Thiago Schoba
Marketing Manager at Inobag Indústria e Comércio de Máquinas LTDA- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Native or bilingual proficiency
Topline Score
Bio
Credentials
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Marketing Foundations: Analytics
IIBAJan, 2023- Nov, 2024 -
Formação completa em Scrum - Planejamento e Gestão Ágil de Projetos
Unieducar - Universidade CorporativaDec, 2022- Nov, 2024 -
User Experience
FIAPJun, 2022- Nov, 2024 -
General English
Galway Business SchoolJul, 2019- Nov, 2024
Experience
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INOBAG
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Brazil
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Automation Machinery Manufacturing
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1 - 100 Employee
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Marketing Manager
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Aug 2020 - Present
• Responsible for the development and monthly monitoring of the tactical and strategic plan for marketing and sales at the product level. Activity carried out in conjunction with board and commercial management.• Organization of participation in events and trade fairs in the sector.• Management of marketing and pre-sales teams (internal) and outsourced (external) marketing agencies.• Development of strategy and methodology of cold call campaigns (first contact with the lead), to generate value for solutions, qualify and direct to sellers.• Designed of arts for online and offline visual communication, website, presentations, social networks, digital media, email marketing, banner for websites, catalogs, and business cards.• Monitoring of audits and implementation of SEO optimizations to improve site ranking.• Organization and participation in events such as FEIMEC, Expomafe and FISP.• Responsible for the design and maintenance of the company's website, and social networks, as well as the structuring of technical material of the company's products.• Monitoring of marketing and sales goals, contact with pre-sales team and outsourced agencies, monitoring and ensuring the delivery within the defined deadlines.• Conducting in-depth studies on competitors, new products, new channels and market movements.• Responsible for creating arts for online and offline visual communication, website, presentations, social networks, digital media, email marketing, banner for websites, catalogs and business cards.• Increase in 228% of sales originated from the site, from 1.0 to 2.4 million in 1 year through SEO strategy and digital marketing.• Organization of market studies aimed at launching a new product line, choosing the main segments to act, listing all competitors in the segment and understanding what their weaknesses are and how we could penetrate the PPE market adding value with our solution.
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Marketing Project Analyst
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Nov 2019 - Aug 2020
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MPC Analyst
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Nov 2018 - Nov 2019
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MPC Assistant
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Jun 2016 - Nov 2018
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Opuspac Europe
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Brazil
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Machinery Manufacturing
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1 - 100 Employee
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Logistics
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Jun 2013 - Jun 2016
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Education
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Pontifícia Universidade Católica do Rio Grande do Sul
Certification, Marketing -
Grupo Anchieta
Bachelor of Science, Production Engineering -
Centro Universitário Padre Anchieta
Certification, Lean Manufacturing -
ETEC Vasco Antonio Venchiarutti
Técnico, Logistics