Experience

HUNTINGTON SURF AND SPORT, INC.

• United States
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jan 2022 - Present



Nike

• United States
• Retail
• 700 & Above Employee

• Retail Analyst

  • Sep 2019 - Sep 2021



OceanView Investments Corporation

• Orange County, California Area

• Sales Marketing Manager

  • Jul 2015 - Dec 2018

  Manager of Havaianas Store in Orange County. Develop and implement U.S. annual marketing strategy to achieve goals of increasing brand awareness Support sales team Analyze market indicators to support category’s goals Managing the sales forecast and secure inventory Create and implement promotional strategy Develop pricing index tool to monitor competition; adjust based on pricing and promotional strategy Manager of Havaianas Store in Orange County. Develop and implement U.S. annual marketing strategy to achieve goals of increasing brand awareness Support sales team Analyze market indicators to support category’s goals Managing the sales forecast and secure inventory Create and implement promotional strategy Develop pricing index tool to monitor competition; adjust based on pricing and promotional strategy



Fox Racing

• United States
• Retail Apparel and Fashion
• 400 - 500 Employee

• General Manager Marketing

  • Feb 2004 - Aug 2012

  Responsible for all athletes’ sponsorship, media, POP and events. Reported directly to the company’s CEO. Developed work in three different sports sectors: Off-road motorsports, bike and surf. Developed deep knowledge about each segment focusing marketing strategies. Responsibilities included 30 contracted and managed athletes, negotiation and implementation of media agreements, planning and execution of brand building events (exclusive events and trade shows) support for 20 direct sales representatives and 1.500 active clients. Product lines include helmets, boots, paints, shirts, gloves, jackets, armor wear and casual and sport clothing. • Participated in planning, development and launching of new products in Brazil (pricing, distribution and communication strategy) • Creation and development of brand products and communication • Market analyses and communication as well as their feedback systems • Analysis of internal and external data to develop new collections and media campaigns • Budgeting and investments • Sponsorship management • Development of media campaigns, timetable and execution • Responsible for creation, monitoring and development of media (websites, catalogues and advertisements) Show less