Crystal Lay
CEO and Chief People Officer at GBS Worldwide- Claim this Profile
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Bio
Experience
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GBS Worldwide
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United States
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Advertising Services
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1 - 100 Employee
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CEO and Chief People Officer
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Nov 2012 - Present
Dallas/Fort Worth Area As the CEO, Global Employer Brand Strategist and DEIB Leader for GBS, I help organizations create, reengineer and revitalize their talent & employer branding strategies to achieve their Talent Attraction & retention goals. Special focus on inclusive employer branding, candidate behaviors and behavioral psychology, and employer branding through workforce marketing & social collaboration. I also serve as an advisor and external analyst to numerous corporate and government clients in the areas of… Show more As the CEO, Global Employer Brand Strategist and DEIB Leader for GBS, I help organizations create, reengineer and revitalize their talent & employer branding strategies to achieve their Talent Attraction & retention goals. Special focus on inclusive employer branding, candidate behaviors and behavioral psychology, and employer branding through workforce marketing & social collaboration. I also serve as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology. We've done employer brand, recruitment marketing, and award-winning digital marketing work with Eli Lilly, Pier 1 Imports, WOW! Cable, Kiewit Energy, Kerry, Glanbia GPN, Buffalo Wild Wings, AT&T, eHarmony, American Heart Association and more. Reach out and let us know how we can help achieve your goals. Show less
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M3 Talent Consulting
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Human Resources
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Strategist - Bringing Change to Recruitment & Social Media
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Sep 2009 - Sep 2012
Frisco, Texas
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Kaye/Bassman International
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Team Leader & National Practice Director
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Feb 2004 - Nov 2010
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Sotherby Homes
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Construction
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1 - 100 Employee
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Director of Human Resources and Recruiting
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May 2007 - Sep 2009
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