Head of Marketing & International Relations

• Mar 2023 - Present

Promaquina is the leading manufacturer in Latin America for filling and bottling machines. - 35 years delivering best in class, robust machinery solutions for the packaging industry. - 1.000 machines sold, helping global/local brands meet the highest production levels. - Global presence: Latin America, North America and Europe. - Pharmaceutical, Cosmetics, Chemical, Veterinary and Food & Beverage segments. - Some of our largest customers: L'oreal, Coca-Cola, Abbott, Bayer, Medley, Pfizer, Pepsico, Acrilex. Show less

Marketing, eComm & Web 3.0 Consultant

• Oct 2022 - Present

+15 years of professional experience, +11 years leading marketing & digital roles, +4 years experience with eCommerce, trade, and retail +2 years experience within the Crypto/Web3 ecosystem. Companies I have worked for / brands I have managed: - Colgate, Palmolive, O Boticario & Eudora (Beauty, FMSC, Cosmetics) - Warner Bros, DC Comics & Cartoon Network (Entertainment Industry) - Fender, Gibson & Vic Firth (Musical Instruments) - T-Mobile, T-Systems, Hewlett Packard & Promaquina (Technology), - Hill's Pet Nutrition & Pet Music Shop (Pet Industry). Start-up experiences: - Eudora (O Boticario) - Cosmetics - The Musical Factory - Music Production - Pet Music Shop - Pet Industry Academic background: - Business Administration Bachelor (PUC - Sao Paulo) 2008 - International Executive MBA (USP/FIA Business School) - 2012 Certifications complete: - Digital Marketing (Circus Street) 2022 - Digital Commerce (Circus Street) 2022 - Analytics Essentials (Circus Street) 2022 - Blockchain Foundation (Blockchain Council) 2021 - Design Thinking (ESPM) 2018 - Neuroscience applied to Marketing (ESPM) 2017 Certifications in progress: - Blockchain Basics - Blockchain Growth - Blockchain Project Management - Blockchain and Data Science - Solutions Architecture - Business Foundations - DAO - Ethereum Development - Hyperledger Fabric Development - Hyperledger Fabric With Composer - IoT & Blockchain - NFT Foundations - Understanding Cryptocurrency. Languages spoke: English, Spanish, and Portuguese. Show less

Omnichannel Trade Marketing Manager - Latin America

• Apr 2020 - Aug 2022

- Owns the entire process for the visual merchandising in the online and offline environments- Develops and oversees retailer events strategy in collaboration with Marketing and Sales teams- Manages the execution calendar aligned with commercial strategy - Develops, implements, and leads retail marketing and promotional programs via in-store or online- Supports retailer online businesses through the sourcing of content - Delivers post-promotion recaps based on sales data and customer feedback.- Drive a full-funnel approach with customers, maximizing all levers in the shopper journey.- Analyze sales information to determine opportunities for growth, including the identification of new e-commerce partners- Oversee and/or negotiating agreements with e-commerce partners- Review and analyzing e-commerce partners’ platforms/websites to develop recommendations for improvement- Work with cross-functional teams to update monthly Booking Guidelines including eCommerce-specific promotions- Stay up-to-date on e-commerce opportunities and online shopping trends Show less

Digital Marketing & eComm Manager - Latin America

• Nov 2018 - Apr 2020

Responsible for the digital and e-commerce strategy and budget management for Latin America.Oversee and directly manage local teams in key focus countries (Colombia, Brazil and Mexico)Development of key accounts, etailers, delivery apps and market place s (Amazon, Mercado Libre, Petco, Petlove, Rappi, Cornershop).

Brazil Marketing Manager

• Sep 2018 - Feb 2019

Lead of Marketing, Digital and Consumer Affairs teams Responsible for Influencers, Social Media and CRM strategy.Product pipeline, financial efficiency, portfolio and price strategies.Local and global campaigns development and adaptations to local marketLead of key innovation projects and local business plans

Latam Brand Manager - Short Term Assignment

• Feb 2018 - Sep 2018

Product Marketing Manager

• Sep 2013 - Jan 2018

Marketing & Trade Coordinator

• Jun 2011 - Aug 2013

• Marketing, digital and commercial strategies development. • New product development and brands portfolio management. • Sales and trade campaigns to boost growth in specific markets. • Development of several digital campaigns, leading our brands to outstanding results. • Responsible for Artist Relations Department, Rock in Rio and World Cup partnerships. • Awarded by Vic Firth as International Manager of the Year, in 2013. • Marketing, digital and commercial strategies development. • New product development and brands portfolio management. • Sales and trade campaigns to boost growth in specific markets. • Development of several digital campaigns, leading our brands to outstanding results. • Responsible for Artist Relations Department, Rock in Rio and World Cup partnerships. • Awarded by Vic Firth as International Manager of the Year, in 2013.

Commercial Strategy Expert

• Jun 2010 - May 2011

• Business strategies development for Door to Door, e-Commerce and Flagship Stores • Sales and marketing campaigns development driven by consumer insights analysis • Coordination of workshops and presentations to engage sales teams • Creation of new tactics and innovative promotional activities • Business strategies development for Door to Door, e-Commerce and Flagship Stores • Sales and marketing campaigns development driven by consumer insights analysis • Coordination of workshops and presentations to engage sales teams • Creation of new tactics and innovative promotional activities

Marketing, Sales & Trade Analyst

• Jun 2006 - May 2010

Trade Marketing Analyst - Direct Channel (Supers, Hypers, C&C, Pharma) Jan/08 to Abr/09 • Development and implementation of trade marketing strategies to supers and hypermarkets, pharmacies and cash & carry; • Development of marketing and sales campaigns; • Coordination of shopper insights workshops; • Training of the merchandising and sales teams; • Market analytical reports (Trends, ACNielsen, GFK Indicator, Latin Panel); • Category management and price elasticity analysis; • Management of trade marketing budget; • Support on the development of two interns. Trade Marketing Analyst - Indirect Channel (Wholesalers and Distributors) Jan/08 to Abr/09 • Support the development of wholesalers and distributors trade marketing strategies; • Launch of diverse promotions and bonus pack size products; • Development of budget presentations to the headquarters; • Support for sales and merchandising teams; • Responsible for managing the budget of the indirect channel department. Consumer Marketing Intern - Oral Care (Toothbrushes and Mouthwashes) Jun/06 to Dez/07 • Support the management of Colgate and Sorriso brands, with annual revenues of $ 241 million; • Support the development and launch of several products, such as Colgate 360 Toothbrush and Colgate Plax Whitening Mouthwash (top selling products within their categories); • Responsible for managing categories budget; • Support the development of budget presentations; • Support on media and advertisement development; • Coordination of market researches; • Diverse market analysis (Nielsen, GFK and Kantar); Show less