Experience

Mercedes-Benz Taiwan, Ltd.

• Taiwan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Customer Experience Management

  • May 2016 - Present

  • Conceptualized and launched She’s Mercedes Challenge Day event that was awarded Global No. 1 ranking for unprecedented idea and initiation • Produce promotion videos for the new Product Expert program that was systematically implemented in dealership showrooms in 2017 • Organize Best Customer Experience workshops that gather wholesale and retail management teams for brainstorming sessions focused on tailoring outstanding customer experiences • Designed and implemented event materials including backdrops, key visuals, and polo shirts for the first-ever Product Expert Forum in August, 2018 • Coordinate bi-monthly Best Customer Experience meeting with wholesale Executive Management Committee and managers from several key business units for status updates and experience sharing • Manage customer surveys including Sales Satisfaction Index, Customer Loyalty Index, Mystery Shopper, and Dealer Satisfaction Survey and localized questionnaire content based on discussion with HQ and MPC • Manage and facilitate effective working relationship with key external vendors and internal stakeholders to ensure best business practice • Consolidate and prepare presentation on customer feedback analysis and improvement plans for dealerships Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Research Executive

  • Nov 2014 - Nov 2015

  • Planned and executed market research projects for FMCG and premium spirits brands based on brand’s business objectives• Collected and analyzed consumer insight to help optimize brand’s advertisements, improve marketing campaigns, and provide trade marketing strategies• Coordinated and communicated with internal teams and external vendors regarding client requests to timely provide innovative resolutions• Managed projects effectively as the key contact window for 3 long-term clients (S&P 500 companies) to maintain working relationships• Designed screeners and discussion guides for purpose of recruitment of suitable respondents to assist the clients in identifying consumers’ insight• Produced and delivered research outcome and analysis for over 40 qualitative reports with brand building and ad optimizing strategies Show less

• Research Associate

  • Oct 2013 - Oct 2014



Dean Hope Center for Educational and Psychological Services

• New York, New York

• Master's Level Psychological Counselor

  • Feb 2013 - May 2013



Henry Street Settlement

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Mental Health Counseling Intern

  • Sep 2012 - May 2013