government, Health and Commercial: both nationally and internationally • Preparation of high-level documents submitted to boards, heads of companies and various other executives

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Sales Assistant
      • Jul 2017 - Jul 2019

      • Appointed store manager during management changeover and days off • Successfully sold over $600 in singular transactions and was awarded two sales incentive awards • Also awarded three pairs of Levi’s as part of Levi’s Jeans Unit incentive, exampling priority focus on stock knowledge and sales. • Consistently received praise; for my strong customer service and sales skills and complicated problem solving and analytical skills during peak service times • Delivered and exceeded… Show more • Appointed store manager during management changeover and days off • Successfully sold over $600 in singular transactions and was awarded two sales incentive awards • Also awarded three pairs of Levi’s as part of Levi’s Jeans Unit incentive, exampling priority focus on stock knowledge and sales. • Consistently received praise; for my strong customer service and sales skills and complicated problem solving and analytical skills during peak service times • Delivered and exceeded client expectations and built strong client relationships demonstrating strong communication skills Show less • Appointed store manager during management changeover and days off • Successfully sold over $600 in singular transactions and was awarded two sales incentive awards • Also awarded three pairs of Levi’s as part of Levi’s Jeans Unit incentive, exampling priority focus on stock knowledge and sales. • Consistently received praise; for my strong customer service and sales skills and complicated problem solving and analytical skills during peak service times • Delivered and exceeded… Show more • Appointed store manager during management changeover and days off • Successfully sold over $600 in singular transactions and was awarded two sales incentive awards • Also awarded three pairs of Levi’s as part of Levi’s Jeans Unit incentive, exampling priority focus on stock knowledge and sales. • Consistently received praise; for my strong customer service and sales skills and complicated problem solving and analytical skills during peak service times • Delivered and exceeded client expectations and built strong client relationships demonstrating strong communication skills Show less

    • Australia
    • Apparel & Fashion
    • 200 - 300 Employee
    • Sales Assistant
      • Aug 2016 - Jul 2017

      • Promoted from casual to store manager within two weeks of employment, due to my extensive industry knowledge and customer service skills. • Third-in-charge and key holder when upper-management were unavailable due to my strong product knowledge and people management skills • Co-managed the Myer concession during peak staffing periods, demonstrating my strong organisation and stock management skills • Successfully increased concession sales and KPIs to meet budgets set out by… Show more • Promoted from casual to store manager within two weeks of employment, due to my extensive industry knowledge and customer service skills. • Third-in-charge and key holder when upper-management were unavailable due to my strong product knowledge and people management skills • Co-managed the Myer concession during peak staffing periods, demonstrating my strong organisation and stock management skills • Successfully increased concession sales and KPIs to meet budgets set out by company. Show less • Promoted from casual to store manager within two weeks of employment, due to my extensive industry knowledge and customer service skills. • Third-in-charge and key holder when upper-management were unavailable due to my strong product knowledge and people management skills • Co-managed the Myer concession during peak staffing periods, demonstrating my strong organisation and stock management skills • Successfully increased concession sales and KPIs to meet budgets set out by… Show more • Promoted from casual to store manager within two weeks of employment, due to my extensive industry knowledge and customer service skills. • Third-in-charge and key holder when upper-management were unavailable due to my strong product knowledge and people management skills • Co-managed the Myer concession during peak staffing periods, demonstrating my strong organisation and stock management skills • Successfully increased concession sales and KPIs to meet budgets set out by company. Show less

    • Bartender
      • Apr 2015 - Jul 2016

      • Maintained high levels of customer service while working in an efficient and timely manner both on the floor and behind the bar. • Promoted to Cocktail bar tender from floor staff due to my flare for creativity and passion for my job. • Assisted the recruitment team in leading potential employee’s on venue tours and on-the-job training. • Adhered to the responsible service of alcohol rules and responsibilities.

    • Floor Staff
      • Apr 2015 - Jul 2016

  • All Australian Properties/Skycorp
    • Suite 607, 7 Railway Street, Chatswood
    • Sales and Marketing Coordinator
      • Oct 2014 - Dec 2015

      • Managed, coordinated and organised the marketing and sales of developments alongside office events and sales launches within strict deadlines. • Collaborated with graphic designers, printing companies, designers and the developer to create marketing materials for three development projects. • Demonstrated advanced written communication skills within copywriting for three developments, brochures and company websites. • Displayed business acumen during rental appraisal and strata… Show more • Managed, coordinated and organised the marketing and sales of developments alongside office events and sales launches within strict deadlines. • Collaborated with graphic designers, printing companies, designers and the developer to create marketing materials for three development projects. • Demonstrated advanced written communication skills within copywriting for three developments, brochures and company websites. • Displayed business acumen during rental appraisal and strata estimate preparations utilised within sales meetings with clients and external sales agents • Managed sensitive documents, client databases, contracts, sales advices, monetary transfers, and drafted documents and prepared meetings for the CEO. Show less • Managed, coordinated and organised the marketing and sales of developments alongside office events and sales launches within strict deadlines. • Collaborated with graphic designers, printing companies, designers and the developer to create marketing materials for three development projects. • Demonstrated advanced written communication skills within copywriting for three developments, brochures and company websites. • Displayed business acumen during rental appraisal and strata… Show more • Managed, coordinated and organised the marketing and sales of developments alongside office events and sales launches within strict deadlines. • Collaborated with graphic designers, printing companies, designers and the developer to create marketing materials for three development projects. • Demonstrated advanced written communication skills within copywriting for three developments, brochures and company websites. • Displayed business acumen during rental appraisal and strata estimate preparations utilised within sales meetings with clients and external sales agents • Managed sensitive documents, client databases, contracts, sales advices, monetary transfers, and drafted documents and prepared meetings for the CEO. Show less

    • Australia
    • Real Estate
    • 700 & Above Employee
    • Marketing Coordinator
      • Oct 2013 - Oct 2014

Education

  • Griffith University
    Bachelor of Business, Marketing
    2020 - 2021
  • Griffith University
    Bachelor of Arts - BA, Sociology and Journalism
    2017 - 2019
  • Griffith College (AUS)
    Diploma, Arts and Communications
    2017 - 2017
  • Australian Institute of fitness
    Master Personal trainer, Cert. 3 & 4, Fitness
    2012 - 2012
  • Freshwater Senior Campus
    2009 - 2010

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