Thet Wah Han
Brand Owner of MASTER and MAXX insect killer at Europe & Asia Commercial Company Limited- Claim this Profile
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English -
Topline Score
Bio
Credentials
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CBM (certificate of Business Management)
STI Myanmar University -
Copywriting
College of Media and publishing, UK -
Strategic marketing
Strategy First University - SFU
Experience
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Europe & Asia Commercial Services Company Limited
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Myanmar
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Manufacturing
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100 - 200 Employee
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Brand Owner of MASTER and MAXX insect killer
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Jun 2020 - Present
Launch new pest control product, lead and drive Pest control category with the growth acceleration of Nation-wide with improvement in Brand Equity • Develop and operationalize annual brand plans, leading cross-functional departments for smooth execution • Drive the integrated Marketing communication plan for the Brand, develop relevant materials • Identifies consumer insight, competitor movement and develop relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute the brand and development strategy • Brand budget planning, monitoring and management Show less
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GYouth Advertising
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Yangon, Myanmar
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Cofounder
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Jun 2018 - Present
- Digital Campaign - Brand creation - Design creation - Content Creation - Digital Campaign - Brand creation - Design creation - Content Creation
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Otsuka Myanmar Co.,Ltd
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Myanmar
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Senior Consumer Activation Executive
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Jan 2019 - Jun 2020
• Lead and Drive “Pocari Sweat’s 30th SEA Games sponsorship” Campaign in 2019, launching “Journey to the SEA Games campaign” in Myanmar and in Philippines (including social impact sport video of Myanmar athletes working with ONE CHAMPIONSHIP Aung La Nsang, and OOH) • Co-develop Pocari sweat Running Club (monthly)and Pocari Sweat Run (yearly) • Handle PR session of Pocari Sweat Dance Campaign 2019 (closely work with Myanmar media sector) • Lead and Drive “Pocari Sweat’s 30th SEA Games sponsorship” Campaign in 2019, launching “Journey to the SEA Games campaign” in Myanmar and in Philippines (including social impact sport video of Myanmar athletes working with ONE CHAMPIONSHIP Aung La Nsang, and OOH) • Co-develop Pocari sweat Running Club (monthly)and Pocari Sweat Run (yearly) • Handle PR session of Pocari Sweat Dance Campaign 2019 (closely work with Myanmar media sector)
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UMG Myanmar
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International Trade and Development
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300 - 400 Employee
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Marketing Copywriter
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Oct 2015 - Jan 2019
• Develop and operationalize effective campaign for clients in ATL, Digital and On-ground activities, working closely with Creative Director • Brands I worked for: - Nestle' Cerelac - Nestle' Lactogen 3 - Nestle' NAN - Kawasaki Motorcycle - Vespa Myanmar - NOVOTEL Yangon Max - Gromaxx Fertilizer - Suzuki United Eleven Motor - Star Award (2019) - Myanmar Idol (2019) - Openmind social media Agency - Enfanto online shop - Yangon Waterboom - RiTx Myanmar - Win Finance - 1717 - Point Sunflower Seed Show less
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TODAY Publishing house
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Yangon, Myanmar
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Editor of TClub Magazine
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Jul 2015 - Sep 2015
• Handle 2 magazines: TODAY tourism magazine and T-Club teenage fashion magazine • Develop and Co-develop Magazine annual plan, monthly plan, leading excellent contents for both categories Detailed SOWs: • Handle the foreigner interview and businessmen interview session of the magazine and still I have good communication with most of them. • Create magazine dummy for each month, working with the pages, deciding the available pages for each articles, etc. • Organize brainstorming session with management and editorial members regarding the theme of the magazine for each month, placement and emphasis of developing stories or content ideas, considering readers’ appeal • Read, evaluate and edit materials submitted by the team members to improve readability of the content • Write each magazine’ editor letter session maintaining the balance between current trend and magazine theme • Work well with other team members such as creative team (designers), publishing team, finance team • Build strong communication with other journalists and I still have good relationship with them. • Learn the effective strategy of PR related work and study how to maintain/share information for each person or organization Show less
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Assistant Editor of TODAY Tourism Magazine
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Jun 2013 - Sep 2015
Things I do: • Handle the foreigner interview and businessmen interview session of the magazine and still I have good communication with most of them. • Create magazine dummy for each month, working with the pages, deciding the available pages for each articles, etc. • Organize brainstorming session with management and editorial members regarding the theme of the magazine for each month, placement and emphasis of developing stories or content ideas, considering readers’ appeal • Read, evaluate and edit materials submitted by the team members to improve readability of the content • Write each magazine’ editor letter session maintaining the balance between current trend and magazine theme • Work well with other team members such as creative team (designers), publishing team, finance team • Build strong communication with other journalists and I still have good relationship with them. • Learn the effective strategy of PR related work and study how to maintain/share information for each person or organization Show less
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Education
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2006 - 2012
Hinthata University
MA (English), English Language and Literature/Letters
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