Head of Product

• Jan 2020 - Present

Leads product development, management and revenue. Leads product development, management and revenue.

Regional Analytics Lead

• Jan 2019 - Dec 2019

Analytics lead for VisMin Analytics lead for VisMin

Prepaid CLM Portfolio Management

• May 2016 - Sep 2016

Managed Prepaid CLM Portfolio; Established business guidelines, facilitated business transition from batch process to realtime campaign managament execution and post monitoring; Established CLM standards & controls for campaign execution, measurement & post analysis

Chief of Staff to the Head of Operations

• Jan 2016 - May 2016

Postpaid Churn Management

• Jun 2015 - Jan 2016

Member Engagement Lead, Loyalty

• Dec 2014 - Jun 2015

Led Membership Engagement guidelines and execution through various channels: onground, online & via media

Marketing Campaign Manager

• Aug 2009 - Dec 2014

Project Manager for the Loyalty Program - co-led the project team in the development, phasing and execution of the transition into the new Program; overseeing new technical capabilities, building technical requirements as well as coordination with cross-functional groups; Project proponent for Retailer Loyalty Program; Campaign Management - Leads the Postpaid and Broadband Campaign Management team for both Below-the-Line and Test-and-Learn Campaign Pre-to-Post Analysis, Conceptualization, Development and Implementation using Consumer-Life Cycle focused strategies with value- and needs-based segmentation; launched new capabilitiesTeam lead for developing Channels for Campaign Management; developing additional/multiple campaign touch points, i.e. Hotline, IVRs, etc.; Spearheaded the project that led to 32% increase in touch point effectiveness via Hotline for RetailersLeads Trade Solutions supporting S&D for distribution strategies and Retailer Life Cycle; Developed projects that increased Retailer activity and reduced churn-----Campaign Manager for Smart Money (2009-2010), launched 3 new capabilities that contributed to a increased activity rate Show less

Director, Consumer Tracking / Networks & Linkages

• Apr 2008 - Jun 2009

Channel development; Spearheaded strategic and tactical partnerships; Defined business solutions in measuring success for on-ground campaigns designed to increase collaboration (consumers, channels, mediums & respondents); Developed initial plans for an online project management tool as well as consumer response tracking Market Research and Analysis Channel development; Spearheaded strategic and tactical partnerships; Defined business solutions in measuring success for on-ground campaigns designed to increase collaboration (consumers, channels, mediums & respondents); Developed initial plans for an online project management tool as well as consumer response tracking Market Research and Analysis

Corporate Accounts Manager-Central & Eastern Visayas

• Jun 2005 - Jul 2006

Analyzed and recommended customized mobile data solutions for client efficiency and day-to-day productivity; Supported solutions with marketing programs to encourage client usageManaged 256 Accounts belonging to the Top 5000 Corporations in the Central and Eastern Visayas; Achieved monthly acquisition and revenue targets and increased market penetration in the region by 12% through solution-based customer servicing with usage-driven activitiesHandled negotiations with client-companies; Managed system based crisis; Built a strong client-company relationship based on trust and customer satisfaction Show less

Regional Marketing for Visayas

• Dec 2003 - Jun 2005

Trade Marketing function with Communities Marketing combined; Project ManagementMaximized revenue and awareness opportunities through creating synergies with multiple brands interested in penetrating specific markets; i.e. Launched G-Cash in Visayas enabling its first Php1Million sales [400% increase from its ave daily transactions]; hit 600k user activations within a quarter [from 100k user base]; conceptualized and launched the first G-Cash Trade Fair [annually executed succeeding years]Generated fund raising from HQ sourcesManaged and accountable for providing marketing support to regional 5 SME account managers and 15 business centers, working closely with other sales divisions (i.e. dealer sales, etc); conducted/initiated/supervised promotional activities throughout region, from sponsorships, bundling, product/service launches; Managed 12 telesales support personnel in achieving sales targets Show less

Business Development Manager

• Feb 1998 - Feb 2003

Conducted market study and analysis; Identified new markets; recommended new products; Facilitated in the sourcing, negotiating and purchasing of new products for distribution; Managed packaging and logistics; Supervised accounts acquisition; Monitored customer satisfaction Conducted market study and analysis; Identified new markets; recommended new products; Facilitated in the sourcing, negotiating and purchasing of new products for distribution; Managed packaging and logistics; Supervised accounts acquisition; Monitored customer satisfaction