Experience

trouverlecap.com
• France
• Business Consulting and Services
• 1 - 100 Employee
• Co-Founder and Marketing Consultant

  • Jun 2022 - Present


Café BRINDILLE

• Owner and co-founder

  • Dec 2018 - May 2022

  Restaurant - Salon de thé - Concept store More on www.cafe-brindille.com Restaurant - Salon de thé - Concept store More on www.cafe-brindille.com



Fairmont Hotels & Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Marketing & Communication Consultant

  • Oct 2021 - Dec 2021

  - Responsable des Marques du Fairmont Monte Carlo ( Fairmont, Nobu, Nikki Beach + re-positionnement de 2 outlets F&B, 1 Traiteur, 1 Fitness center et 1 SPA). - Garant de la mise en place stratégique et de la bonne application des chartes des marques dans l’établissement. - En charge du re-positionnement et du branding de 2 restaurants et d'un traiteur, du management des projets F&B et de la mise en oeuvre du marketing opérationnel de l'hôtel-resort. - Responsable de l'identité visuelle du Fairmont Monte Carlo et de toute sa déclinaison sur les supports de vente et sur les outils de communication des équipes commerciales. - Responsable du storytelling sur les temps forts définis par la destination Monte-Carlo, et de la mise en place d'un Plan d'Actions Commerciales selon la stratégie marketing. Show less



Steak 'n Shake France

• Monaco
• Restaurants
• 1 - 100 Employee

• Marketing & Communication Consultant

  • Jun 2021 - Sep 2021

  - Elaboration d’une stratégie marketing au sein du Board de direction pour projet d'expansion du parc restaurants. - Re-positionnement de la marque: définition des avantages concurrentiels et restructuration des messages marketing B to C sur l'ensembles des points de contact du parcours client. - Refonte de la stratégie digitale et de la notoriété et prise de parole réseaux sociaux & management opérationnel e-reputation (Instagram, Facebook, Trip Advisor, Google). - Présentation de la nouvelle stratégie marketing au Yearly Franchisee Summit devant l'ensemble des partenaires franchisés. Show less



celio

• France
• Retail
• 1 - 100 Employee

• International Marketing Manager

  • Jul 2016 - Jun 2018

  - Responsable de l'expression de l'image de marque sur ses territoires à l'international et de son succès commercial par le biais d'actions marketing. Coordination du déploiement de la nouvelle plateforme de communication, des dispositifs marketing et des plans média de la marque sur tous ses territoires. ex: Coordination des calendriers commerciaux des magasins à l'international en phase avec les attentes du marché local et de la stratégie de positionnement de la marque.Périmètre mission principale: Partenaires franchisés (en coordination avec plus de 40 brand managers pour autant de pays en Amérique Latine, Maghreb, Europe de l'Est, au Proche et Moyen-Orient, Bassin Méditerranéen et Afrique) + filiales Europe + l'Inde. Territoires mission complémentaire dispositif marketing 360° temps forts commerciaux : Succursales France Management de la chargée de marketing opérationnel et d'un stagiaire assistant marketing internationale.- In charge of the brand image expression on overseas markets and its business success through marketing actions. Coordination of the new communication platform setting up, marketing operations and media plans of the brand in all its territories. ex: International stores' commercial calendar coordination in correlation with the local market expectations and the brand positioning strategy. Main area targeted in my daily job: Franchisee Partners (coordination with more than 40 brand managers for as much countries in South America, Maghreb, Eastern Europe, Middle East, Mediterranean basin and Africa) + European subsidiaries+ India. Territories managed in addition for 360° marketing activations during strong commercial rhythms : France stores network. Management of the operational marketing officer and the trainee international marketing assistant. Show less

