Patrick Stone
Secretary-Treasurer at National Council for Marketing & Public Relations- Claim this Profile
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Bio
Experience
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National Council for Marketing & Public Relations
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Professional Training and Coaching
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1 - 100 Employee
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Secretary-Treasurer
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Mar 2023 - Present
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Director At Large
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Oct 2019 - Mar 2023
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Cape Cod Community College
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United States
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Higher Education
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200 - 300 Employee
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Director of Strategic Communications and Marketing
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Jul 2018 - Present
Supporting student recruitment and retention by creating and leveraging the three most critical components of modern college communications: marketing support for enrollment, compelling and relevant student storytelling, and implementation of powerful visual communications. Working closely with departments across the institution to develop high-quality, student-centric messaging that changes the narrative of community college success. Supporting student recruitment and retention by creating and leveraging the three most critical components of modern college communications: marketing support for enrollment, compelling and relevant student storytelling, and implementation of powerful visual communications. Working closely with departments across the institution to develop high-quality, student-centric messaging that changes the narrative of community college success.
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Community College of Rhode Island
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United States
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Higher Education
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700 & Above Employee
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Director of Marketing and Communications
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2016 - 2018
Served as the chief communications officer for the largest community college in New England and the largest college in Rhode Island. Oversaw a department of eight marketing and public relations professionals in developing modern, effective messaging that drives enrollment, positively impacted retention, and moved the college forward. Worked closely with enrollment services, academic affairs, workforce development, advancement, and all areas of the college to enhance communications via high-quality collateral, paid media, earned media, and strategic planning. Show less
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Bristol Community College
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United States
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Higher Education
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400 - 500 Employee
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Associate Director of Marketing & Communications
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Aug 2011 - Oct 2016
Working out of the College Communications office at BCC, I managed all marketing projects for areas of the institution related to recruitment and retention of students. Specifically, supervising all college publications projects and website content as well as strategizing and developing College advertising and promotional campaigns. As part of the job, I helped build and sustain brand identity for the College, created the Bristol Bayhawks athletics brand, strategized and managed the award winning "Because Bristol" recruitment and retention campaign, and worked closely with enrollment services to align messaging in an empathetic, strategic, student-friendly voice. Show less
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Production & Marketing Director
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Jul 2008 - Aug 2011
Wrote and produced advertisements for local businesses as well on on-air promotions.
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Reporter/On-Air Talent
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Sep 2006 - Aug 2008
Chased down stories, reported them on the air, got yelled at by Barney Frank.
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Education
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Bridgewater State University
Bachelor of Arts, Communication Studies -
University of Massachusetts Dartmouth
Master of Arts (M.A.), Professional Writing -
Bristol Community College
Associate in Arts, Communications