Theo Bassett-Shand

Strategy–Community @ GentleForces at GentleForces
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Contact Information
Location
London, England, United Kingdom, UK

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Bio

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Credentials

  • Essential Planning Skills
    APG
    May, 2022
    - Oct, 2024

Experience

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Strategy–Community @ GentleForces
      • Aug 2021 - Present

      H&M Move H&M Move Global Community Programme WaterBear Jack Wolfksin Paradise Futures H&M Move H&M Move Global Community Programme WaterBear Jack Wolfksin Paradise Futures

    • South Africa
    • Founder
      • Jul 2022 - Present

      Softstuff uses creativity to explore the way Black men understand ourselves and the spaces we move through. We're creating a community, offering support without stigma. We all need a bit more Softstuff. Softstuff uses creativity to explore the way Black men understand ourselves and the spaces we move through. We're creating a community, offering support without stigma. We all need a bit more Softstuff.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Nov 2020 - Jul 2021

      Founder of 'Acne Curious' editorial platform which keeps internal and external staff up to date across music, fashion, art, business and tech Working on some of Netflix's biggest hits to identify brand partnership opportunities that make sense Founder of 'Acne Curious' editorial platform which keeps internal and external staff up to date across music, fashion, art, business and tech Working on some of Netflix's biggest hits to identify brand partnership opportunities that make sense

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Junior Strategist
      • Aug 2020 - Nov 2020

      Reinforcing YouTube’s commitment to its creator community for Black History Month Reinforcing YouTube’s commitment to its creator community for Black History Month

    • United Kingdom
    • Advertising Services
    • Junior Strategist
      • Mar 2020 - Jul 2020

      Connecting a global fashion brand to audiences around the world (adidas)

    • Account Manager
      • Oct 2018 - Mar 2020

      Managing multiple client accounts: adidas Originals, adidas Licensing (Watches, Eyewear, Headphones, Cases and Shoecare), Zalando, Woolmark and IWP.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • adidas GLITCH Community Engagement Manager
      • Oct 2017 - Sep 2018

      Building real community with football obsessed teens in London for adidas's innovative GLITCH app. Building real community with football obsessed teens in London for adidas's innovative GLITCH app.

    • United States
    • 1 - 100 Employee
    • adidas Originals Social and PR Intern
      • Feb 2017 - Aug 2017

      Supporting a global PR & Social teams across all activities, activations and launches. Supporting a global PR & Social teams across all activities, activations and launches.

Education

  • King's College London
    Bachelor of Arts (BA), English Literature & Linguistics
    2013 - 2016
  • Wyggeston and Queen Elizabeth I College
    Graphic Design, English Language and Literature and ICT, A* A B
    2010 - 2012

Community

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