Experience

GrooveTango

• United States
• Marketing Services
• 1 - 100 Employee

• Sales, Chief of Content, Communication, & Creative

  • Jan 2016 - Present

  I specialize in Authentic Marketing, leveraging an entrepreneur/intrapreneur mindset that produces results. With 20+ years working directly with stakeholders, and 10+ years alongside agencies and client marketing executives, I have a unique creative-problem solving skill-set. FOR MOST CLIENTS, we're their marketing arm, providing all-inclusive web services, social media management, advertising, branding, communications, and marketing solutions. For select clients, we provide business analysis, consulting, strategic planning, and execution, then develop tactical initiatives to achieve stated goals. WHAT WE DO: Branding, Communication, Content Development, Copywriting, Digital Marketing, Editing, Publishing, Fractional CMO, Franchise Development, Sales, SEO, Social Media Management, Project Management, Strategic Planning, Tradeshows, Web Design. Show less



Custom Seating

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Marketing Consultant

  • Apr 2020 - Present

  Serving the Franchise QSR industry, Custom Seating provides casework, metal fabrication, powder coating, solid surface, fiberglass, and upholstery, alongside design & engineering departments – all under a single roof. Serving the Franchise QSR industry, Custom Seating provides casework, metal fabrication, powder coating, solid surface, fiberglass, and upholstery, alongside design & engineering departments – all under a single roof.



FlexKRETE Technologies

• United States
• Building Materials
• 1 - 100 Employee

• Sales, Marketing Business & Development Consultant

  • Dec 2014 - Dec 2018

  FkexKRETE Technologies is a concrete repair products manufacturer. I work directly with ownership and senior management to grow the business through branding, communication, compliance, forecasting, logistics, marketing, product application training, strategic planning, technical development, Tradeshow execution, and business process reengineering (BPR). FkexKRETE Technologies is a concrete repair products manufacturer. I work directly with ownership and senior management to grow the business through branding, communication, compliance, forecasting, logistics, marketing, product application training, strategic planning, technical development, Tradeshow execution, and business process reengineering (BPR).



LoneOak Ventures, Inc.

• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• VP Marketing and Communications • Strategic Planning

  • Feb 2007 - Jan 2016

  Working directly with stakeholders to lead and direct all brand, culture, and marketing initiatives across broad sectors. Corporate communication, strategy, planning, digital infrastructure, media & public relations, concept development, team development, intellectual property, licensing, franchising, business development. LoneOak Ventures is a privately owned investment firm with broad interests including construction, hospitality, print and digital publishing, real estate development, technology startups, and sports and entertainment holdings. Show less

• Presdient, CMO & GM | FTG Media Sports & Entertainment

  • Aug 2007 - Dec 2015

  DIVISION OF LONEOAK VENTURES: I was given the opportunity to launch and develop FTG Media as a sports and entertainment publisher. Led acquisition of franchised sports publication, developed brand and marketing vision. Recruited sector-experienced staff, worked directly with corporate brands, advertising agencies and creative shops. Leveraging our earned credibility and LOV's resources, our team transformed FTG into a new media publisher, creative agency, and strategic marketing consultancy. Advertising • Audience & Influencer Development • Branding • Content & Creative Development • Contract Negotiation • Custom Media • Marketing Strategy • Procurement • Publishing • Franchise Development • Sales • Web DesignKEY SECTORSAutomotive, Entertainment, Health, Hospitality, Manufacturing, Retail, Real Estate, Professional Services, Sports Marketing, and Technology. Show less

• President & Executive Publisher | VYPE High Sports Media

  • Sep 2007 - Sep 2014

  VYPE.comFormerly an FTG MEDIA HOLDING (above): Directed vision and development of VYPE's next generation proprietary online publishing platform VYPE.com including editorial and content strategy while overseeing all aspects of Franchise and Licensing operations from January 2011 to September 2014. Managed brand protection and growth initiatives, corporate communications, public relations, print, and digital magazine production, publication and distribution, marketing automation, innovation, sales, events, copywriting, creative and design, audience engagement and budgets. Publisher of VYPE High School Sports Magazine for Dallas-Forth Worth, the network's largest market, and 5th largest U.S. DMA, from 2007 to September 2014. Advanced the acquisition of VYPE and VYPE DFW to a new ownership group in 2014.Activation • Advertising • Branding • Creative • Corporate Communication • Contract Negotiation • Customer Service • Distribution • Events • Franchise Compliance & Development • Magazines • Marketing • Publishing • Sales • Social Media • Sponsorships • Sports Marketing • UFOC • Web Design Show less



Perks & Provisions Co.

• Director Of Marketing And Business Development

  • Jan 2004 - Feb 2007

  Recruited to guide the growth of commercial automatic espresso machine distributor, evolving from niche garage startup to a 2-million dollar organization with state-of-the-art industry-specific facilities, and purveyor of executive-level break-room management systems. Recruited executive management team, directed the company’s brand vision, communication, organizational structure, marketing, procurement, web/print media development, and sales. Identified and led acquisitions as a growth strategy, while developing distribution agreements with manufacturers and suppliers. Advertising • Branding • Corporate Communications • Contract Negotiation • Marketing • Business Process Improvement • Procurement • Supply Chain Show less