Experience

DMS (Digital Media Services | CG brand)

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Publishing

  • Jan 2022 - Present

  Manage the relationship between DMS and its 20+ publisher partnersDevelop yearly commercial and sales strategies for publishersDevelop innovative commercial offering to empower Sales and increase revenueAssist & Coordinate with Sales Team in developing and executing creative commercial activationsAssist & Coordinate with Tech Team in reviewing and overseeing integration & adoption of new tech solutionsReview & Analyze revenue streams across publishers and develop proactive short & long term solutionsConduct Quarterly/Yearly business reviews across all publishersScout, review and conduct feasibility studies for potential publisher partnerships Show less

• Associate Director of Publishing

  • Apr 2018 - Nov 2022

  Direct a team of 7 Digital Marketers, representing & assisting 20 digital publishers (including ESPN regionally, Anghami, Kooora, Dailymotion, Mawdoo3, and more)Develop yearly commercial and sales strategies for publishersDevelop innovative commercial offering to empower Sales and increase revenueAssist & Coordinate with Sales Team in developing and executing creative commercial activationsAssist & Coordinate with Tech Team in reviewing and overseeing integration & adoption of new tech solutionsReview & Analyze revenue streams across publishers and develop proactive short & long term solutionsConduct Quarterly/Yearly business reviews across all publishers Show less

• Senior Sales Manager

  • May 2011 - Apr 2018

  Led Media Salesperson and Sales Strategist across 6 digital properties.Conducted Market studies and Competitor analysis.Lead, managed, trained and coached a team of Sales Executives.Consulted with publishers to optimize website features, layout and offerings in regards to commercial activities.Oversee sales targets and commitments.Managed relationship with Top 5 Media agencies in the region.Managed relationship with over 70 Digital Media planners and buyers.Increased revenue of portfolio by 280%Sale and Management of campaigns involving, but not limited to: display, rich media, content initiatives, branded content, video production, native advertising, yearly content deals. Show less



Twitch

• Content Creator

  • May 2016 - Jul 2017

  Known as PryingPanda in the gaming world, I am an Affiliate on the Twitch.tv streaming platform, founded and hosted the Destiny Guardian Showdown, a 1v1 invitational tournament back in 2016/17, and helped GuardianCon raise over $1.2 Million for St. Jude’s Research Hospital during its week-long charity streaming marathon in 2017. Known as PryingPanda in the gaming world, I am an Affiliate on the Twitch.tv streaming platform, founded and hosted the Destiny Guardian Showdown, a 1v1 invitational tournament back in 2016/17, and helped GuardianCon raise over $1.2 Million for St. Jude’s Research Hospital during its week-long charity streaming marathon in 2017.