Theodore Rajan
Marketing Consultant at Edverse - Education Metaverse Company- Claim this Profile
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Topline Score
Bio
Ankita Chaturvedi
Theo has been a gem of the hires! Working with him has been all about his out-of-the-box ideas and precision in execution. Theo is not your "I'll get it done if you ask me to do so." He's your "Why don't we get it done this way" or "experiment with this idea" Above all, he's proactive in his work approach – the one skill that I find rare to be found. He's kind, responsible, and crazy for learning. A good communicator and really hands-on with his skills. You give him a blank canvas and your hazy idea of what you wanna get done. Rest he takes care of, from finding the rationale behind his approach, plan, and execution details to giving you the final output. Strategising, Videos, storytelling, analytics, and visuals all are his forte! Also, he's quite receptive to feedback to improvise. I'd highly recommend Theo. Work with him and enjoy a hassle-free experience.
LinkedIn User
I recommend Theo for his exceptional skills in video editing, and creative planning, and is proficient in using various video editing software. His work has always been of the highest quality that has helped the performance campaigns stand out. It was his first job, his approach was the best, and it didn't feel like he had only 0 to 1 year of experience. In addition to the video editing and creative planning career at Betterhalf, Theo has shown interest in data analysis and has proven that he can become a 360° marketer. Today, anyone can ace the tools, but it's not what is needed, it's the content and presentation skills to improve performance, and Theo has both.
Ankita Chaturvedi
Theo has been a gem of the hires! Working with him has been all about his out-of-the-box ideas and precision in execution. Theo is not your "I'll get it done if you ask me to do so." He's your "Why don't we get it done this way" or "experiment with this idea" Above all, he's proactive in his work approach – the one skill that I find rare to be found. He's kind, responsible, and crazy for learning. A good communicator and really hands-on with his skills. You give him a blank canvas and your hazy idea of what you wanna get done. Rest he takes care of, from finding the rationale behind his approach, plan, and execution details to giving you the final output. Strategising, Videos, storytelling, analytics, and visuals all are his forte! Also, he's quite receptive to feedback to improvise. I'd highly recommend Theo. Work with him and enjoy a hassle-free experience.
LinkedIn User
I recommend Theo for his exceptional skills in video editing, and creative planning, and is proficient in using various video editing software. His work has always been of the highest quality that has helped the performance campaigns stand out. It was his first job, his approach was the best, and it didn't feel like he had only 0 to 1 year of experience. In addition to the video editing and creative planning career at Betterhalf, Theo has shown interest in data analysis and has proven that he can become a 360° marketer. Today, anyone can ace the tools, but it's not what is needed, it's the content and presentation skills to improve performance, and Theo has both.
Ankita Chaturvedi
Theo has been a gem of the hires! Working with him has been all about his out-of-the-box ideas and precision in execution. Theo is not your "I'll get it done if you ask me to do so." He's your "Why don't we get it done this way" or "experiment with this idea" Above all, he's proactive in his work approach – the one skill that I find rare to be found. He's kind, responsible, and crazy for learning. A good communicator and really hands-on with his skills. You give him a blank canvas and your hazy idea of what you wanna get done. Rest he takes care of, from finding the rationale behind his approach, plan, and execution details to giving you the final output. Strategising, Videos, storytelling, analytics, and visuals all are his forte! Also, he's quite receptive to feedback to improvise. I'd highly recommend Theo. Work with him and enjoy a hassle-free experience.
LinkedIn User
I recommend Theo for his exceptional skills in video editing, and creative planning, and is proficient in using various video editing software. His work has always been of the highest quality that has helped the performance campaigns stand out. It was his first job, his approach was the best, and it didn't feel like he had only 0 to 1 year of experience. In addition to the video editing and creative planning career at Betterhalf, Theo has shown interest in data analysis and has proven that he can become a 360° marketer. Today, anyone can ace the tools, but it's not what is needed, it's the content and presentation skills to improve performance, and Theo has both.
Ankita Chaturvedi
Theo has been a gem of the hires! Working with him has been all about his out-of-the-box ideas and precision in execution. Theo is not your "I'll get it done if you ask me to do so." He's your "Why don't we get it done this way" or "experiment with this idea" Above all, he's proactive in his work approach – the one skill that I find rare to be found. He's kind, responsible, and crazy for learning. A good communicator and really hands-on with his skills. You give him a blank canvas and your hazy idea of what you wanna get done. Rest he takes care of, from finding the rationale behind his approach, plan, and execution details to giving you the final output. Strategising, Videos, storytelling, analytics, and visuals all are his forte! Also, he's quite receptive to feedback to improvise. I'd highly recommend Theo. Work with him and enjoy a hassle-free experience.
