Jury Member NIMA Marketing Awards

• Jan 2023 - Present

Sr. Product Owner

• Jan 2021 - Present

Responsible for leading the digital transition of ANWB Streetwise, a traffic education program (27 FTE) for primary schools reaching 160K children per year. From defining the strategy, leading the development and launching innovative digital concepts (app, digital theory platform) to recruite and activate schools and parents and optimizing the customer experience.

Sr. Marketer - Teamlead Marketing Social Impact

• Dec 2015 - Present

As Marketing Teamleader responsible for the long-term strategy, planning and management of internal teams and agencies to increase the social impact and visibility of the largest association in the Netherlands (5 million members).

Sr. Brand Manager Leerdammer & Mini Babybel

• Oct 2014 - Nov 2015

Part of the Marketing department and direct report to the Marketing Manager (MT-member). Responsible for the Dutch strategy and implementation of the annual marketing plan and activity calendar for 2 global brands Leerdammer and Babybel. Other: Member of the CSR Steering Committee Leerdammer Part of the Marketing department and direct report to the Marketing Manager (MT-member). Responsible for the Dutch strategy and implementation of the annual marketing plan and activity calendar for 2 global brands Leerdammer and Babybel. Other: Member of the CSR Steering Committee Leerdammer

Sr. Manager Business Engagement

• Aug 2011 - Sep 2014

Part of the Communications department and direct report to the Head of Communication. Responsible for the communications strategy and activation of partnerships with leading companies in the field of sustainability: Unilever, IKEA, Albert Heijn, KPN, Eneco, BMW and KLM. Responsibilities: lead communication projects to achieve partnership goals (f.e. change consumer behavior, employee engagement or raise funds- and awareness for WNF), manage reputation risks, stakeholder management, contract management and research. Main results: - Behavioral change campaign WaterSpaarders (Unilever & Princess Laurentien van Oranje-Nassau). Engaged +60.000 people, +250 school classes subscribed the educational program and 10 partners joined the movement in the first year. www.waterspaarders.nl Nominations: SpinAwards, ADCN and San-accent. - BMW: support of the Dutch introduction of the electric BMWi3 - IKEA & better cotton: raised awareness for better cotton resulting in 25.000 shares via social media for the campaign site. http://bettercotton.ikea.nl/ - Loyalty campaign Superdieren: together with AH we created a hype for weeks and raised awareness for threatened species and WWF in a very valuable target group (children). Show less

Brand Manager Health

• Nov 2007 - Aug 2011

Part of the Marketing team and direct report to the Marketing Director Benelux (MT-member). Develop the annual marketing plan and activity calendar for 3 organic brands: Whole Earth, Biorganic and Ekoland. People development: coaching online trainee Other: project leader (social) media strategy for the Health brand portfolio Whole Earth: - Leading a multi-category (4) brand introduction with a game-changing approach to enter the organic market - Manage agencies: research (consumer insights, taste panels, concept testing, price level analysis and advertising effectiveness), design, media, PR, trade and activation. - Budget management: +1,5M - Activation: I created the largest taste panel of the Netherlands (20.000 ambassadors) through a partnership with Sanoma (print and online), outdoor advertising, TV bill boarding, PR, tastings and shop floor activations. - New Product Development: manage (local) innovations from concept to launch Biorganic: - Leading a multi-category brand (+ 60 sku’s) with basic organic assortment. - Responsible for the repositioning of Biorganic in response to the growth of organic brands like Albert Heijn Puur & Eerlijk and Bio+. - Main result: significant margin growth after revolutionary redesign, renovation and innovation projects following two years of decrease in turnover and gross margin. Ekoland: Responsible for nr. 1 brand in Health Food Stores: Reposition the brand strategy. Show less

Research & Strategy Manager / Account Manager

• Jun 2005 - Nov 2007

Direct report to the Strategy Director (MT-member). I was responsible for account management of sponsorships with Amstel (Eredivisie, Ajax, Feijenoord, AZ) and Super de Boer (KNVB and 'Eerste and Eredivisie' clubs). Main responsibilities were: negotiating contract rights, translate right into appealing brand activation ideas in co-operation with internal stakeholders, the commercial departments of the clubs. Furthermore I developed (new) business by giving strategic advice to brand owners about the sponsor fit, possible brand activation ideas and return on investment. In this role I coached two trainees. Main result: I closed a 3-year sponsorship deal with La Vache Qui Rit (FMCG) and the Royal Dutch Swimming Federation (KNZB). Show less