Thidar Yamin
Community Marketer at MyJobs Myanmar- Claim this Profile
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Bio
Credentials
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The Fundamentals Of Digital Marketing
Google Digital GarageAug, 2020- Nov, 2024
Experience
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MyJobs Myanmar
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Myanmar
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Internet Marketplace Platforms
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1 - 100 Employee
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Community Marketer
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Oct 2020 - Present
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City Mart Holding Co., Ltd.
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Myanmar
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Retail
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1 - 100 Employee
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Marketing Communications Officer
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Sep 2018 - Oct 2020
Responsibilities-Developing & proposing monthly communication plan to Marketing Director.-Budget preparation & timeline implementations for all online and offline communications ( campaigns ,events and projects).-Measuring and reporting performance of responsible projects by ROI and KPIs.-Brand Management (Creating inspired & engaging brand activities in accordance with brand's direction ).-Social Media Management ( Facebook,Chat Bot,Instagram & Website ) by cooperating with in-house digital team.-Content calendar planning and providing design brief to design team to come out creative visuals in accordance with brand or promotion message.-Advertising & Sales Promotion planning through ATL,BTL and TTL activities.-PR & Media management ( Collaboration with Social influencer, Press release and etc; ).Best achievements in work history Seasons Bakery Online Recipe Project ( June 2018 to Feb 2019 )-It was an engagement campaign with the aim of brand love by audiences and collaborated with Eainchat ( Cooking Blog ) on own media . ( Referred link address -https://bit.ly/2DukAqf )-Result - Video views (minimum 28K ~ maximum 240K and above ) City Baby Club Halloween Specials ( Sept to Oct 2019 )-This was the best achievement in work history and was able to create effective O2O campaign & Offline sales activation .-Result - 50% increase in sales than achievement in last year .City Books & Music / Safari 3rd Year Anniversary ( July 2020 )-It was the best online event for 3rd Anniversary of Safari Book Store in which the three famous poet shared knowledgeable tips to young audiences . ( Referred link address - https://bit.ly/3gWrLFO )-Result - 4.3 K ( Post Engagement - Organic ) & 3 K increase ( Page followers ).
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Media Buyer
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May 2020 - Sep 2020
Lat Saung provides a platform to connect between the content creators, public to inform & inspire across the country. Helping bloggers to be able to monetize from the content consumers.-Planning media channels ( Facebook, Chat Bot & YouTube ) to communicate all creative Blogs / Vlogs effectively.-Identifying relevant target audiences and optimizing ads costs , rates to hit targeted KPI. -Monitoring costs and return on investment (ROI) on each ads.-Reporting updates (weekly cost & revenue comparison) to BOD team , brainstorming and setting the new tactics , based on result to improve and reach KPI .
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Sales And Marketing Specialist
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Dec 2017 - Aug 2018
Responsibilities- Assisted Marketing Manager in the planning of achieving Company’s sales target and Brand positioning through providing necessary survey and information. - Planning monthly and seasonal sales promotion plan and propose to manager . - Developing and implementing specific marketing activities/events and branding campaigns .- Reporting weekly updates of sales , upcoming communication activities and analysis report about sales girls’ performances .
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Education
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Strategy First University - SFU
Diploma, Public Relations, Advertising, and Applied Communication -
Strategy First University - SFU
Diploma, Marketing -
Yangon University of Economics
Bachelor of Business Administration - BBA, Business Administration and Management, General