Experience

Gifty - Digital Shop Maker

• Nigeria
• Consumer Services
• 1 - 100 Employee

• Co-founder/VP Growth

  • May 2022 - Present

  Abuja, Federal Capital Territory, Nigeria - As Chief Executive Officer, I led the company to emerge as the 2023 Supernova Challenge Africa Fast Award Winner (GITEX Global, Dubai the Largest Tech and Startup Event in the World). We won a share of $200,000 startup funding. - Led the company to emerge as one of the top 22 startups at the Techmybiz Pitch-a-thon (Nigeria) organized by Digital Transformation Center Nigeria, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Co-funded by European Union, and implemented by… Show more - As Chief Executive Officer, I led the company to emerge as the 2023 Supernova Challenge Africa Fast Award Winner (GITEX Global, Dubai the Largest Tech and Startup Event in the World). We won a share of $200,000 startup funding. - Led the company to emerge as one of the top 22 startups at the Techmybiz Pitch-a-thon (Nigeria) organized by Digital Transformation Center Nigeria, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Co-funded by European Union, and implemented by GIZ Nigeria & ECOWAS, NITDA Nigeria, and Innovation Support Network (ISN) Hubs. - Led the company to emerge as one of the top 8 startups in Nigeria's second cohort of the iHatch startup incubation program, which was organized by the National Information Technology Development Agency (NITDA) and the Japan International Cooperation Agency (JICA), to win a share of $45,000 startup funding. - Leads the C-suite team to achieve product-market fit and implement customer retention strategies. - Leads teams across four departments to optimize important growth metrics using business analytics dashboards and channels for marketing communications. - Leads conversations with potential investors, strategic business partners, and a network of high net worth individuals. - Works with the operations team to create budgeting systems for tracking our operational expenses and minimize our burn rate.

• Sales And Marketing Specialist

  • Mar 2022 - May 2022

  Abuja, Federal Capital Territory, Nigeria - Led the marketing team as a sales specialist in conducting market research, increasing brand awareness, creating an ideal buyer persona, and generating leads that successfully converted into paying customers at a 50% conversion rate. - Designed an effective sales management system that resulted in a 50% increase in conversion rates. - Developed an AAARRR funnel to optimize the LTV/CAC ratio.



Project I2M

• Nigeria
• Research Services
• 1 - 100 Employee

• Innovator

  • Jun 2023 - Present

  Nigeria Project I2M is an initiative led by the Innovation and Technology Management office (ITMO), University of Lagos and funded by the UK government through Research and Innovation Systems for Africa (RISA) with a mission to provide end-to-end support, guidance and funding. I am participating as one of the selected innovators for the program.



African Product Marketing Pioneers

• Nigeria
• Marketing Services

• Graphics Designer (Volunteer)

  • Mar 2023 - Present

  Nigeria Volunteer as a graphics designer for the community.



Entryplan

• Nigeria
• Technology, Information and Internet
• 1 - 100 Employee

• Investor

  • Dec 2022 - Present

  Abuja, Federal Capital Territory, Nigeria



beehiiv

• United States
• Software Development
• 1 - 100 Employee

• Newsletter Creator

  • Feb 2023 - Present

  Running 'Entryplan for Startups', a weekly newsletter on startup marketing strategies with +60% open rate (vs. 23% in all industries) and subscribed by top Founders, Marketing Teams, VCs, and Angel Investors across Africa, America, Europe, and Asia. Read more here: https://entryplan.beehiiv.com/



Moneyoppo

• United States
• Financial Services

• Investor

  • Jan 2023 - Present

  Nigeria Moneyoppo allows students enjoy lower POS/Agency Banking transaction fees daily and free transactions on their birthdays. Find out more about Moneyoppo on Instagram @themoneyoppo.



