Cluster Marketing & Communications Manager

• Dec 2022 - Present

Cluster Marketing & Communications Manager of Citadines Pearl Hoian & The Alcove Hotel Library developed by Central Capital Group Cluster Marketing & Communications Manager of Citadines Pearl Hoian & The Alcove Hotel Library developed by Central Capital Group

Digital Marketing Lecturer

• Nov 2022 - Present

Digital Marketing

• Jun 2021 - Jan 2023

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback - Oversee creation and delivery of press releases, advertisements, and other marketing materials - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence, print ads and publications - Drive overall CRM and direct marketing - Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities - Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Utilize analytical ability to evaluate end-to-end customer experience across multiple channels Show less

Project Manager

• Jun 2021 - Jan 2023

- Assist the team in the development of the overall digital marketing strategy - Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, Paid Ads) - Manage the creation of relevant and engaging digital content for publishing onto various digital platforms - Manage social media marketing campaigns - Graphic design - Set up conversion, pixel, and event tracking on the website and across various digital platforms - Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions - Analyze digital marketing analytics reports and share insights with the team to develop optimization plans Show less

Product Marketing Specialist

• Jun 2021 - Jan 2023

- Develop product positioning and messaging that resonates with target buyer personas. - Know who are the decision-makers, their influencers and what the customer landscape looks like - Understand and document buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes - Develop content and collateral to support our sales team - Develop marketing content that effectively communicates the product values and its features to the market - Plan the launches of new product features, and manage the cross-functional implementation of the launch plan - Develop internal tools and external collateral. Show less

Assistant Marketing Communications Manager at Premier Village Danang Resort Managed by Accor

• Nov 2018 - Jan 2023

Job Description:- Managing social media accounts and sharing sites as relevant to the resort's markets such as Facebook, Twitter, YouTube, Weibo, We Chat, Flickr, etc. and develop social networks.- Taking responsibilities for resort's POSMs. - Writing contents and proofreading all contents before publishing- Managing the resort's email database and e-communication activities- Managing online advertising for the resort (display banners, SEM/PPC, GDN, etc.)- Managing the online promotion for conference, catering and food and beverage activity - Establishing and maintain a relationship with Key local press and local media- Ensuring all visual and written communications (internal/external, offline/online) is fully aligned with the hotels positioning and brand- Inviting & managing KOLs’ activities to make sure the media coverages are equal to marketing offers-Taking responsibility for SEO activities through making keywords planning, performance analytics, and SEO report ( work closely with Webmaster Tools) Show less

Marketing Communications Executive at Mercure Danang French Village Bana Hills

• Jun 2017 - Nov 2018

Job Description:- Managing online media channels: Facebook, Instagram, Twitter, Youtube, Weibo...- Managing the resort’s content and images- Running all Marketing contracts to have it signed and chopped.- Managing the resorts’ website