Jordan Kendall

Sponsorship Scout at SponsorUnited
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Location
US

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Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Sponsorship Scout
      • Nov 2022 - Present

      Attend multiple professional & collegiate sporting events to collect data on venue advertising Analyze TV & radio broadcast’s sponsorship content during professional sports broadcasts Conduct in-depth research on digital sponsorships through official professional and non-pro team websites as well as their social media Attend multiple professional & collegiate sporting events to collect data on venue advertising Analyze TV & radio broadcast’s sponsorship content during professional sports broadcasts Conduct in-depth research on digital sponsorships through official professional and non-pro team websites as well as their social media

    • United States
    • Higher Education
    • 700 & Above Employee
    • Relevant Academic Sports Marketing & Media Projects
      • Jun 2019 - Present

      Created a marketing research project proposal for the Jordan Brand that identifies a strategic need, gathers secondary information, and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. Created a website redesign proposal for Sports 4 All. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content. • Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts. Created a public-relations campaign supporting fan awareness for the Overtime Elite program. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople. Developed an Intrapreneurial Business Proposal for the Saint Louis University Men’s basketball team. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Graphic Design Marketing Intern
      • Sep 2022 - Nov 2022

      Creating Graphics relevant to marketing plans, social media updates, and any other business needs. Creating event programs and social media templates. Posting to social media accounts as needed. Also assisted with scouting duties on game days. Creating Graphics relevant to marketing plans, social media updates, and any other business needs. Creating event programs and social media templates. Posting to social media accounts as needed. Also assisted with scouting duties on game days.

    • United States
    • 1 - 100 Employee
    • Assistant Basketball Coach
      • Aug 2019 - Jul 2021
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Assistant Basketball Coach
      • Jul 2018 - Jul 2019
    • United States
    • Spectator Sports
    • Social Media Manager
      • Dec 2017 - Jul 2018

Education

  • Full Sail University
    Bachelor's degree, Sports Marketing & Media
    2019 - 2023

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