Product Design Manager

• Jul 2023 - Present

I lead the Product Design oversee the entire suite of products, catering to a diverse range of stakeholders including farmers, retailers, traders, processors, and brands.Growth:- Designed a B2B marketplace platform for agri input retailers and brands which acquired ~100K users.- Designed & launched seller platform to enable 300+ sellers to manage their inventory, pricing, order management and invoicing on the platform.- Designed & launched an Design System to ensure the design consistency and efficient building of products.- Redefining the Spray booking service creation experience for 1.4Mn farmers.Design Strategy:- Developed a comprehensive design strategy and streamlined the design process to enhance efficiency and faster delivery of designs. - I implemented a weekly "Design Sync" meeting involving Product Managers, Marketing, and Tech teams, serving as a crucial gateway for design-related discussions and decisions.- I fostered a culture of research within the team, encouraging them to engage in research practices and adhere to a predefined feedback process. As part of this initiative, we implemented usability tests for every feature before shipping.Leadership & Team Engagement:- Leading a team of 5 designers - Hiring, Career Planning & Performance Management and Mentorship- I curated the team's OKRs and design roadmaps, facilitating their successful achievement.- We established "Design Meets," a monthly initiative where we showcase our designs to the entire company, providing a transparent view of our design process.- We have conducted a design conference ‘Spring - where designs meets agriculture’ - March 2022.Other initiatives- Women in Agriculture (WiA) - Planned & executed various learning programs (Finance, Entrepreneurship, Negotiation etc.,) for Women in rural India.- Newsletter- Published 11 monthly editions of a company-wide newsletter, providing comprehensive insights into the latest developments and news within the organization. Show less

Lead Product Designer

• Jun 2022 - Jul 2023

Led a team of 3 designers responsible for delivering end to end buyer and seller experiences for a B2B agri-input marketplace.- Developed cohesive design plans, roadmaps and strategies for the team- Built an organisation wide design system- Redefined the user experience for the Consumer Mobile App, by improving the journeys of- On-boarding: lead to a 92% success rate from 67%- Discovery: Buy screen to cart from 14% conversion from 22%- Engagement & Retention: Built Offers & Coupons, Reward points and Crop Library - Ordering: Credit & Hybrid payments- Post Order: Returns / Cancellation of Products- Built a Seller Platform with obvious features like, On-boarding sellers, Inventory, Pricing and Order Management etc.,- Led Design thinking workshops- Usability Testing & Heuristic Evaluations- User Research and Outreach programs Show less

Senior Product Designer

• Jun 2021 - May 2022

Lead Product Designer

• May 2018 - May 2021

I led a team of 4 designers who built the core products CRM, LIBRA (SaaS for Lawyers) iOS, Android & Web, Vakilsearch Mobile and the Website. Growth: - Redesigned ‘LIBRA’ the Advocate’s app which improved the DAU to 7K from 2K and an increased user retention & engagement. - Designed their CRM system for the internal agents resulted for efficiency and faster service closures. - Lead the Vakilsearch Mobile app from Planning the strategy to launch in Play-store. Leadership & Team Engagement: - I built the team from scratch, responsible for their career planning, and performance management. - Setting up objectives and provided guidance to ensure the team met deadlines and achieved their goals. - I coached and mentored junior designers, facilitating their growth and progression to the next level. Show less

Senior Product Desinger

• Mar 2017 - Apr 2018

Active.ai builds Conversational AI for Digital Financial Services like banking, payments, insurances and securities. - As a founding designer, I had the unique opportunity to shape the initial concepts of our product. - Crafted captivating and delightful conversational experiences (CX) for clients in the retail banking and insurance sectors. - Notable projects I contributed to include 'Indusind Bank,' 'Axis Aha,' and 'FWD Insurance.' Active.ai builds Conversational AI for Digital Financial Services like banking, payments, insurances and securities. - As a founding designer, I had the unique opportunity to shape the initial concepts of our product. - Crafted captivating and delightful conversational experiences (CX) for clients in the retail banking and insurance sectors. - Notable projects I contributed to include 'Indusind Bank,' 'Axis Aha,' and 'FWD Insurance.'

Senior Product Designer

• Mar 2016 - Feb 2017

Worked with different Product owners to build products that are more intuitive and meaningful for various client across the globe - Stakeholder meetings, gathering product requirements and brainstorming it with team, sketching wire-frames, prototypes and visual designs. - Helped the marketing team on Social Media posts, promotional banners & some print works. Worked with different Product owners to build products that are more intuitive and meaningful for various client across the globe - Stakeholder meetings, gathering product requirements and brainstorming it with team, sketching wire-frames, prototypes and visual designs. - Helped the marketing team on Social Media posts, promotional banners & some print works.

Founder / Web Designer

• Apr 2011 - Feb 2016

Owned a Design and Print studio @Pondicherry, predominantly focused on small graphic works. Delivered Web design, digital marketing assets for various startups in India Commissioned few works for Australian Digital Media Solutions, a digital studio based out of Brisbane. Owned a Design and Print studio @Pondicherry, predominantly focused on small graphic works. Delivered Web design, digital marketing assets for various startups in India Commissioned few works for Australian Digital Media Solutions, a digital studio based out of Brisbane.