Experience

Calcium

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2022 - Present

• Account Supervisor

  • May 2020 - Apr 2022



Havas Health & You

• Advertising Services
• 500 - 600 Employee

• Account Supervisor

  • Oct 2019 - May 2020

• Senior Account Executive

  • May 2018 - Oct 2019



Zoetis

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Associate Marketing Manager, Therapeutics Portfolio

  • Apr 2017 - Apr 2018

  Report to the Head of Therapeutics Marketing, supporting projects with a specific focus on cross-portfolio initiatives, including medical education, portfolio level tactical execution and individual brand tactical execution. • Work cross-functionally to project manage the seamless execution of the Zoetis Dermatology Portfolio’s medical education presence at national/local conferences, live training events, virtual CE certificate programs, and advisory board meetings. Responsibilities include program logistics, facilitating symposia and curriculum development, vendor coordination, budget management, and providing status communications with all stakeholders to ensure that all deadlines and deliverables are met throughout the planning lifecycle. • Coordinate all aspects of copy review and clearance process for designated brands, working closely with brand managers, internal legal and regulatory partners, and medical leads to proactively identify and resolve issues and ensure reviews are efficiently completed throughout various stages of the process. • Work closely with brand managers at the individual brand and portfolio level to assist the development, implementation, and analysis of multi-channel marketing projects that support the immediate and long-term growth of the Therapeutics Portfolio. • Manage the ongoing demand planning and financial forecasting for a portfolio of mature brands, generating $40M in annual revenue. Responsible for constantly monitoring and evaluating financial performance at a brand and SKU level and coordinating with global manufacturing, sales leadership, and commercial to ensure the delivery of timely communications regarding the status designated products’ availability to the market.



PROGRESS CAPITAL

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2016 - Oct 2016

  Report to the President & CEO, project managing all aspects of the marketing and communications platform, managing press release distribution, social media presence, strategic advertising, email campaigns, and cultivating consumer relations. Leverage new media outlets to drive site referral traffic Increase social media presence and implement strategies to drive organic engagement through partner social media channels Introduce innovative tactics to reach target market of commercial real estate owners, developers, and investors Cultivate an integrated marketing initiative to generate and grow brand awareness via digital and social media marketing channels Write, distribute, and promote press releases covering company loan announcements on a semi-weekly basis to highlight recent business successes and grow Progress Capital’s brand authority and thought leadership



iMedicWare, Inc.

• Freehold, NJ

• Marketing and Communications Specialist

  • Sep 2015 - Jul 2016

  In my role as Marketing & Communication Specialist, I am responsible for project managing all aspects of iMedicWare’s integrated marketing strategy and planning, consumer research, brand management, product development, social media presence, and client relations. At the beginning of my tenure, I successfully worked on steering the creative development and execution of iMedicWare’s rebrand initiative and business identity reshaping, including a new trademarked logo and company tagline, reinvention of all company collateral to include new brand look and feel, as well as address the artistic and compositional direction of the new website development. I am continuously driven to proliferate brand awareness through an integrated marketing initiative, including the cultivation of the design and storyboard of new company video adverts, production of innovative and engaging graphics for marketing campaigns, and continuously focusing on industry related content curation to increase brand equity and thought leadership.



IMEX Global Solutions LLC

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Customer Analysis Specialist

  • Apr 2013 - Jul 2015

  Reporting to the Director of Pricing, working closely with the Executive Vice President and Senior Sales management staff addressing customer profitability, customer retention analysis, and supporting strategic business initiatives. * Responsible for critically evaluating information gathered from managing data & product content details that impact sell prices & costs * Create weekly, monthly and quarterly reporting as it relates to sales, pricing, and business process optimization * Prepare ad hoc analyses and reporting as requested by senior management * Support Sales management staff in tasks related to setting & managing sell prices. Make recommendations to sales staff related to optimization of prices & products * Monitor customer on-boarding process by tracking activity; resolving problems; publishing progress reports; recommending actions to improve efficiency and profitability * Responsible for price quoting by critically analyzing customer mail profile to determine appropriate routing and make recommendations to maximize cost savings from a customer perspective. * Responsible for price approval, reviewing prices that are entered into our proprietary system, IMEX Ops for accuracy as well as that they match prices provided by the Pricing Department within the approved parameters and guidelines of the pricing process.



Pitney Bowes

• United States
• Software Development
• 700 & Above Employee

• Executive Relations Specialist

  • Mar 2010 - Apr 2013

  Direct report to senior vice president, working closely with senior executive team and the Global Marketing departments. Worked with executives on project managing nationwide industry leading corporate events which host elite market leaders and government officials. Author and deliver internal communications and promotional materials, Proven leadership in guiding Employee Engagement Team, successfully organizing and executing employee engagement activities with a focus on staff development and wellness.

• Logistics Coordinator

  • Jul 2009 - Mar 2010



Fordham University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Nov 2007 - May 2009

  Association for Trauma Outreach and Prevention; Mental Health Outreach Project Recent Publications: Kalayjian, A. & Di Liberto, C. (2009). Gun Control or Not Policies from Around the Globe: Part I in Developing Countries. International Psychology Bulletin, 13(1), 25-27. Kalayjian, A. & DiLiberto, C. (2009). Northridge Earthquake in Southern California: Lessons Learned and Meaning Discovered. In Kalayjian, A. & Eugene, D. (Eds.) Mass Trauma & Emotional Healing Around the World: Rituals and Practices for Resilience and Meaning-making. Volume II: Human Made Disasters. New York: NY: Greenwood Publishing Group. pp 23-36.