Experience

Tee It Up for the Troops

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist

  • Oct 2018 - Present



Allina Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing and Communications Specialist

  • Feb 1997 - Apr 2018

  Develop and implement highly effective marketing and communications strategies based on the organization's strategic goals to grow the business. Collaborate with campus partners, physicians, clinics, and owners to implement organizational wide strategies. Ensure that the St. Francis brand and graphic identity are maintained. Managed marketing and communications for a $40 million campus expansion project plus many other expansions through the years. Managing successful social media platforms including Facebook, Twitter, and Instagram. Currently developing a new blog for the company. Manage media requests, interviews and serve as a public information officer during critical events. Executed advertising for a corporate agreement with Canterbury Park including management and creation of broadcast, print, signage, vehicle wrap, PA announcements and social media contests. Led a team and the process of redesigning a new mobile and user-friendly website. The fresh design better promotes the company’s image, resulting in a 66% increase of new visitors to the site. Assisted the foundation to cultivate, secured and maintain gifts through solicitation, special events such as a golf tournament and gala, and capital campaign projects. Team leader for Witaya Care, an award-winning healthcare program making a significant difference in the care of Mdewakanton Sioux Community Members. Launched numerous, effective campaigns to introduce new service lines and increase market share. Developed marketing plans and executed successful opening events for several buildings and clinics attracting nearly 1,000 residents to each event. Launched a new mover’s campaign that reaches 500 new community members each month with a 92% conversion rate to website visits. Managed media pitches including securing full page, front story in the Sunday Star Tribune and numerous TV news spots. Increased market share with tactical plans included social media, direct mail, billboard, and print.



St. Francis Regional Medical Center

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Manager of Marketing and Community Relations

  • Apr 1991 - Feb 1997



Wahiawa General Hospital

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Vice President, Marketing

  • Dec 1987 - Sep 1990