Théo JACKSON

Product Manager - Marie Brizard Liquors & Cognac Gautier at Marie Brizard Wine & Spirits Group
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Contact Information
Location
Paris, Île-de-France, France, FR
Languages
  • Anglais Full professional proficiency
  • Français Native or bilingual proficiency
  • Espagnol Professional working proficiency

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Credentials

  • Social Marketing Certification
    Hootsuite
    Feb, 2020
    - Sep, 2024

Experience

    • Beverage Manufacturing
    • 200 - 300 Employee
    • Product Manager - Marie Brizard Liquors & Cognac Gautier
      • Jul 2022 - Present
    • France
    • Wine & Spirits
    • 1 - 100 Employee
    • International Product Manager Product & Retail Marketing
      • Mar 2021 - Dec 2021

      • Retail Marketing & merchandising: Complete category management and rationalization of the POSM range, budget & pricing; 100% of new developments with responsible sourcing in EU; new graphic identity with Pantone; Sales & Budget reporting • Travel Retail: Worldwide activation developments & POSM for 2021; TFWA presence; Negotiation for 2022 plan : Number of activations x3 vs 2021 • Product range: Range restructuration, new brand architecture, development of cuvées positioning and pricing; redesign of best-seller (Special Cuvée) packaging Show less

    • Beverage Manufacturing
    • 200 - 300 Employee
    • Junior Global Brand Manager
      • Sep 2020 - Feb 2021

      • Institutional Range: Full rework of packaging; focus on graphic coherence and sustainability • 2021 Limited Editions: Development of three limited editions of packaging (including Clicquot x KWAY collaboration) and construction of associated distribution strategy • Markets Support: International development of communication and activation assets, construction of sales pitch; travel retail and local adaptations • 250th Anniversary: Research and development for the celebration of Veuve Clicquot’s anniversary in 2022 Show less

    • France
    • Gambling Facilities and Casinos
    • 700 & Above Employee
    • Brand Content Owner Assistant
      • Jan 2018 - Jun 2018

      • Illiko (Scratch games range) : Contribution to the relaunch of several brands (Banco, Morpion, ...): Modification of design & game mechanics; Business monitoring and promotion development; 360° communication; Contribution to the analysis of the potential of low cost games. • Keno : Complete repositioning: Analysis of underperforming levers & recommendations; Development of promotions. • Loto Patrimoine Project : Strategic project for the company: Leader for the communication of the scratch game Mission Patrimoine: A high-end game aimed at a new consumer segment. Show less

    • France
    • Education Administration Programs
    • 700 & Above Employee
    • Treasurer Student Council ESSEC Global BBA
      • Jan 2017 - Dec 2017

      • Member of the Executive Office - Management of a team of 40 students • Electoral campaign management (search for sponsors, creation of animations, budget...) • Planning and coordination of events (thematic days, conferences, trips, parties...) • Responsible for budget forecasts and fund management (annual budget of 150K €) • Member of the Executive Office - Management of a team of 40 students • Electoral campaign management (search for sponsors, creation of animations, budget...) • Planning and coordination of events (thematic days, conferences, trips, parties...) • Responsible for budget forecasts and fund management (annual budget of 150K €)

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Internship
      • Jun 2016 - Aug 2016

      Marketing intern within the communication-activation team, creation and development of retail, paper and web communication media. Marketing I 2 months - Participation in the design and implementation of the Christmas 2016 marketing campaign - Creation and development of retail, paper and web communication medias with external agencies - Coordination of simple internal projects Sale I Flagship Store - Champs-Elysées I 1 month - Coffee specialist, multilingual contact with prospects and Club members, putting into action sales pitches, knowledge of products Show less

Education

  • ESCP Business School
    Master in Marketing and Digital Media, Marketing
    2019 - 2020
  • ESSEC Business School
    Bachelor of Business Administration (BBA), International Trade
    2015 - 2019
  • Jönköping University
    Exchange program, Marketing
    2018 - 2018
  • ESSEC Asia-Pacific
    Exchange program, Commerce international
    2017 - 2017
  • École alsacienne
    Scientific Baccalauréat
    2014 - 2015

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