• Operational Marketing officer - chargé de Marketing Opérationnel

  • Jan 2013 - Jun 2016

  >> Chargé du développement des outils de marketing opérationnel en lien avec l’animation commerciale et les opportunités locales en France et Europe (Succursales France 480 magasins + Affiliation 120 magasins + filiales Europe 160 magasins).EN: In charge of operational marketing tools development, linked to the sales animations calendar and local opportunities in France and Europe (France 480 own-stores + 120 affiliated stores + Europe subsidiaries 160 stores).- Création de trafic en magasins sur rythmes commerciaux identifiés + développement de dispositifs 360° , d’activations marketing hors médias et de brand content. EN: Instore traffic builder tools management on dedicated commercial rhythms + 360° marketing activation through ATL and BTL tools and brand content coordination.- Coordination des ouvertures magasins et des dispositifs de communication média, CRM et instore + animation évènementielles pour les magasins image en nouveau concept.EN: Stores opening kit management and media/ CRM communication + specific event marketing operations dedicated on new concept store.- Gestion dispositifs marketing viral en street marketing sur magasins image (ex: Festival de Cannes) et sur temps forts commerciaux (ex: Fête des pères 2016 Licence Star Wars).EN: Viral / Buzz marketing management for flagships (ex: Cannes Festival) or strong commercial rhythms (ex: Star Wars Licence) - Gestion des partenariats marketing permanents (ex: Banques, Associations) et des partenariats marketing lifestyle (ex: Fabric Cycle) + partenariats chèques cadeaux multi-enseignesEN: Marketing partnerships management: permanent and specific targeted partnerships + multi-stores gift voucher.- Management missions complémentaires: cartes cadeaux évènementielles + refonte de identité sonore en corrélation avec la nouvelle plateforme de marque. EN: Additional project management: temporary event gift cards + Sound identity revision in correlation with the new brand platform. Show less

• International Communication assistant, Internship

  • Apr 2012 - Dec 2012

  - Responsible to support communications strategies of our partners (French affiliates + international franchisees) + share bests practices developed at the brand department. - Development of Communications and Marketing material/POS for Promotion and Advertising Campaigns through Print, Radio, Out-of-home and Digital platforms.- Recommendation of actions in order to generate traffic in store, brand visibility and build brand awareness through marketing & ROI tools, Events, Targeting Communication…- Development of a media calendar involving seasonal communication with timely review on slow moving product or focused product with promotional offers, through different materials above and below the line.ATL: Press, Outdoor, Radio, Internet; BTL: Direct Marketing, Sales Promotion, Direct Mailing.- Collaborate with advertising agencies and supervise the production of Press layouts for all BTL Campaigns and the S/S 2013 Press Lookbook + involve in the organization of the press day.- Relational exchanges with partners in order to enable them to manage brand marketing strategy in correlation with the general strategic repositioning plan + manage social media platforms enabling Digital Marketing and Brand Content.- Involve in several company’s development projects, such as the strategic development of the brand, stores opening missions, surveys of customer satisfaction or intervention during the affiliation agreement on operational matters. Show less



Auchan Retail

• France
• Retail
• 700 & Above Employee

• Project manager on Sustainable Development Communication, Internship

  • Mar 2011 - Sep 2011

  - Manage the project which aim to awareness and educate employees and customers to Sustainable Development. - Implementation of actions and communication tools internal and external to the company (such as the creation and redaction of: a Green Report, the Sustainable Development charter, or a comic strip to make the subject more attractive…) - Manage a market study concerning the development of the packaging recycling process + set up employees’ training tools. - Animate the Sustainable Development Board + manage each group work in correlation with the order of business. Show less



AAA rent a car

• Marketing Project Manager, Internship

  • Feb 2009 - Mar 2009

  - Develop the agency marketing strategy and optimize visibility on determinant events such as Monaco Grand-Prix , Cannes Festival, MIPTV, MIPCOM, MIDEM… - Realize a market study and a competitors positioning study + communication development of the agency. - Proposition and realization of marketing solutions with creation of a new commercial brochure + set up partnership offers in a package. - Develop the agency marketing strategy and optimize visibility on determinant events such as Monaco Grand-Prix , Cannes Festival, MIPTV, MIPCOM, MIDEM… - Realize a market study and a competitors positioning study + communication development of the agency. - Proposition and realization of marketing solutions with creation of a new commercial brochure + set up partnership offers in a package.



Comareg

• Newspaper Publishing
• 1 - 100 Employee

• Commercial, Internship

  • Apr 2008 - May 2008

  - Prospect, and sell advertising spaces (paper + Internet) - Create advertising supports - Prospect, and sell advertising spaces (paper + Internet) - Create advertising supports