Kayla Lundy

Community Relations Coordinator at Virginia Arts Festival
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Contact Information
us****@****om
(386) 825-5501
Location
Norfolk, Virginia, United States, US

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Credentials

  • Venture Creation Program
    VCU da Vinci Center
    Feb, 2020
    - Oct, 2024
  • Experience Innovation
    IDEO
    Oct, 2019
    - Oct, 2024

Experience

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Community Relations Coordinator
      • May 2023 - Present

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Director of VCUarts ACCESS 2023 Fashion Event
      • Jan 2023 - May 2023

      For my last semester at VCU, I had the amazing pleasure to direct the 2023 VCUArts Fashion Show called ACCESS. ACCESS was not only about having access to seeing the clothes, but the freedom to explore what it takes to create clothes, produce a show, and create forward-thinking ideas, in which both design and merchandisers did greatly. As the Director, my responsibility is as follows: - Oversaw all committees (Promotion, Operations, & Model) - Organized visits to design classes to see garment progress - Lead the planning of Model Call, Dresser/Guide Workshop, Jury, Fittings - Was the liaison between the Event Production Class and the Design Students/Professors - Organized the Backstage and Front of House positions and responsibilities -Organized and conducted Dress Rehearsal -Managed all documents and communicated important information to design students and professors Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Fashion Director
      • Oct 2021 - May 2023

      In October 2021, I became a staff member and later promoted to be Fashion Director at Ink Magazine, a VCU student based publication. Ink Magazine is a publication where fashion, culture, music, opinions and everything in between intersects. As a Fashion Director at Ink, I oversee fashion pitch ideas, write articles for the website, and coordinate and approve fashion photoshoots and creative projects. Listed below are photoshoots I've worked on: -Creative Director & Producer | The Black Essence (On Website) (2022) -Creative Director & Producer | The Forces Around Us (In the LUCK Print Issue) (2023) - Creative Director & Producer | Still I Rise (Photos on Website, BTS video on Ink Magazine’s Instagram) -Assistant Stylist | DREAMPLAY: Exploring non-places with a partner (In the FREAKS Print Issue) (2022) - Production Assistant | WHAT THE FREAK!?! (In the FREAKS Print Issue) (2022) Show less

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • TFP Experiences Intern
      • Jan 2022 - Aug 2022

      Since January, I've been the Experience Intern for the TheFutureParty, a community media platform, producing micro-events that intersects culture, music, fashion, entertainment, tech, and wellness. As the Experiences Intern, my role includes but not limited to: - Creating Slide Decks for current and potential clients - Create Excel Sheets for scheduling, research databases, production, party and event grids - worked closely with the growth team to conduct extensive research to grow TFP discord community - Worked with the TFP Newsletter and Editorial Team to upload and backlog past published newsletters onto official website via WordPress - Worked closely w/ the TFP co-founders and Experience Team to research and email vendors and companies to provide/secure decorations, transportations, and venue space to successfully produce and execute events - Research potential partnerships, sponsorships, and colloborators through business development target for the company - Research well-known talent, artists to be book for events such as: Women in Web3 and Wachsman - Created workback timeline schedules - Presented my event project to the TFP Team, where I was ask to any produce an event for TFP, using the skills I've developed during the past 5 months The projects and events I've worked on: Women in Web3 Series, COACH x Coachella, Wachsman x TFP, Diageo, Binance x TFP Show less

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Assistant Co-Director for #PROCESS 2022 Fashion Event
      • Jan 2022 - May 2022

      On May 11, 2022, the VCU Fashion Department hosted a fashion event called #PROCESS 2022 at the VMFA for the first time in two years. The fashion event combined fashion merchandising and designer students work, having a fashion show and a walking exhibition for the public to see. As the Assistant Co-Director of the fashion event, I oversaw the Operations Committee, which entailed planning Front of House and Back of House operations and logistics. From January to May, the Advanced Event Class planned and successfully executed the fashion event. My role as Assistant Co-Director included but not limited to: - Creating excel spreadsheets for timelines, responsibilities, contact information, etc - Creating Slide Decks for the Director and Operations Committee - Created google forms for students to volunteer for the Fashion Event - Prep Volunteers, Ushers, and Dressers for Dress Rehearsal and Day Of Show - Secured Hair, Makeup, and Catering for Models and Staff - Prepare and Set up the Layout for backstage - Conducted Model Call, Jury, and Fittings - Casting models - Contacted Video Production company, photographers, movers, and venues - Created contracts for Dressers, Ushers, and Volunteers - Build schedules/timelines for Model Call, Jury, Fittings, Dress Rehearsal, and Day of Show - Backstage Management Show less

