Experience

Collide Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President Operations

  • May 2023 - Present

• VP of Outreach

  • Jul 2021 - May 2023

• Director of Ministry Impact

  • Dec 2017 - Jul 2021



DMG Engagement

• Greater Nashville Area, TN

• Chief Engagement Officer

  • May 2014 - Present

  Provide ministries, churches, nonprofits, and faith-based organizations with marketing consulting, strategic planning, and engagement to help accomplish goals of increased sales, deeper customer loyalty, and acquiring new customers. ● Managed the digital content and social media channels for LifeWay’s Bible Study Insider brand and increased traffic to the site by almost 300% ● Spearheaded the relaunch of AuthenticManhood.com on Wordpress in April 2015 and manage the content marketing strategy that has resulted in drawing almost 40% of the overall site traffic ● Lead strategic planning to align all initiatives, strategies, and tactics with core vision and mission of organization to bring about greater impact ● Engage key church and ministry leaders through special events and movie screenings to recruit their support and leverage their influence for greater viewership and ministry impact of films ● Enlist key thought leaders to endorse and recommend resources, creating additional opportunities for sales by growing database through inbound marketing ● Create sermon-based small group curricula for churches to increase engagement with congregations to provide growth through new groups ● Engaged with churches throughout Texas for the theatrical release of Woodlawn (October 2015) and accounted for 9% of gross national sales on only 6% of the screens nationwide Show less



Abba's Way

• United States

• Executive Director

  • Jan 2010 - Present

  I have the overall strategic and operational responsibility for Abba's Way staff, programs, expansion, development and execution of it's mission. I also cultivate strategic partnerships to collaborate and fuel greater impact of existing resources. ● Responsible for managing the budget, creating community awareness, creation and execution of events, marketing and publicity, development/fundraising, managing and recruiting volunteers, cultivating partnerships, and casting vision. ● Designed the experiential template for father/child events that has led to transformed lives and closer bonds for more than 1,000 family members ● Cultivated partnership with Barefoot Republic to host events resulting in seamless execution while providing an increase in profit margins from 14% to 40% ● Led transformational father/child retreats for churches and organizations such as Grace Center Church, Montgomery Bell Academy, and Barefoot Republic that provided deeper family connections ● Spoke at Pastor’s Conference in the Dominican Republic on issues related to men and fatherhood in August 2014, leading to possible expansion of events in the Dominican Republic ● Developed key relationships that have both expanded the reach of Abba’s Way and provided expertise in adolescent development resulting in deeper connections with hundreds of families ● Recruited Board of Directors leading to greater support, efficiencies of scale, and improved impact to community Show less



Lifeway Christian Resources

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Strategist

  • May 2008 - May 2014

  Marketing Strategist - Adult Ministry (2011-2014)After a divisional reorganization, I developed and oversaw the execution of marketing campaigns for Discipleship and Men’s Ministry to both maximize existing customer base as well as acquire new customers.● Developed and executed the marketing campaign for event featuring President George W. Bush that resulted in a sellout of 10,000 attendees and surpassed net revenue goal by more than 20%● Planned marketing campaign and programming for an inaugural men’s event featuring Willie Robertson of Duck Dynasty, resulting in a sellout crowd of 5,000 and surpassing revenue goal by more than 100%● Created and executed collaborative strategic marketing plan with the trade publisher of a new release by New York Times best-selling author David Platt that resulted in revenue reaching 125% of budget● Launched a subscription-based incentive program that accumulated more than 1,000 paid subscribers in the first twelve months● Produced and directed the first LifeWay webcast for men featuring New York Times best-selling author, Tony Evans, that drew more than 1,000 live online viewers. Additionally, I led the development and execution of the promotional plan for this webcast.Marketing Strategist - Leadership & Adult Ministry (2008-2011)After integrating the Serendipity brand into the Church Resources division of LifeWay, I created andexecuted the marketing strategy for general discipleship and men’s ministry.● Created and executed strategic marketing plan for a new release by New York Times best-selling author, Max Lucado, that exceeded revenue budget by 37% in the first 12 months● Developed an overarching brand representing multiple product lines that simplified customerengagement and substantially increased sales over a three-year period● Led a cross-functional team to revise outdated processes that added retail stores to the sales channel mix—this process is now being used for all curriculum launches at LifeWay Show less

• Marketing Director

  • Jan 2006 - May 2008

  ● Developed and executed customer interaction strategies related to small group ministry and the resources and training provided by the Serendipity House imprint of LifeWay.● Created a more cost-efficient way to sample product while at the same time utilizing video content resulting in cost savings and increased sales for best-selling author and pastor, Pete Wilson● Identified key musical artists, such as Jars of Clay and Kutless, to partner with on student ministryresources provided by Serendipity that provided higher sales and greater relevancy● Negotiated with vendors to more aggressively reduce costs, which delivered major projects, such as annual catalogs, under budget Show less



Salem Media Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Accounts Manager

  • Oct 2003 - Oct 2005

  ● Developed strategic partnerships with clients; evaluated needs to create comprehensive multimedia marketing and promotional campaigns; utilized Salem’s Print, Radio and Web divisions to provide clients with synergistic marketing presence across multiple platforms. ● Negotiated the largest ad contract in company's history that included print, radio and web promotions far exceeding revenue budget. ● Created a “Devotional” sponsorship in all publications leading to a new source of unbudgeted revenue. Show less