Experience

OvoCom

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Director

  • Apr 2023 - Present

  At OVO Com my role as an Executive Director encompasses client service, team management, communications strategy and execution, relationship building between Journalists and client's sources and new business development. At OVO Com my role as an Executive Director encompasses client service, team management, communications strategy and execution, relationship building between Journalists and client's sources and new business development.



Speyside

• Public Policy Offices
• 1 - 100 Employee

• Senior Corporate Affairs & Public Policy Specialist

  • Jul 2022 - Present

  At Speyside, my job includes planning and implementing strategic corporate campaigns, mapping opinion leaders in the government, industry, media, and non-profit sectors, work with stakeholders externally, internally and across government and nongovernment institutions, Managing day-to-day interactions with clients in a diverse array of work including M&A, corporate reputation, stakeholder outreach and regulatory issues, pitching story ideas to the media and handling any media requests concerning our clients, planning, coordinating and organizing workshops and briefings with journalists, government officials and other opinion leaders, designing and implementing the digital/social media components of client communications campaigns. Show less


TORRE Comunicação e Estratégia
• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee
• Communications and Strategy Consultant

  • Aug 2020 - Jul 2022


IBTS Comunicação Corporativa Integrada

• Director of Communications, Public Relations and Government Relations

  • Sep 2017 - Aug 2020

  Started a 360º communications agency to advise individuals and legal entities on image protection, public profile improvement, consumer engagement and institutional and governmental relations. Company specialized in corporate communication with all stakeholders, including journalists and digital media influencers (since September 2017). Some of our clients and jobs: Abdib - created news content for the Brazilian Association of Infrastructure and Basic Industries (Abdib) social media, website and newsletter (june 2020); Torre Comunicação Empresarial - Design and execution of a broad PR campaign to launch a startup and business company (november 2019 to may 2020); Editora Globo - Interviews, research, writing and editing for an entire Branded Content special feature in the Valor Econômico newspaper and another one in Época magazine (set. e dez. 2019); São Paulo Negócios - Communications manager, with emphasis in social media management, to engage stakeholders and enhance the company’s profile to achieve recognition among businessman in it’s both line of work: foreign trade promotion and foreign investment attraction. Elaborated a broad long and medium terms communications strategy, intertwined with Public Affairs and government relations, with strong goals and KPIs (July to September 2019); Image crisis management for a major educational group in Brazil's northeast - Creation and execution of a contingency plan during a potential image crises. This group faced a series of legal and press inquiries during the process of opening two new Medicine courses in the governamental program "Mais Médicos" (december 2018); Political campaign to the São Paulo State govern – planning and execution of communications strategy, press relations, coordenation of campaign events and debate preparation (August to october 2018). Show less



La Gelatteria

• Brazil
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Owner

  • Aug 2015 - Jun 2018

  Business management, HR recruiter, Chef-gelatieri (gelataio), owner. Business management, HR recruiter, Chef-gelatieri (gelataio), owner.



Loures Consultoria

• Brazil
• Financial Services

• Director of Operations

  • Sep 2016 - Sep 2017

  GOL Linhas Aéreas Inteligentes - I directed the GOL PR account at Loures, including crises management, media relations, institucional and financial PR from April 2017. Rumo Logística - Worked as a senior manager at Rumo Logística PR account at Loures, designing PR plans, pitching stories, doing storytelling and helping the press from May 2017. Raízen - I directed all the operations of the Raízen PR account, including creating media plans, crises management, media relations, brand PR, institutional and products PR from September 2016 through February 2017. Show less



National Confederation of Industry (CNI), Brazil

• Board aide

  • Jan 2010 - Sep 2014

  Worked at the CNI's office in São Paulo, Brazil's major city, where I did press relations and strategic planning as well Worked at the CNI's office in São Paulo, Brazil's major city, where I did press relations and strategic planning as well



CNI

• Kenya
• Think Tanks

• Senior Press Advisor

  • Sep 2006 - Dec 2009

  Worked as senior PR at the most important organization of business representation in Brazil. Worked as senior PR at the most important organization of business representation in Brazil.



Câmara dos Deputados

• Brazil
• Legislative Offices
• 700 & Above Employee

• Press Advisor

  • Apr 2005 - May 2006

  Worked as PR for a congressman from São Paulo state. Worked as PR for a congressman from São Paulo state.



Correio Braziliense

• Brazil
• Newspaper Publishing
• 200 - 300 Employee

• Journalist

  • Apr 2004 - Apr 2005

  Worked as a reporter of the economy section. Worked as a reporter of the economy section.



Agência Estado

• Financial Services
• 700 & Above Employee

• Journalist

  • Oct 2000 - Apr 2004

  I wrote and edited economy news at Broadcast, the real time economy services of Agência Estado. I wrote and edited economy news at Broadcast, the real time economy services of Agência Estado.



Agora São Paulo

• Brazil
• Information Services

• Reporter

  • Apr 2000 - Oct 2000

  I wrote and edited economy articles. I wrote and edited economy articles.



Correio Popular

• Brazil
• Book and Periodical Publishing
• 1 - 100 Employee

• Reporter

  • Oct 1998 - Apr 2000

  Worked as a reporter in the general news section and economy section and as a reporter and editor in the sport section on the weekends. Worked as a reporter in the general news section and economy section and as a reporter and editor in the sport section on the weekends.