LinkedIn User
I recommend Theo for his exceptional skills in video editing, and creative planning, and is proficient in using various video editing software. His work has always been of the highest quality that has helped the performance campaigns stand out. It was his first job, his approach was the best, and it didn't feel like he had only 0 to 1 year of experience. In addition to the video editing and creative planning career at Betterhalf, Theo has shown interest in data analysis and has proven that he can become a 360° marketer. Today, anyone can ace the tools, but it's not what is needed, it's the content and presentation skills to improve performance, and Theo has both.
Experience
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Marketing Consultant
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Jan 2023 - Jun 2023
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Senior Marketing Associate
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Sep 2022 - Jan 2023
-Played a key role in the performance marketing team by creating and testing numerous creatives for online ads across various platforms, including Meta Ads, Google Ads, and Snapchat. -Ran display ads for YouTube and analyzed metrics to optimize creatives, resulting in increased engagement and conversions. -Analyzed metrics for Facebook ads and Google Ads to optimize the creatives, resulting in a 20% increase in click-through rate and a 13% decrease in customer acquisition… Show more -Played a key role in the performance marketing team by creating and testing numerous creatives for online ads across various platforms, including Meta Ads, Google Ads, and Snapchat. -Ran display ads for YouTube and analyzed metrics to optimize creatives, resulting in increased engagement and conversions. -Analyzed metrics for Facebook ads and Google Ads to optimize the creatives, resulting in a 20% increase in click-through rate and a 13% decrease in customer acquisition cost. -Developed and executed strategies to optimize ad targeting and reach, including conducting audience research, identifying high-performing keywords, and refining ad copy. -Collaborated with the creative team to develop engaging visual and written content for ads. -Oversaw the growth of the company's YouTube channel by developing the content roadmap, conducting keyword and SEO research, overseeing video production, and managing post-production tasks such as content review and thumbnail design. -Stayed up-to-date on industry trends and best practices to continually improve performance marketing campaigns.
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Marketing Associate
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Dec 2021 - Aug 2022
- Contributed to the development and execution of social media strategies across multiple platforms, including YouTube, Instagram, and Facebook. - Played a role in growing the company's Instagram page to over 130k followers by assisting with content planning and influencer collaborations. - Led the growth of the company's YouTube channel from scratch to 20k subscribers by developing the content roadmap, conducting keyword and SEO research, overseeing video production, and managing… Show more - Contributed to the development and execution of social media strategies across multiple platforms, including YouTube, Instagram, and Facebook. - Played a role in growing the company's Instagram page to over 130k followers by assisting with content planning and influencer collaborations. - Led the growth of the company's YouTube channel from scratch to 20k subscribers by developing the content roadmap, conducting keyword and SEO research, overseeing video production, and managing post-production tasks such as content review and thumbnail design. -Tracked, analyzed, and reported key metrics [CTR, retention, watch hours,retention] to optimize the YouTube channel. -Planned and executed collaborations with social media influencers ranging from 20k subscribers to 10 million subscribers. -Created AR filters on Instagram using Spark AR, resulting in over 1.8 billion impressions.
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Marketing Intern
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Sep 2021 - Nov 2021
1. Marketed success stories on various social channels. 2. Videography and post production for digital ads and online content.
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Asha Kiran Society
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India
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Non-profit Organization Management
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1 - 100 Employee
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Development Communications Coordinator
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Aug 2020 - Nov 2020
- Coordinated with Asha Kiran Society's agro-livelihood program and created a series of 14 teaching videos that detailed different agronomic activities being promoted by the "Adarsha Baghicha" (Organic farming) convergence livelihood program. -Role requirements: Pre-production (scripting, locating scouting, and casting) Production (directing, cinematography) Post Production (editing) - The video produced is being used to train farmers in various parts of the state. - Coordinated with Asha Kiran Society's agro-livelihood program and created a series of 14 teaching videos that detailed different agronomic activities being promoted by the "Adarsha Baghicha" (Organic farming) convergence livelihood program. -Role requirements: Pre-production (scripting, locating scouting, and casting) Production (directing, cinematography) Post Production (editing) - The video produced is being used to train farmers in various parts of the state.
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News Today Pvt Ltd
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India
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Paper and Forest Product Manufacturing
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1 - 100 Employee
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Reporter
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May 2019 - Jun 2019
- Covered a variety of different beats including entertainment, city, environment, and sports. - Received on-field training and mentorship from the senior reporters and editors working at News Today. - Had sixteen published articles during the course of the internship and was credited with three bylines. - Covered a variety of different beats including entertainment, city, environment, and sports. - Received on-field training and mentorship from the senior reporters and editors working at News Today. - Had sixteen published articles during the course of the internship and was credited with three bylines.
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Education
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2023 - 2024
University of Stirling
Master of Science - MS, Marketing -
2018 - 2021
Christ University, Bangalore
Bachelor of Arts - BA, Communication, Journalism, and Related Programs -
2011 - 2017
Grace Academy CBSE
High School Diploma, PCB (physics, chemistry, biology)
Community