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Junior Associate
      • Apr 2021 - Aug 2021

      As a result of my hard work and amazing contribution to Virginia Arts Festival, I was promoted from Marketing Intern to Marketing Junior Associate at the arts organization. Although I continue to take on the same tasks after I was an intern, my new position consists of being Merchandise Coordinator for VAF. The responsibilities I take on is listed below:- Attended Norfolk Pride Fest to represent the art organization - Did administrative task- Created venue maps on excel - Attend performances where Artists would have merchandise (CD's, publications, etc) to sell.- I would sell and count merchandise pre and post show - Count and calculate the percentage and overall total of merch sells to give to VAF and Artists- Do Merchandise Form and Check request for Artists- For certain performance, I would be Marketing Lead, meaning answer questions from patrons, hand out VAF Season brochures- Coordniate emails and task to set up Merchandise - Sold Merchandise at several shows including Zakir Hussain, Manuel Barreuco, Catalyst Quartet, Jae Sinnet Trio, Kenny Washington with The John Toomey Trio, Olga Kern Trio, Virginia International Tattoo, Olga Kern and Friends, Williamsburg Live, and Abbie Gardner.- Worked as a Marketing Lead at the Jazz at Lincoln Center Orchestra Septet with Wynton Marsalis show at the Sandler Center.- Worked as a Patron Usher at the Bank Street Stage- Create calendar listings for the upcoming events for festival season Show less

    • Marketing Intern
      • Oct 2020 - Apr 2021

      During the COVID Pandemic, I had the pleasure to intern with the local arts organization, Virginia Arts Festival as a virtual Marketing Intern on the Marketing Team. Here are the tasks I completed during my internship:- Assisted in the creating the Holiday Online Shop included counting inventory, creating excel spreadsheets and promotion posts, and researching different designs for the Online Shop.- Created individual merchandise posts on social media to promote the online shop- Before and After the Christmas Holiday, to keep the patrons tuned and connected, VAF created a segment called Virtual Connections. For the segment, I researched recent content from artists that performed at VAF for patrons and followers to be engaged while in quarantine.- Contribute ideas and concepts - For Black History Month, I created a #BlackExcellence Highlight campaign to recognized local black history makers in the Arts, which reached and touched many people. As a result, the highlight posts became a monthly campaign until Festival Season started in April.- Help do social media engagement for VAF new outdoor venue, Bank Street Stage- Created e-blasts for our patrons- Assisted on different tasks in the office and for marketing campaigns Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Store Lead
      • Aug 2020 - Aug 2021

      The Store Lead is responsible for supporting the Store Leadership Team by completing cash-wrap operations, opening and closing procedures, and acting as Leader on Duty (LOD). The Store Lead will represent the brand, operate in a professional manner, engage customers, maintain store standards, and support teamwork and employee development. Here are the responsibilities as a Store Lead I do daily: - Foster a positive work environment and provides direct, objective feedback in a timely manner - Motivate and inspire the associates to build brand loyalty and create a positive store environment for both internal and external customers • Model, encourage, and demonstrate exceptional customer service behaviors while on the sales floor and maintain high standards throughout the store while ensuring the integrity of the brand • Represent the company in a professional and positive manner - Help do visuals such as windows, dress mannequins, change upper grids - Do daily reports regarding sales Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Dec 2018 - Aug 2020

      - Worked at Register - Did visuals and displays for store - Sold fragrances - Did shipment (censored clothes to put on floor) - Worked at Register - Did visuals and displays for store - Sold fragrances - Did shipment (censored clothes to put on floor)

Education

  • Virginia Commonwealth University School of the Arts
    Bachelor of Arts - BA, Fashion Merchandising
    2019 - 2023
  • Matthew Fontaine Maury High School
    High School Diploma
    2015 - 2019

Community

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