Experience

TURNERS FINE FURNITURE

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Vice President of Marketing and Advertising

  • Mar 2023 - Present



BudK Worldwide

• Moultrie, GA, United States

• Marketing & Ecommerce Director

  • Aug 2019 - Present



Valdosta Daily Times

• Valdosta, GA

• Advertising Director

  • Sep 2016 - Jul 2019

  The Valdosta Daily Times is a member of the South Georgia Media Group. South Georgia Media Group, a regional marketing and communications company based in Valdosta GA offers a portfolio of effective and efficient advertising solutions including daily newspaper, weekly shopper products, online advertising, specialty publications, and magazines. The Valdosta Daily Times is a member of the South Georgia Media Group. South Georgia Media Group, a regional marketing and communications company based in Valdosta GA offers a portfolio of effective and efficient advertising solutions including daily newspaper, weekly shopper products, online advertising, specialty publications, and magazines.



Fairway Outdoor Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Sales Manager- Southeast Market

  • Jun 2015 - Jun 2016

  As Southeast Sales Manager, I lead, motivate, and train a team of 12 outside sales executives to create a successful OOH campaign for advertisers while exceeding corporate budgets planned per zone. • Conduct weekly sales calls and monthly sales team meetings to review budgets, motivate, train, and conduct any sales directive plan. • Recruit and on- board all new hires according to FOA standard recruitment process. • Review and update account list management with all AE. Ensure that activity and movement on their target lists are as expected. Ensure all account claim and transfers are followed. • Approve all contracts to ensure rate compliance and accuracy. • Consistently monitor all assets (billboard inventory) new builds, change in demand, rates, etc. to adjust current rate structure based on supply and demand. • Create FSE (contests) to address the unique needs of the market area and creative incentives



Lake City Reporter

• Advertising Director

  • Oct 2012 - Jul 2015

  • Direct high priority advertising clients in all marketing needs • Motivate, coach, and manage Sales Team • Assign and manage territories and account responsibilities • Set and Monitor sales activity standards • Develop and implement compensation plans to encourage maximum results • Create and promote new publications and promotions • Forecast and develop strategic marketing and sales plans to meet and exceed corporate goals. • Direct high priority advertising clients in all marketing needs • Motivate, coach, and manage Sales Team • Assign and manage territories and account responsibilities • Set and Monitor sales activity standards • Develop and implement compensation plans to encourage maximum results • Create and promote new publications and promotions • Forecast and develop strategic marketing and sales plans to meet and exceed corporate goals.



North Florida Broadband Authority

• Lake City, Florida

• Community Outreach Director

  • Aug 2012 - Feb 2013

  • Designs, directs and implements outreach plans that enhance public understanding of the North Florida Broadband Authority’s project and promote information dissemination and appropriate outreach methods for anchor institutions. • Understand how to assess and manage risk and produce sustainable, predictable business results • Understand how to effectively forecast sales opportunities • Coordinate efforts to establish and launch new NFBA service territory. • Develop and implement complete sales process for direct connect. • Serves as the central point of contact for community representatives and works with them to gather information, set meetings and/or represent the NFBA to the community. • Develops communication plans to keep communities and anchor institutions informed about the NFBA broadband project. • Develops messaging to all the communities in the NFBA service area. • Develops creative outreach solutions and marketing materials. • Develops, monitors, and reports outcomes of online surveys and integrated programs in an effort to enhance service to the anchor institutions and the communities they serve.



Main Street Broadband

• Telecommunications
• 1 - 100 Employee

• Market Manager

  • Aug 2011 - Feb 2013

  • Develop a comprehensive business plan and market strategy within the North Florida Footprint to grow sales and productivity • Partner with Authorized Representatives in the development of individual business plans. • Design and implement all necessary strategies and tactics for achieving unit sales objectives and profitability. • Drive authorized agents to maximize performance and exceed sales objectives. Determine success measures around defined benchmarks and communicate progress toward goals on a regular basis to deliver expected business results. • Effectively manage pipeline and agent sales activity through daily/weekly forecast to meet sales objectives. • Develop existing Main Street Broadband agent network, deliver on-going sales training, and proactively seek out ways to increase productivity and revenue performance. - Major Accomplishments - Most Outstanding IAE- Top Gross Sales - Most Outstanding IAE- Top Net Sales - Most Outstanding IAE- Top ARPU