Thirza Duensing

Board Member at Eden Grow Systems
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Mardee Brosh

I worked with Thirza on a marketing campaign as the manager of an IBM partner firm. Thirza worked with me to create an incredible campaign, complete with some of the best literature I've seen, excellent messaging and terrific graphics. She was very professional, understood my business needs and the needs of my customers and did a great job of translating it into text. On top of that, she was simply great fun to work with. I would not hesitate to recommend her to anyone as a terrific marketing person and a great addition to any team.

Marcel Baron

In a special project with Thirza around Smart Influencer ECO systems she showed excellent strategic and tactical abillity to improve the positioning of this approach for IBM. Her enthusiasm motivates to go to do the extra mile. I would recommend Thirza specially in Business Development and Market Development roles and I am sure she succesfully make it happen.

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Credentials

  • Enterprise Design Thinking Practitioner
    IBM
    Jan, 2021
    - Nov, 2024
  • Sprint Design
    The Design Spring School
    Jan, 2016
    - Nov, 2024
  • Commitment to Excellence, with distinction
    The Centennial Atlanta Olympic Committee
    Jan, 1996
    - Nov, 2024
  • IBM - WebSphere
    -
  • IBM Security - Identity and Access Management
    -

Experience

    • United States
    • Farming
    • 1 - 100 Employee
    • Board Member
      • Dec 2022 - Present

    • United States
    • Financial Services
    • Member of the Board of Advisors
      • Nov 2022 - Present

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Commercial Director of Sales Operations
      • Jun 2021 - Present

      Promoted to this leadership role, to deliver strategic oversight for end-to-end sales operations and new market development initiatives for a broadly diverse group of B2B, B2G, and B2C clients. Led 2 direct reports, managed internal and external legal and professional teams, to evolve the infrastructure for scale with our strategic business alliances, distributors and ultimately to end-users. Manage third-party vendors, evolved processes to streamline, and negotiated significant contracts for product distribution. Provided leadership insight for partner teams and multiple internal teams including finance, legal, product, security, to commercial and government entities. - Introduced needs analysis for GSA commitments. Evolved roadmap commercial operations and government services estimated to yield 8-figures in revenue.Key Skills: Financial Planning | Market Research | Strategic Direction | Sales Growth | Business Administration | Continuous Improvement | Project Administration | Stakeholder Management | Communication | Contract Negotiations | Strategic Planning | Customer Success

    • Partner Program Manager
      • Feb 2021 - Jun 2021

      Recruited to manage partner program with global team to leverage OnPrem while finalizing SaaS integration into commercial understandings prompting full integration in IAM for scale project. Streamlined corporate partnership program to expand relationships with key client, IBM. Elevated BETA to commercial track with global teams aligning product design improvements and drove collaboration with partner’s C-Level, to greenlight future-scope. - Promoted to Director Commercial Sales Operations role within 4 months of total service, based on exceptional performance.- Recruited by IBM, as a Partner Manager (2007-2011) to execute multiple GTM strategies within diverse industries, averaged over 260% sales growth in each sales partnership campaign across 17 industries.Key Skills: Business Growth | Corporate Partnerships | Marketing | Stakeholder Relations | Remote Team Management | Project Administration | Revenue Generation | Business Administration | Project Planning

    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Director
      • Oct 2016 - Feb 2021

      Teamed with technical product development units and pulled market analysis trends for the portfolio of SMB and Fortune 500 clients. Developed and leveraged mutually beneficial relationships within these new business channels for full brand penetration and availability in all markets. Completed projects from conception to execution, applying original strategy and business development expertise, expanding growth opportunities and launch appropriate directives. - Invited to chair charity partnership with Mayo Clinic, led event turnaround, achieving 225% increase in attendance and 1360% revenue boost. Key Skills: Marketing | Relationship Development | Commercial Operations | Client Relations | Continuous Improvement | Project Administration | Revenue Generation | Business Administration | Technical Support | Marketing | Product Development | Business Planning

