Experience

Spring Air Systems Inc.

• Canada
• Hospitality
• 1 - 100 Employee

• VP - Sales & Marketing (Owner)

  • Feb 2015 - Present

  Charged with growing sales, penetrating the US market, and learning every aspect of the business, Spring Air is my opportunity to place a bet on myself and driving for success! Charged with growing sales, penetrating the US market, and learning every aspect of the business, Spring Air is my opportunity to place a bet on myself and driving for success!



Energizer

• France
• Spectator Sports
• 1 - 100 Employee

• Senior Brand Manager

  • Oct 2014 - Jan 2015

• Team Leader - Sales

  • Mar 2013 - Oct 2014

• Business Development Manager

  • May 2012 - Feb 2013

  Working with both new & established customers to support existing products, launch new products, and drive business growth through insights, innovation, and investment.

• Major Account Manager

  • Jul 2011 - Apr 2012

  Driving business results at high priority National Accounts by working with customers and cross-functionally to create support and promotional plans with both our brands and the category in mind.

• Brand Manager

  • Nov 2008 - Jul 2011

  Managed the Men's and Disposables shave brands under the Schick Umbrella and launched the new Schick Hydro Razor into the Canadian marketplace.

• Associate Brand Manager

  • Feb 2008 - Oct 2008



Mars

• United States
• Design Services
• 1 - 100 Employee

• Brand Leader

  • May 2007 - Dec 2007

  • Lead development for a variety of nationwide marketing initiatives such as sampling, direct mail, consumer contests, microsite development, and interactive communications that communicated to consumers at relevant touch-points.• Assisted in the development and production of two national television commercials to support the launch of new products through integrated marketing campaigns.• Developed strategic brand plans and gained Senior Management alignment for initiatives to deliver on long-term corporate goals relating to brand growth, category expansion, increased profitability, and market share leadership.• Communicated brand plans to all levels of the company on numerous occasions and in a manner that was clear and relevant to the audience so that they could understand and be excited about what Temptations had in store for 2008.• Organized and lead cross functional teams to coordinate research inputs and objectives, bring new products to market, source production capability, and negotiate government regulations.• Developed and implemented consumer and product research helping to evaluate the technical feasibility and financial return of new products, product developments, and line extensions.• Participated in Franchise Team engagement sessions and lead the development of Pet Team Meeting Principles to improve the efficiency and effectiveness of meetings.• Managed fiscal budgets within guidelines set by senior Management including Packaging, Market Data, Market Research, Advertising & Consumer Promotions.• Analyzed a variety of data sources to identify consumer insights, growth drivers, and trends in the pet food category.

• Process Development Intern

  • Nov 2006 - May 2007

  • Created and implemented a Service Process Improvement Plan to minimize service costs while simultaneously increasing customer satisfaction levels and overall perceptions of Spring Air Systems.• Developed a customer segmentation process for the service department that focused resources on the most important and value generating customers. Segmentation process currently being adopted by other departments. • Secured Freight All Kinds rates for shipments originating from new U.S. production facilities to ensure competitiveness in the increasingly important U.S. market.



Jaguar Land Rover Canada

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Network Development Coordinator

  • Jan 2006 - Nov 2006

  • Administered Business Builder incentive program for entire Jaguar Land Rover dealer network; paid out ≈ $2M quarterly to dealers who met specific performance measures. • Prepared new Business Builder program for 2007 implementation better aligning dealer performance measures with current organizational goals (Dealer Training and Facility Image).• Evaluated Market Studies of the Jaguar Land Rover Dealer network and developed strategies aimed at helping organization reach desired network state. • Coordinated with purchasing department and outside suppliers to provide employee gifts and dealer awards for Jaguar and Land Rover ‘Retailer of the Year’ recipients. • Developed reports that measured Jaguar Land Rover performance in specific markets and compared it to competitors in same markets.