Experience

El Arroyo

• United States
• Restaurants
• 1 - 100 Employee

• Head of Marketing

  • Sep 2023 - Present



Freelance

• Austin, Texas, United States

• Freelance Writer

  • Nov 2022 - Sep 2023



cj Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Digital Media

  • Nov 2022 - Sep 2023



GALE

• United States
• Advertising Services
• 700 & Above Employee

• Senior Program Manager

  • Sep 2022 - Nov 2022



Springbox, a Prophet company

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Agency Operations

  • Nov 2021 - Sep 2022

• VP of Delivery Operations

  • Jan 2021 - Nov 2021

• Director of Delivery

  • Nov 2019 - Jan 2021



Convo Communications

• United States
• Telecommunications
• 100 - 200 Employee

• Vice President of Marketing

  • Aug 2018 - Feb 2019

  > Lead all marketing initiatives and annual strategy for both B2B line and B2C app adoption including digital, traditional channels, events, sponsorships, and community involvement > Designed 2019 roadmaps for marketing & sales including media plans and internal projects; implemented market research program > Guided and directed five departments including marketing, sales, support, creative, and UX/UI to work as a cohesive unit to consistently deliver the highest quality of work… Show more > Lead all marketing initiatives and annual strategy for both B2B line and B2C app adoption including digital, traditional channels, events, sponsorships, and community involvement > Designed 2019 roadmaps for marketing & sales including media plans and internal projects; implemented market research program > Guided and directed five departments including marketing, sales, support, creative, and UX/UI to work as a cohesive unit to consistently deliver the highest quality of work to our business clients and end users > Audited and established proper data tracking protocols for all activities involving marketing, sales, user feedback, and support ticket data – heavily focused on ROI to guide business decisions > Managed annual budget, schedules, HR duties, and training for each department while providing consistent mentorship and performance reviews for all team members > Implemented best practices is social and PR communication, refined brand guidelines and voice, concepted campaign strategies and tactics with constant reporting of ROI > Created interdepartmental processes to flow work efficiently through all needed decision-makers and executives Show less > Lead all marketing initiatives and annual strategy for both B2B line and B2C app adoption including digital, traditional channels, events, sponsorships, and community involvement > Designed 2019 roadmaps for marketing & sales including media plans and internal projects; implemented market research program > Guided and directed five departments including marketing, sales, support, creative, and UX/UI to work as a cohesive unit to consistently deliver the highest quality of work… Show more > Lead all marketing initiatives and annual strategy for both B2B line and B2C app adoption including digital, traditional channels, events, sponsorships, and community involvement > Designed 2019 roadmaps for marketing & sales including media plans and internal projects; implemented market research program > Guided and directed five departments including marketing, sales, support, creative, and UX/UI to work as a cohesive unit to consistently deliver the highest quality of work to our business clients and end users > Audited and established proper data tracking protocols for all activities involving marketing, sales, user feedback, and support ticket data – heavily focused on ROI to guide business decisions > Managed annual budget, schedules, HR duties, and training for each department while providing consistent mentorship and performance reviews for all team members > Implemented best practices is social and PR communication, refined brand guidelines and voice, concepted campaign strategies and tactics with constant reporting of ROI > Created interdepartmental processes to flow work efficiently through all needed decision-makers and executives Show less



Workhorse Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2013 - Aug 2018

  > Established company workflow, processes, efficiencies and grew the team from 4 to 20 within 5 years, defined departments and structure to focus on strengths in individual roles > Manage a team of 14 direct reports in all departments including account management, design, media, strategy, analytics, and development > Managed and assisted in UX/UI development of apps, integrated e-Commerce platforms, and custom database projects > Lead all marketing and advertising strategy,… Show more > Established company workflow, processes, efficiencies and grew the team from 4 to 20 within 5 years, defined departments and structure to focus on strengths in individual roles > Manage a team of 14 direct reports in all departments including account management, design, media, strategy, analytics, and development > Managed and assisted in UX/UI development of apps, integrated e-Commerce platforms, and custom database projects > Lead all marketing and advertising strategy, media planning/buying strategy & execution for Fortune 100 brands, manage execution, track ROI, and oversee reporting and recommendations > Manage annual budgets for traditional and digital placements – outdoor, radio, print, SEM/SEO, website development, social, email, and grassroots campaigns > Achieved various healthy ROI percentages, up to 800%, for media spend to direct sales for several clients in different industry and product lines > Client List: Hyperwear, Consuela (high-end handbags), The Spa Mart, Kyle Bunting, CLEAR Vision, Viva Day Spa, Camp Olympia (kids camp), Texas Capital Partners (multiple ski resorts), Austin Radiological Association

• Chief Operations Officer

  • Mar 2013 - Mar 2018



4BOX interactive

• Account/Marketing Director

  • Aug 2008 - Mar 2013

  4BOX interactive was founded on the core idea of the four phases of launching and maintaining an online advertising campaign, no matter the budget. Our philosophy is centered around adaptability, creative solutions, high quality work, streamlining execution, and – above all else – enjoying what we do with a passion for helping brands engage with their customers online. 4BOX interactive was founded on the core idea of the four phases of launching and maintaining an online advertising campaign, no matter the budget. Our philosophy is centered around adaptability, creative solutions, high quality work, streamlining execution, and – above all else – enjoying what we do with a passion for helping brands engage with their customers online.