    • Director of Sales Southeastern Region, USA
      • Oct 2015 - Dec 2016

      Direct contributor, healthcare device sales, developing from ground zero, new regional hospitals, and syndicated systems accounts across the Southeast region while aligning multiple operating room facility projects with 4 on-site engineers. Prioritized state government and hospital regulatory authority approvals for devices in support of critical SaaS systems through proactive stakeholder engagement that accelerated acceptance and use by Architects, Engineers, and Designers. • Originated new product sales with hospital C-Suite and owners, generating $1.2M in the first 3 months across 11 states from ground zero (big achievement in what is typically a 24–36-month sales cycle). Key Skills: Sales Growth | Continuous Improvement | Project Administration | Revenue Generation | Business Administration | Product Planning | Sales Quotas

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director Business Development and Marketing
      • Sep 2014 - Sep 2015

      Recruited to define market entry strategy for a First Mover into the healthcare facility and device market, organized internal sales enablement and business development growth operations, while leading innovative product GTM strategies. Conducted trend and needs analysis for the narrative to distinguish unmatched profitability and future scope for Hospital Owners and C-Level audiences to meet facilities’ sustainability goals, and future costs. Led cross-functional strategic planning process designed to maximize the value of the brand and fast-track acceptance in an extended selling cycle to a risk-aversive audience. Developed benchmark criteria to measure efficiency and effectiveness of products and programs as the lead in business development. - Successfully launched Modular Operating Room Ceiling system for healthcare facilities, creating a new market and generating $4.9M in 9 months. Key Skills: Executive Presentations | Business Growth | Sales Enablement | Marketing | Stakeholder Relations | Cost-Saving | Continuous Improvement | Project Administration | Revenue Generation | Business Administration

    • Director
      • Apr 2011 - Sep 2014

      Ignite market entry, increase capture percentage, and built partner programs across diverse industries. Direct teams of 2-56 oversight of 7 national sales teams and key account origination of major international brands. Ignite market entry, increase capture percentage, and built partner programs across diverse industries. Direct teams of 2-56 oversight of 7 national sales teams and key account origination of major international brands.

  • Medical Updates Show
    • Jacksonville, FL
    • Invited as Guest Speaker, Medical Updates Show. Innovation in Health Care Technology
      • Jul 2014 - Aug 2014

      Invited Speaker, highlighting innovative 3D printing technologies and advances for healthcare. Invited Speaker, highlighting innovative 3D printing technologies and advances for healthcare.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Global Marketing Manager, Software Group
      • Jan 2009 - Apr 2011

      1/2009-4/2011Promoted to Global Marketing Manager. Planned and delivered strategic marketing and communication programs supporting global IBM software sales teams. Led team building a software sales cross-selling framework. Served in management of global “Information on Demand“, event. Conducted asset analysis and management of global channel supply chain, for the top six brands in software group. B2B, B2GInnovation Co-Lead -Invited to Skunk-Works Project to develop a business strategy using analytics, big data, and business intelligence in collaboration with R&D Lab in Israel to develop a Sales accelerator, The Influencer System, for large deals. Led stakeholder management programs and successful PoC's in France, Germany, and the USA. Received Employee Growth Program Award from IBM Software Group

    • Partner Program Manager, Business Development
      • Mar 2007 - Jan 2009

      Recruited by IBM, as a Partner Manager (2007-2009) to define with C-level at select new partner organization then execute multiple GTM strategies within diverse industries. Resulting in outcomes that averaged over 260% sales growth in each sales partnership campaign across 17 industries. PromotedKey Skills: Business Growth | Corporate Partnerships | Marketing | Stakeholder Relations | Remote Team Management | Project Administration | Revenue Generation | Business Administration | Project Planning

Education

  • Harvard Business School
    Sustainable Business Strategy
  • University of Phoenix
    International Business 3.95 GPA
    2005 -

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