Experience

Influential

• United States
• Marketing Services
• 200 - 300 Employee

• Vice President of Global Sales

  • Sep 2022 - Present

  Los Angeles Metropolitan Area

• Director Of Sales

  • Nov 2019 - Aug 2022

  Greater Los Angeles Area



Find Your Influence, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Sales

  • Aug 2019 - Nov 2019

  Greater Los Angeles Area

• Director of Sales

  • Oct 2018 - Nov 2019

  Greater Los Angeles Area



Edelman

• VP, Digital

  • Sep 2017 - Feb 2018

  Greater New York City Area BRANDS: Samsung Home Appliances + Consumer Electronics USA • Strategy, creative output and reporting for Samsung US social media • Marketing plans against FY goals for all products being supported for Samsung NA • Budget development, management and forecasting • Opportunities for incremental budget for content creation, due to limited scopes • Influencer strategy development and management • Identified opportunities for low-lift promotions garnering over 19MM impressions… Show more BRANDS: Samsung Home Appliances + Consumer Electronics USA • Strategy, creative output and reporting for Samsung US social media • Marketing plans against FY goals for all products being supported for Samsung NA • Budget development, management and forecasting • Opportunities for incremental budget for content creation, due to limited scopes • Influencer strategy development and management • Identified opportunities for low-lift promotions garnering over 19MM impressions across Twitter and Instagram • Liaison with 6 external partner agencies across various marketing functions • Event and experiential opportunities and developed correlating social activation plans • Liaison with platform leads (Facebook / Instagram, Twitter, Pinterest) to develop beta opportunities Show less



Concept Farm

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2015 - Sep 2017

  Greater New York City Area BRANDS: Aruba Tourism, Dime Bank, espnW, Middlesex County • New business prospecting and pitching - RFP’s, scoping and strategic approach for incoming prospects • Digital innovation and creation / management of user engagement tools to get travelers closer to the purchase stage in the Caribbean destination planning process • Management of global tourism marketing leads • Award-winning social content strategy, which has now expanded to be the main consumer campaign • Research lead… Show more BRANDS: Aruba Tourism, Dime Bank, espnW, Middlesex County • New business prospecting and pitching - RFP’s, scoping and strategic approach for incoming prospects • Digital innovation and creation / management of user engagement tools to get travelers closer to the purchase stage in the Caribbean destination planning process • Management of global tourism marketing leads • Award-winning social content strategy, which has now expanded to be the main consumer campaign • Research lead (focus groups / IPSOS / Survey Monkey) --- collecting data to inform marketing successes and optimizations for future campaigns • Campaign activation strategy across all paid media – print, digital, OOH, social media, TV, OLV • Social media lead and influencer strategy development and analysis • Managed banking retail campaign that exceeded expected goals by 15% for increasing small business account openings and personal account openings via hard-hitting creative message sequencing • In-branch retail messaging and branding across various products • Event planning, media placement coordination, PR efforts and local advertising • Created opportunities for local community engagement via event sponsorships and connection with local BIDS Show less



Atmosphere BBDO

• Account Supervisor

  • Mar 2013 - Jun 2015

  Greater New York City Area BRANDS: Visa (Affluent, NFL Sponsorship, Prepaid, Checkout), Dubai Expo 2020, ITG • Digital marketing strategy • Internal team management • Campaign development and rollout • Cross-agency liaison • Partnership opportunities and negotiation • Content creation and social activation for NFL partner assets



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Apr 2009 - Mar 2013

  Greater New York City Area BRANDS: SAP, Puerto Rico Tourism, Morgan Stanley, United Healthcare, Sara Lee • Digital creative brief development • Web assets management – banners, OLV, blog assets • Managed team of 4 AAE's • Shoot supervision and post-production coordination • External media team coordination - digital asset development and optimization • Campaign reporting and analytics • Budget forecasting and incremental SOW development and management across all markets • Global integration for… Show more BRANDS: SAP, Puerto Rico Tourism, Morgan Stanley, United Healthcare, Sara Lee • Digital creative brief development • Web assets management – banners, OLV, blog assets • Managed team of 4 AAE's • Shoot supervision and post-production coordination • External media team coordination - digital asset development and optimization • Campaign reporting and analytics • Budget forecasting and incremental SOW development and management across all markets • Global integration for brand campaign work (EMEA, LatAm, APJ regions) • Program lead on global airport OOH program for North America, Asia Pacific and Latin America • MLB, NFL, NBA partnership management and coordination Show less



Spike DDB

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Account Executive

  • Jun 2008 - Dec 2008

  Brooklyn, NY BRANDS: Johnson & Johnson - Ambi • Production of digital, broadcast TV, print and collateral shoots for the Ambi 2008 campaign and managed full print executions • Coordination with external developers on creation of simple flash banners and landing page for J&J • Quarterly competitive reviews in preparation for 2009 planning for Ambi



Kaplan Thaler Productions

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • Sep 2007 - Jun 2008

  BRANDS: Centrum, Multibionta, Caltrate, Aussie • Strategy and testing for new product launch • Competitive deck development • Marketing material development for Wyeth sales teams for pre-launch strategy (DRTV, competitive, market background, strategy) • Project management



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Account Coordinator

  • Jul 2006 - Aug 2007

  New York, NY BRANDS: Six Flags (Corporate, Great Adventure, New England, Great Escape, Over Georgia)



Organon Pharmaceuticals

• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Intern

  • 2002 - 2006

  Customer Service, IT, Meeting planning and Marketing rotations.