Spur Interactive

• Account Manager/Ad Operations Manager

  • Jan 2009 - Oct 2010

  Interactive agency specializing in strategic online campaigns including email, paid search, social, and website development for brands such as Star Furniture, Texas Industries, The Scooter Store, and Conoco Phillips. Interactive agency specializing in strategic online campaigns including email, paid search, social, and website development for brands such as Star Furniture, Texas Industries, The Scooter Store, and Conoco Phillips.



Texas State University

• United States
• Higher Education
• 700 & Above Employee

• Instructional Assistant/Graduate Student

  • Aug 2007 - Aug 2008

  Completed two semesters as a graduate student in Mass Communication and Journalism with an emphasis in New Media Spring 2008 - A teaching assistant for Dr. Bruce Smith and his Introduction to Advertising class with 320 students Responsible for writing a number of lectures, writing one full test, outlining, instructing, and advising students on writing an Advertising Plan, which they will turn in as their project at the end of the semester Fall 2007 – assisted Jody Gibson in… Show more Completed two semesters as a graduate student in Mass Communication and Journalism with an emphasis in New Media Spring 2008 - A teaching assistant for Dr. Bruce Smith and his Introduction to Advertising class with 320 students Responsible for writing a number of lectures, writing one full test, outlining, instructing, and advising students on writing an Advertising Plan, which they will turn in as their project at the end of the semester Fall 2007 – assisted Jody Gibson in her Advertising Campaigns class; responsible for lecturing on the Media portion of writing a campaign as well as effectively presenting in front of real clients; judged both final campaign projects; graded several consumer insight, ad dissection, and creative brief papers. Show less Completed two semesters as a graduate student in Mass Communication and Journalism with an emphasis in New Media Spring 2008 - A teaching assistant for Dr. Bruce Smith and his Introduction to Advertising class with 320 students Responsible for writing a number of lectures, writing one full test, outlining, instructing, and advising students on writing an Advertising Plan, which they will turn in as their project at the end of the semester Fall 2007 – assisted Jody Gibson in… Show more Completed two semesters as a graduate student in Mass Communication and Journalism with an emphasis in New Media Spring 2008 - A teaching assistant for Dr. Bruce Smith and his Introduction to Advertising class with 320 students Responsible for writing a number of lectures, writing one full test, outlining, instructing, and advising students on writing an Advertising Plan, which they will turn in as their project at the end of the semester Fall 2007 – assisted Jody Gibson in her Advertising Campaigns class; responsible for lecturing on the Media portion of writing a campaign as well as effectively presenting in front of real clients; judged both final campaign projects; graded several consumer insight, ad dissection, and creative brief papers. Show less



Sentient Services

• Senior Research Analyst

  • Aug 2006 - Feb 2007

  Effectively managed clients and multiple projects on a day-to-day basis (Dell, Business Objects, Pay By Touch, and Sophos) Responsible for research design, proposal writing, execution of processes, and presentation writing for quantitative and qualitative research in the U.S. and internationally Provided actionable business, marketing, and advertising insights to clients through detailed analysis in the form of PowerPoint presentations and consultations Evaluated processes… Show more Effectively managed clients and multiple projects on a day-to-day basis (Dell, Business Objects, Pay By Touch, and Sophos) Responsible for research design, proposal writing, execution of processes, and presentation writing for quantitative and qualitative research in the U.S. and internationally Provided actionable business, marketing, and advertising insights to clients through detailed analysis in the form of PowerPoint presentations and consultations Evaluated processes and implement more efficient and cost effective plans to minimize duplication of work and give ownership to team members on individual projects Show less Effectively managed clients and multiple projects on a day-to-day basis (Dell, Business Objects, Pay By Touch, and Sophos) Responsible for research design, proposal writing, execution of processes, and presentation writing for quantitative and qualitative research in the U.S. and internationally Provided actionable business, marketing, and advertising insights to clients through detailed analysis in the form of PowerPoint presentations and consultations Evaluated processes… Show more Effectively managed clients and multiple projects on a day-to-day basis (Dell, Business Objects, Pay By Touch, and Sophos) Responsible for research design, proposal writing, execution of processes, and presentation writing for quantitative and qualitative research in the U.S. and internationally Provided actionable business, marketing, and advertising insights to clients through detailed analysis in the form of PowerPoint presentations and consultations Evaluated processes and implement more efficient and cost effective plans to minimize duplication of work and give ownership to team members on individual projects Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Research Executive

