Experience

Theogames

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Founder

  • Mar 2018 - Present

  Theogames was born with a single mission: to create first class content targeted at gamers. Our main differential: we know our target audience like no one, because we’re part of it. The Theogames team has specialists in Journalism, Media Relations, Marketing, Business Development, Social Media and Community Management – and we all, above all else, love video games, be them eSports, or on PC, dedicated home consoles, or mobile. With over 20 years of experience in the games industry, we understand what matters the most for players because we share their passion. Show less



UOL

• Brazil
• Software Development
• 700 & Above Employee

• UOL Jogos Editor-in-Chief

  • Apr 2010 - Jan 2018

  - Led establishing UOL Jogos as the one of the largest and most respected Brazilian games sites, from 5MM Unique Visitors (2005) to 13MM Unique Visitors (2018); - Expanded UOL Jogos team from 3 freelancers to 4 employees and 3 full time freelancers;- Integrated UOL gaming businesses (UOL Jogos, Fórum, Jogos Online, Loja de Jogos, XLG, and Go4Gold Xfire), creating a full gaming ecosystem;- Created a webgames area (Jogos Online) that quickly grew and became responsible for one third of the site's audience on its peak;- Worked along with Marketing and Advertising teams on creating and improving several campaigns;- Managed content partnerships, including Omelete, ClickJogos, Gamehall and Adrenaline; - Planned budgeting for event coverages, branded content etc; - Remodelled UOL Jogos editorial line, introducing sections like eSports and mobile, aiming broader appeal content; - Oversaw UOL Jogos presence on social networks like Twitter, Instagram and especially Facebook – without spending a dime, we managed to have 1.2MM+ fans;- Attended 60+ events in 14 countries, including USA, Canada, Japan, South Korea, China, Germany, UK. Show less

• UOL Jogos Assistant Editor

  • Dec 2007 - Mar 2010

  - Established and managed a team of three freelancers, planning the daily coverage of UOL Jogos;- Tailored an editorial line focused on the Brazilian games industry, fully authorial, going beyond the regular coverage based on translating US stuff;- Helped increasing the audience leadership of UOL Jogos, according to Ibope\NetRatings, in all metrics available (Unique Visitors, Page Views and Time Spent).

• UOL Jogos Writer

  • Jul 2005 - Nov 2007

  - Wrote reviews, previews, news, articles and stories about the gaming industry and all platforms available, from consoles to PC; - Started attending events like E3, Gamescom, Tokyo Game Show and press trips; - Helped leading UOL Jogos to the 1st place in audience in Brazil, according to Ibope\NetRatings, in all metrics available (Unique Visitors, Page Views and Time Spent).



Tectoy

• Brazil
• Manufacturing
• 300 - 400 Employee

• Business Consultant

  • Sep 2016 - Mar 2017

  - Part of the team who planned the re-release of Mega Drive in Brazil, a very special edition of Sega's most popular console; - Helped to establish guidelines for product key features, communication, PR, promotion, social networks, Youtube, launch event. - Part of the team who planned the re-release of Mega Drive in Brazil, a very special edition of Sega's most popular console; - Helped to establish guidelines for product key features, communication, PR, promotion, social networks, Youtube, launch event.



Various companies

• Book and Periodical Publishing
• 1 - 100 Employee

• Freelancer journalist

  • 1996 - 2015

  - At 14 years old, I started freelancing, writing game related articles, from reviews to full cover stories, to several medias in Brazil, including Folha de S. Paulo, the largest Brazilian newspaper, and magazines like Playboy, Trip, Ação Games, EGM Brasil and Official PlayStation Magazine Brazil. - At 14 years old, I started freelancing, writing game related articles, from reviews to full cover stories, to several medias in Brazil, including Folha de S. Paulo, the largest Brazilian newspaper, and magazines like Playboy, Trip, Ação Games, EGM Brasil and Official PlayStation Magazine Brazil.



Conrad Editora

• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor

  • Jan 2005 - Jun 2005

  - Created and introduced EGM PC, the first EGM brand magazine dedicated only to PC gaming; - EGM PC sold 15k copies on its three first editions, which was pretty remarkable for a PC gaming magazine in Brazil; - Managed a team of 10 writers, dealing with budget and raising ideas to increase magazine's sales and quality. - Created and introduced EGM PC, the first EGM brand magazine dedicated only to PC gaming; - EGM PC sold 15k copies on its three first editions, which was pretty remarkable for a PC gaming magazine in Brazil; - Managed a team of 10 writers, dealing with budget and raising ideas to increase magazine's sales and quality.

• Editor

  • 1999 - 2005

  - Founder and Editor-in-Chief of the PC gaming dedicated website, writing news, previews, cheat codes and reviews; - Theogames was one of the most popular Brazilian games sites at that time, supported by local companies like Brasoft, Greenleaf, Tectoy, Electronic Arts; - Partner of Globo.com through Imodelo.com, a subsidiary of Globo on the countryside of São Paulo state; - Thanks to Theogames and my freelancer work I was awarded with a scholarship at Universidade do Sagrado Coração, where I would eventually graduate in Journalism. Show less