Digital Communications Manager

• Jul 2020 - Present

Marketing Communications & Campaign Strategy Manager

• Feb 2018 - Jul 2020

BRANDING & CULTURE MARKETING MANAGER

• Feb 2018 - Jul 2020

BRANDING & CULTURE MARKETING MANAGER

• 2018 - Jul 2020

Marketing & Campaign Strategist | Communications Specialist

• 2011 - Feb 2018

Social Media/Web Campaigns• Produce and manage all company social media presence via Hootsuite (Facebook, Twitter, LinkedIn, Google+, YouTube, SoundCloud etc.)• Execute digital marketing campaigns through CRM platform (InfusionSoft)• Produce program-unique multi media and multi-platform campaigns • Daily content contributions for online database through email and funnel campaigns• Editing video content for campaign promotion, online membership content, and online presence.• Create, manage, analyze and split test paid social media advertising• Develop database-building and affiliate program campaigns• Contribute to the planning, analysis, budget and coordination of all active campaigns • Contribute content for, and schedule weekly training webinars/conference callsDesign• Design all company print and digital marketing materials • Create original e-book content for promotional campaigns• Develop and design content for new monthly eLearning program • Print product design, creation and management• Design graphics for social media contentEvent Management• “A-Z” Event coordinator for 1 and 2 day seminars in Canada, US and oversees• Lead the complete event coordination process: manage estimates, contract documents, event staff,  speakers, vendors and suppliers.• Contribute to the planning, analysis, budget and coordination of all event activities • On site event manager and point of contact• Event staging, takedown and equipment management• Perform lead role in audio/visual requirements during events• Direct and film promotional and testimonial videos of events• Lead quality control role on all conference content• Create unified, branded conference content and presentations• Vendor outreach and coordination

PROGRAM & EVENTS COORDINATOR/CLIENT RELATIONS

• 2009 - 2011

Client Relations• Client management through one on one technical support• Weekly scheduling, technical assistance, program facilitation • Identified client needs through feedback programs• Implemented strategies to fill voids in the program• Updated, maintained and increased client database through online outreach, and outreach campaignsSocial Media• Contributed to online content for newsletters, blogs, and social media posts• Filmed and edited promotional videos • Set up and implemented program specific marketing plans • Implemented and managed company Wordpress blog• Delivered website content and oversaw web updatesProgram Administration• Reported and monitored monthly return on investment analysis on all marketing activities• Created end of month profit and loss statements• A/B testing results and google analytics reportsDesign• Facilitated the design of internal membership content as well as external marketing and promotional materials• Designed all print and promotional materials for events and conferencesEvent Management• Logistical planning• Oversaw the print production and distribution of all event materials• Developed and coordinated internal and external agendas• Designed and set up conference layouts• Assisted in the planning of speaking tours and seminars across Canada and the US. • Headed the coordination and planning of each event• Initiated the “Extraordinary Experience” program.

Public Relations Specialist

• 2007 - 2009

Outreach/Public Relations• Lead all public outreach campaigns and events through trade shows and other public outlets• Organized and executed themed internal and external events: contests, patient appreciation events,  wellness trade shows, gift basket giveaways etc. • Managed group of 5 team members: implemented team training, scheduling, set team objectives, initiated bonus structure and fostered high moral amongst team members.• Created and distributed press releases; Acted as main point of contact for all mediaGraphic Design• Designed all internal promotional materials: newsletters, handouts, postcards, business cards, brochures, flyers, gift certificates internal program membership content as well as external marketing materials• Created print and promotional materials for mail-out campaigns, events and conferencesSocial Media• Co-authored weekly newsletters, email blasts and social media content• Managed company branding & social media presence