Senior Product Manager

• Dec 2021 - Present

Senior Business Development Manager

• Mar 2021 - Oct 2021

Led business development in the Kitchen and Home Improvement spaces for Amazon Business EU (France, Germany, Italy, Spain, and UK). Collaborates with teams, supporting planning and preparing data for inputs into product management. Pan EU business development for the Lawn & Garden category, supplier partnerships, and negotiations, new services development, creating processes, and establishing reporting structures. Led business development in the Kitchen and Home Improvement spaces for Amazon Business EU (France, Germany, Italy, Spain, and UK). Collaborates with teams, supporting planning and preparing data for inputs into product management. Pan EU business development for the Lawn & Garden category, supplier partnerships, and negotiations, new services development, creating processes, and establishing reporting structures.

MBA Candidate at INSEAD

• Aug 2019 - Oct 2020

▪️Python for Business, R foundations for Business ▪️A.I. Strategy for Startups and C-Suites ▪️Digital Transformation of Society ▪️Technology, Media and Telecom Club; Entrepreneurship Club ▪️Python for Business, R foundations for Business ▪️A.I. Strategy for Startups and C-Suites ▪️Digital Transformation of Society ▪️Technology, Media and Telecom Club; Entrepreneurship Club

Head of Product - Growth Phase

• Apr 2016 - Dec 2019

• Operations: not only built scalable and automated business processes, but also continuously innovated and improved the tools, processes, products, and systems. Diagramed process flow, identified blockers, inefficiencies, and potential for improvement in daily operations. Created and refined performance tracking systems and analyzed KPIs with SQL, Python, and spreadsheets. Monitored and hands-on leaded cross-functional teams, managed several stakeholders and projects with JIRA. Established operation and sales process for the product portfolio, partnering with more than 10,000 service providers in more than 300 cities in Brazil. • Product: built and led a team of four developers and one designer/UX to work with Agile methodologies such as Kanban and Scrum in four cities and two countries, creating a customer-focus culture based on data-driven decision making. Executed end-to-end mobile and web product roadmaps focusing on seamless customer experience: searched, developed, and released new features; optimized existing flows and conversion funnels; led experimentation; maintained and prioritized a backlog of user stories, features, and defects. Designed and launched client and service-provider facing iOS and Android mobile apps. Managed priorities among concurrent projects and supported the teams to launch new products and services on time. • Stakeholder management: developed growth strategy establishing strategic partnerships, and negotiating commercial terms. I continuously considered stakeholder's needs and incorporated them into new initiatives and strategic plans. Managed relations with investors and market leaders in LatAm, USA, and Asia. Created reports, deck, and financial model, leading to more than US$500K in angel investments, the acquisition of a competitor company, and company exit. Show less

Founder - Launch Phase

• Feb 2014 - Mar 2016

As a founder at my startup, I developed a product from ideation through launch. I managed its growth for almost six years, leading an interdisciplinary team in a fast-paced and ambiguous environment, always focusing on customer needs and quality first. My ability to transform complex data into business insights and initiatives has allowed me to launch four profitable services.Before launch, I developed a business plan, market and profitability analysis, legal, and tax issues. During the first two years of operations management, I engaged with the sales and operation team, talking to customers and focus groups for user experience evaluation. I continuously analyzed product metrics and funnels, transforming complex data into business insights and initiatives. For product development, I structured and executed the IT strategy and roadmap from scratch. Leading a team of seven developers, designers, UX, and marketers from the third-party company, I launched the web platform. I designed the system architecture, supported the sprint planning, implemented the payment system, invoice issuance process, sales management system, and overall business dashboard. I led A/B tests and landing pages development, culminating in a >300% growth in user conversion within five months.Pet Anjo is an e-commerce marketplace for pet services - connecting pet owners with more than 10,000 qualified independent professionals via web platform and app. It is active in more than 300 Brazilian cities. Featured in Exame, Folha de São Paulo, Estadão, Projeto Draft, TV Globo, RedeTV, TV Record, PEGN.In January 2014, Pet Anjo was Accelerated and invested by ACE Startups (Former Aceleratech), a Brazilian Seed Stage VC and former 3-time Best Latin American Accelerator, sub-organization of Draper Venture Network (USA). Show less

Management Consultant

• Jul 2012 - Jan 2014

Working in a challenging environment with highly skilled people, I have had the opportunity to improve many competencies such as leadership, team working, communication, and problem-solving. Projects per industry: Energy ▪️ Zero Based Budgeting: implemented a fixed cost budgeting process in an Energy company (28 bln USD revenue), analyzing and maximizing the efficiency of its expenditure, producing 13% in total savings for the client Oil and gas services and products ▪️ Zero Based Budgeting and GE Work-Out roadshow: ran a GE WorkOut roadshow and revamped plants process for one of the largest Mercosul’s Oil & Gas company, increasing productivity by 10% and realizing immediate savings across several business units. Real Estate ▪️ Zero Based Organization & Zero Based Budgeting: engaged in the Zero-Based reorganization of the largest Real Estate franchise in Latin America, dimensioning staff and implementing a fixed cost budgeting process, cutting costs by 8% Loyalty Programs ▪️ Zero Based Organization: restructured a loyalty-program company expansion plan from regional to national, redesigning processes and dimensioning staff, increasing the number of users by 15% in one year Show less

Consultant

• Nov 2011 - Jun 2012

▪️ Mapped and automated insurance request processes, integrating six different systems and three departments for the largest insurance company of Latin America▪️Continued University Relations Program projects with universities in Brazil and Germany

Business Development Intern

• Oct 2009 - Oct 2011

To ensure the success of young business and IT professionals, close collaboration between the private sector and academia is essential. Market-oriented education gives graduates entering the job market an excellent head start and offers an ideal foundation for academic research projects. The project requires students to develop a cutting-edge process-driven campus management system for a virtual customer. ▪️Launched first University Relations Program projects with universities in Brazil, Germany and USA and developed the BPM (Business Process Management) and SOA (Software Oriented Architecture) materials▪️Led five training projects and training of new employees Show less

Intern

• Apr 2007 - Dec 2007

Work as software developer using C#, .NET, MVC, MySQL in mobile application, software design, and development. Projects: ▪️ Implementation of new functionalities in Mobile Devices in several different languages ▪️ Development of a Web-based System for Sales Management ▪️ Creation of technical documentation Work as software developer using C#, .NET, MVC, MySQL in mobile application, software design, and development. Projects: ▪️ Implementation of new functionalities in Mobile Devices in several different languages ▪️ Development of a Web-based System for Sales Management ▪️ Creation of technical documentation