Experience

Planacs

• France
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • 2022 - Present

  Mentor of the Paris&Co network - Smart Food Paris I Startup Incubator • Issues: Business Development, Digital Strategy, Strategic B2B Sales, Marketing & Communication Sustainable Food I Health I Sport Mentor of the Paris&Co network - Smart Food Paris I Startup Incubator • Issues: Business Development, Digital Strategy, Strategic B2B Sales, Marketing & Communication Sustainable Food I Health I Sport



GoodMix

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2016 - Dec 2021

  Creation, strategy and development of an integrated SaaS B2B2C digital platform for personalized prevention of health and wellness to improve quality of life. • Creation of a cross-sectional nutritional knowledge base (medical, behavioral, nutritional and sports). • Development of a resolution engine by advanced learning (constraints, rules and priorities, pleasures and feelings, and sorted recommendations). • Integration of a Selection of specific and multi-criteria expectations (tastes, desires, history and communities). Silver Brain Food Project (2020) -> https://bit.ly/3mfMAkz • A unique research program in the world dedicated to the prevention of cognitive decline in the elderly (Programme d'investissements d'avenir - PIA) led by the General Secretariat for Investment and operated by Bpifrance. GoodMix brings its technological brick of nutritional coaching. Speaker • Systematic (Paris Region Deep Tech Ecosystem), VP SME of Enjeu Société - 2019/2021): >> Enjeu Day Société: "Foodchain, feeding a better future" + Round table "Impacts of foodchain on health" -> https://bit.ly/3qqQ311 >> Annual Convention "Together, let's build a society of progress!"+ Round Table "The Digital Twin" -> https://bit.ly/30CXwkr >> Tech4Good "Packaging & Product Data" + "Data Science for Customer Experience" presentation -> https://bit.ly/3EfrIQE • Sorbonne University: Master of Integrative Biology and Physiology / Innovation Management # DeepTech # French Tech # FoodTech # FoodChain # HealthTech # AI # SaaS # Cloud # Digital Twin # QWL # Wellness # Health # App # Mobile # Growth Hacking # RGPD # Cybersecurity # Content Management # UX # UI # Build, Test, Learn. Show less



Planacs

• France
• Advertising Services
• 1 - 100 Employee

• Digital Consultant / Director

  • 1997 - Mar 2016

  Strategic consulting in brand and product marketing I Digital transformation I On&Offline I Specification and production of integrated creative solutions I Multi-channel deployment I Performance measurement I Marketing intelligence, training and evangelization. B2B and B2C Business Development I Implementation of a digital ecosystem: CRM platforms, loyalty programs, social media, e-commerce and mobile solutions. Partnership with major agencies: digitalization of teams and processes, digital expertise for bidding and production processes. International, multilingual platforms. Lecturer at ESG, ESP, École Multimédia: "Digital strategy", "eBusiness / eCommerce". Industry, Telecom, High Tech / Banking, Insurance / Consumer goods, Distribution / Services / Tourism, Leisure # Evangelism # Coaching # Change # Digital expertise # Project management # Project leadership # CMS (eZ Publish, Drupal, WordPress) # eCommerce (Magento, Prestashop, Shopify) # CRM (SAP CRM, Salesforce, Hubspot) # SEO # SEA # Analytics # Functional specifications # Change management. Show less



CNAF

• France
• Government Administration
• 700 & Above Employee

• IT Project Director - Services Relationship

  • 2014 - 2014

  Support for decision-makers on the strategic issues of Digital Transformation consulting on the process in alignment with the brand's positioning: audit and 3-year action plan for the transformation of the customer relationship for the IT department. Structuring of the Innovation & Prospective department. # Digital Transformation # Innovation # Foresight # Lab # IT Department # CISO # Customer Relationship Management # CRM # Functional Audit # Functional Validation # User Needs Assessment # Change Management. Show less



Altran

• France
• Information Technology & Services
• 700 & Above Employee

• Head of Digital

  • 2013 - 2013

  Creation and development of the "Innovation Makers" digital transformation offer. Strategic consulting in digital innovation: Essilor, SNCF, La poste, Electrolux, B/S/H, FDJ, Sanofi, Novartis, LCL, Saint-Gobain, Novartis... Portfolio management: Electrolux, FDJ, SNCF (Voyages, VSC and VSC-Technologies) Digital expert for the response to calls for tender. # Service Center # Business Manager # Infrastructure # DSI # Digital Transformation # Tender Creation and development of the "Innovation Makers" digital transformation offer. Strategic consulting in digital innovation: Essilor, SNCF, La poste, Electrolux, B/S/H, FDJ, Sanofi, Novartis, LCL, Saint-Gobain, Novartis... Portfolio management: Electrolux, FDJ, SNCF (Voyages, VSC and VSC-Technologies) Digital expert for the response to calls for tender. # Service Center # Business Manager # Infrastructure # DSI # Digital Transformation # Tender



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Digital Business Director

  • 2008 - 2010

  Creation and management of the Digital BU New Business and Production Management: Sony, Picard, Pomona in coordination with Piment DDB (Trade & Retail) Digital coordination of the DDB Group's transversal projects for Air France-KLM, PMU, ING Direct, Nivea. # CRM # eCRM # Brand platform # Creation and redesign of websites # Data # International # Sales Action Plan # Marketing mix # Marketing Services. Creation and management of the Digital BU New Business and Production Management: Sony, Picard, Pomona in coordination with Piment DDB (Trade & Retail) Digital coordination of the DDB Group's transversal projects for Air France-KLM, PMU, ING Direct, Nivea. # CRM # eCRM # Brand platform # Creation and redesign of websites # Data # International # Sales Action Plan # Marketing mix # Marketing Services.



IMP Teasing (D'Arcy -ex DMBB) - Publicis

• Paris Area, France

• Digital Account Director

  • 2000 - 2003

  Creation and management of the Digital department Management of international key accounts, deployment of integrated digital solutions and business development: Fiat Group, AutoExpert, Mars Group, P&G, The Laughing Cow, Philishave, La Poste, Accor, Anyway, Candia, Monsavon, Daf Trucks, Comité Régional du Tourisme IDF... # Strategic recommendations # International # Referencing # Contents Creation and management of the Digital department Management of international key accounts, deployment of integrated digital solutions and business development: Fiat Group, AutoExpert, Mars Group, P&G, The Laughing Cow, Philishave, La Poste, Accor, Anyway, Candia, Monsavon, Daf Trucks, Comité Régional du Tourisme IDF... # Strategic recommendations # International # Referencing # Contents