Thelma Rodriguez

Marketing Coordinator at SoFLA Vacations
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Contact Information
Location
US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Credentials

  • Email Marketing Certification
    HubSpot
    Feb, 2022
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Jan, 2023
    - Sep, 2024
  • Hubspot Inbound Marketing Certification
    HubSpot
    Nov, 2020
    - Sep, 2024
  • Hubspot Social Media Certification
    HubSpot
    Nov, 2019
    - Sep, 2024

Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2023 - Present

      Managing the agency's social media presence, including posting regular updates and engaging with followers to drive engagement and bookings. Creating and updating listings in platforms such as Airbnb and Booking.com to ensure they are accurate and appealing to potential guests. Monitoring the performance of the listings and making changes as needed to improve visibility and bookings. Responding to inquiries from potential guests and providing information about the agency's vacation packages and services. Providing support to guests throughout the booking process, including answering questions, providing information about the local area, and addressing any issues or concerns. Continuously seeking new and innovative ways to promote the agency's products and services, and exploring new channels for reaching potential guests.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Website Content Writer
      • Jan 2023 - Present

      Conduct research on the topic and target audience to gain a deep understanding of the subject matter and how to communicate effectively to the intended readership.Create high-quality, original content that is engaging, informative, and optimized for search engines.Follow brand guidelines and tone of voice guidelines to maintain consistency and ensure that the content aligns with the brand's values and image.Edit and proofread content to ensure that it is free from grammatical errors, spelling mistakes, and factual inaccuracies.Meet deadlines and manage workload effectively, ensuring that all projects are delivered on time.

    • Amazon Content Writer
      • Jan 2023 - Present

      Conducting research on the product and its target audience to gain a thorough understanding of the product's features and benefits.Writing clear, concise, and engaging product descriptions that accurately describe the product and highlight its unique selling points.Staying up-to-date on Amazon's guidelines and policies regarding product descriptions and ensuring all descriptions adhere to these guidelines.Collaborating with the product management and marketing teams to ensure the product descriptions align with the overall marketing strategy and messaging.Regularly reviewing and updating product descriptions as needed to ensure accuracy and relevance.

    • United States
    • Software Development
    • 700 & Above Employee
    • Web Content Writer
      • Sep 2022 - Jan 2023

      • Provide relevant content for websites. • Content updates and maintenance of a brand-consistent web presence. • Consult with clients to determine their objectives related to website development projects, implement SEO strategies to increase traffic flow to websites, and maintain websites. • Work with clients to promote the success of their business through web development and design. • Manage CRM software (Salesforce) • Provide relevant content for websites. • Content updates and maintenance of a brand-consistent web presence. • Consult with clients to determine their objectives related to website development projects, implement SEO strategies to increase traffic flow to websites, and maintain websites. • Work with clients to promote the success of their business through web development and design. • Manage CRM software (Salesforce)

    • Dominican Republic
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media & Content Coordinator
      • Feb 2022 - Sep 2022

      • Elaborate content and submissions of Mailings via MailChimp platform • Manage clients @arsyunenrd, @mymedicord, @segurosyunen, @onemaxrd, and @pitahayastudiosrd • Create content for Social Media accounts such as @arsyunenrd, @mymedicord, @segurosyunen and @onemaxrd • Analyze reports based on the analytics of social networks and digital campaigns • Influencer Management • Create digital media strategies • Create scripts for social media videos • Elaborate content and submissions of Mailings via MailChimp platform • Manage clients @arsyunenrd, @mymedicord, @segurosyunen, @onemaxrd, and @pitahayastudiosrd • Create content for Social Media accounts such as @arsyunenrd, @mymedicord, @segurosyunen and @onemaxrd • Analyze reports based on the analytics of social networks and digital campaigns • Influencer Management • Create digital media strategies • Create scripts for social media videos

    • Dominican Republic
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Mar 2021 - Jun 2021

      • Analyzed and reported social media and online marketing campaign results. • Increased customer engagement through social media. • Managed clients like @loscatadores, @fireball.rd, @sanpellegrino_rd to generate original content and moderate online community members. • Analyzed and reported social media and online marketing campaign results. • Increased customer engagement through social media. • Managed clients like @loscatadores, @fireball.rd, @sanpellegrino_rd to generate original content and moderate online community members.

    • Community Manager
      • Sep 2018 - Sep 2019

      • Contributed to mockups, email campaigns, and social media content. • Collaborated with team members to help expand marketing channels. • Managed and created content calendars for the Instagram, Facebook, and Twitter platforms for the @comu_digital account. • Contributed to mockups, email campaigns, and social media content. • Collaborated with team members to help expand marketing channels. • Managed and created content calendars for the Instagram, Facebook, and Twitter platforms for the @comu_digital account.

Education

  • Florida International University
    Master's degree, Marketing
    2023 - 2024
  • Universidad Iberoamericana
    Bachelor's degree, Marketing
    2018 - 2021

Community

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