  • Dec 2003 - Feb 2006

  Served as a continuous advertising and research consultant for several accounts including MSN, Microsoft, and XM Satellite Radio (Have worked on AKQA-Visa, IBM, Zales, CDW, Cadbury Schwepps, and Purina run out of the Austin office prior to a year-long assignment in New York) Responsible for managing and growing day-to-day client relationship, project processes, internal operations department relationships, and developing new business, as well as participating in presenting data results… Show more Served as a continuous advertising and research consultant for several accounts including MSN, Microsoft, and XM Satellite Radio (Have worked on AKQA-Visa, IBM, Zales, CDW, Cadbury Schwepps, and Purina run out of the Austin office prior to a year-long assignment in New York) Responsible for managing and growing day-to-day client relationship, project processes, internal operations department relationships, and developing new business, as well as participating in presenting data results to clients Designed and executed online studies for interactive clients to meet clients’ marketing and advertising objectives as well as to develop new custom interactive research; traditional research included copy evaluation, continuous brand tracking, and intercept Responsible for training Assistant Research Executives and other employees on using Nielsen media research, and designing and selling online evaluation studies Show less Served as a continuous advertising and research consultant for several accounts including MSN, Microsoft, and XM Satellite Radio (Have worked on AKQA-Visa, IBM, Zales, CDW, Cadbury Schwepps, and Purina run out of the Austin office prior to a year-long assignment in New York) Responsible for managing and growing day-to-day client relationship, project processes, internal operations department relationships, and developing new business, as well as participating in presenting data results… Show more Served as a continuous advertising and research consultant for several accounts including MSN, Microsoft, and XM Satellite Radio (Have worked on AKQA-Visa, IBM, Zales, CDW, Cadbury Schwepps, and Purina run out of the Austin office prior to a year-long assignment in New York) Responsible for managing and growing day-to-day client relationship, project processes, internal operations department relationships, and developing new business, as well as participating in presenting data results to clients Designed and executed online studies for interactive clients to meet clients’ marketing and advertising objectives as well as to develop new custom interactive research; traditional research included copy evaluation, continuous brand tracking, and intercept Responsible for training Assistant Research Executives and other employees on using Nielsen media research, and designing and selling online evaluation studies Show less



Omnicom Media Group UK

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Assistant Media Strategist

  • Jun 2003 - Oct 2003

  Serviced many aspects of JCPenney’s Salon/Spa media account including researching publications, pulling MRI data for consumer insights, exploring efficiencies and effectiveness of different forms of media Efficiently produced monthly competitive reports for spending and creative executions for JCPenney’s competitive set Assisted three Media Strategists and two Strategy Supervisors in all forms of media in all aspects of the media planning process in a timely manner to meet… Show more Serviced many aspects of JCPenney’s Salon/Spa media account including researching publications, pulling MRI data for consumer insights, exploring efficiencies and effectiveness of different forms of media Efficiently produced monthly competitive reports for spending and creative executions for JCPenney’s competitive set Assisted three Media Strategists and two Strategy Supervisors in all forms of media in all aspects of the media planning process in a timely manner to meet deadlines and client needs Show less Serviced many aspects of JCPenney’s Salon/Spa media account including researching publications, pulling MRI data for consumer insights, exploring efficiencies and effectiveness of different forms of media Efficiently produced monthly competitive reports for spending and creative executions for JCPenney’s competitive set Assisted three Media Strategists and two Strategy Supervisors in all forms of media in all aspects of the media planning process in a timely manner to meet… Show more Serviced many aspects of JCPenney’s Salon/Spa media account including researching publications, pulling MRI data for consumer insights, exploring efficiencies and effectiveness of different forms of media Efficiently produced monthly competitive reports for spending and creative executions for JCPenney’s competitive set Assisted three Media Strategists and two Strategy Supervisors in all forms of media in all aspects of the media planning process in a timely manner to meet deadlines and client needs Show less



The Davis Group

• Intern - Media Planning/Buying

  • Jan 2003 - May 2003

  Assisted Senior Media Planners/Buyers for clients such as the Austin American Statesman, Schlitterbahn, and Scirex using Strata software to set up estimates, buys, and projections for upcoming media plans Assisted Senior Media Planners/Buyers for clients such as the Austin American Statesman, Schlitterbahn, and Scirex using Strata software to set up estimates, buys, and projections for upcoming media plans