Experience

Valerie Lewis

• Netherlands
• Writing and Editing
• 1 - 100 Employee

• Freelance Copywriter & Brand Storyteller

  • Mar 2019 - Present

  Creative Copywriting | Confident Brand Stories | Kickass Content Empowering brands to get their story straight, from defining their mission, vision, and values, to developing the content strategy, tone of voice, and consumer-facing copy to match. https://thevalerielewis.com Creative Copywriting | Confident Brand Stories | Kickass Content Empowering brands to get their story straight, from defining their mission, vision, and values, to developing the content strategy, tone of voice, and consumer-facing copy to match. https://thevalerielewis.com



VanMoof

• Netherlands
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Head Of Copy

  • Apr 2018 - Feb 2019

  As Head of Copy within the in-house creative team, I developed the brand's tone of voice and managed a smörgåsbord of marketing, storytelling and writing projects across the full customer touchpoint journey: from concepting record-breaking product launches to creating content for big digital campaigns to kickstarting the company’s Rider Stories content series.

• Brand Creative & Copywriter

  • Apr 2017 - Apr 2018



Autheos

• Netherlands
• Internet Publishing

• Copywriter

  • Sep 2016 - Mar 2017

  As the token word nerd at this tech startup, I've helped articulate Autheos' unique value proposition, translating it into the fresh tone of voice I used writing copy and creating content for their home page, lead gen landing pages, newsletters and inbound marketing emails, sales materials, onboarding journey, blog, and social media channels. I also gathered customer success stories. All this while learning the foundations of lean methodology (test it!) in #thatstartuplife. As the token word nerd at this tech startup, I've helped articulate Autheos' unique value proposition, translating it into the fresh tone of voice I used writing copy and creating content for their home page, lead gen landing pages, newsletters and inbound marketing emails, sales materials, onboarding journey, blog, and social media channels. I also gathered customer success stories. All this while learning the foundations of lean methodology (test it!) in #thatstartuplife.



BEDFORD PAGES

• Contributing Editor

  • 2013 - 2014

  BEDFORD PAGES is an Utrecht-based journal celebrating art, design, and music. I wrote interview features with musicians and artists, edited and translated copy from Dutch into English, and provided editorial content input. BEDFORD PAGES is an Utrecht-based journal celebrating art, design, and music. I wrote interview features with musicians and artists, edited and translated copy from Dutch into English, and provided editorial content input.



Writing Center - Webster University

• Associate Director and Writing Mentor

  • 2010 - 2012

  I mentored native speaker students and international students (undergraduate and graduate), helping them to sharpen their articulation, nurture a unique writing voice, develop critical thinking, build research skills, and write persuasive academic papers and engaging creative works. I mentored native speaker students and international students (undergraduate and graduate), helping them to sharpen their articulation, nurture a unique writing voice, develop critical thinking, build research skills, and write persuasive academic papers and engaging creative works.



Universiteit Utrecht

• Netherlands
• Investment Management

• Coordinating Project Manager

  • Apr 2011 - Sep 2011

  For the Peace and Human Rights Education summer school session, I co-wrote and edited the project proposal, managed donor relations, managed communications with lecturers and international attendees, assembled the course reader, coordinated logistics for the two-week summer school session in August 2011, and co-wrote the project evaluation report. For the Peace and Human Rights Education summer school session, I co-wrote and edited the project proposal, managed donor relations, managed communications with lecturers and international attendees, assembled the course reader, coordinated logistics for the two-week summer school session in August 2011, and co-wrote the project evaluation report.



Webster University Leiden

• Student Admissions Assistant

  • 2009 - 2010

  I conceptualized and created content for admissions newsletters, directed student panels at Open Day events, represented the university at information fairs, received and processed incoming applications and documents, and acted as student liaison during the orientation of incoming students. I conceptualized and created content for admissions newsletters, directed student panels at Open Day events, represented the university at information fairs, received and processed incoming applications and documents, and acted as student liaison during the orientation of incoming students.