Shecluded

• Nigeria
• Financial Services
• 1 - 100 Employee

• Program Facilitator, Route To Scale Accelerator Program

  • Jun 2023 - Jun 2023

  Nigeria - I had the opportunity to facilitate the "Growth Strategies and Mapping" session for Shecluded's Route to Scale Acceleration Program, which was organized in collaboration with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The session was attended by over 30 female business owners who were seeking to enhance their knowledge and skills on growth strategies. The Shecluded Route to Scale Program is a transformative opportunity for female entrepreneurs seeking to propel… Show more - I had the opportunity to facilitate the "Growth Strategies and Mapping" session for Shecluded's Route to Scale Acceleration Program, which was organized in collaboration with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The session was attended by over 30 female business owners who were seeking to enhance their knowledge and skills on growth strategies. The Shecluded Route to Scale Program is a transformative opportunity for female entrepreneurs seeking to propel their enterprises to new heights. Aligned with their mission to power prosperity for women, this program is specifically designed to equip business owners with the tools, access to debt and equity funding, knowledge, and support necessary to scale their businesses effectively. With a focus on empowering female entrepreneurs, the Shecluded Route to Scale Program provides a comprehensive platform for growth and success. Through a series of practical sessions, participants are expected to develop tailored growth strategies, enabling them to expand their businesses within Nigeria and beyond. Participants: - Nigerian business women - Businesses are 4 years and above - Their monthly recurring revenue is over N1 million Naira - They are ready to scale Objectives On Completion of the course, participants are expected to: - Understand the need for innovation as a growth driver for MSMEs - Map out potential growth routes for their respective MSMEs - Examine the various functional areas of their MSMEs and pinpoint growth possibilities - Create realistic growth plans for their MSMEs - Identify ways to finance growth - As the facilitator, I was responsible for leading the session, ensuring that participants were engaged and actively participating, and providing guidance and support throughout the session. The aim of the session was to equip the participants with practical tools and techniques for mapping out their growth strategies and identifying the key drivers of growth for their businesses. Show less



myStash

• Finland
• Environmental Services

• Graphics and Motion Graphics Designer

  • Jan 2022 - Mar 2022

  Lagos, Nigeria - Designed content to celebrate the company's achievement of 10,000 B2C users milestone. - Collaborated with the marketing, product, and engineering departments to create compelling design content that can capture the attention of potential users across various marketing channels. - Developed motion graphics content to keep our active audience engaged and convert them into hot leads. - Translated marketing content ideas into captivating visual designs in collaboration with the… Show more - Designed content to celebrate the company's achievement of 10,000 B2C users milestone. - Collaborated with the marketing, product, and engineering departments to create compelling design content that can capture the attention of potential users across various marketing channels. - Developed motion graphics content to keep our active audience engaged and convert them into hot leads. - Translated marketing content ideas into captivating visual designs in collaboration with the marketing department. - Created motion graphics design content that increased awareness for newly launched product features. Show less



AV Tribe

• Nigeria
• E-Learning Providers

• Business Advisor

  • May 2020 - Feb 2022

  Nigeria - As a Lead Tech Clarity Coach for Tech Talents and Startup Founders, I have coached over 3,000 young people on how to transition into the tech industry. My exclusive coaching sessions have helped some land international internship programs and secure full-time tech job roles. - I have advised 7 tech startup founders on best practices for product development, team building, business analysis, and marketing and sales strategies. - Additionally, I have trained over 450 small business owners… Show more - As a Lead Tech Clarity Coach for Tech Talents and Startup Founders, I have coached over 3,000 young people on how to transition into the tech industry. My exclusive coaching sessions have helped some land international internship programs and secure full-time tech job roles. - I have advised 7 tech startup founders on best practices for product development, team building, business analysis, and marketing and sales strategies. - Additionally, I have trained over 450 small business owners on how to adopt digital tools to drive customer retention and increase sales. Show less



Eni Stores Limited

• Brand Strategist

  • Jun 2020 - Aug 2020

  Uyo, Akwa Ibom, Nigeria - Developed the brand strategy for launching the ecommerce website - Led the team through a brand strategy session to develop customer acquisition strategies - Recommended workable strategies for implementing effective marketing activities



One Kiosk Africa

• United States
• Retail
• 1 - 100 Employee

• Motion Graphics Designer

  • Jul 2019 - Jul 2019

  Wilmington, Delaware, United States - Worked with the marketing team to create and optimize marketing scripts for video advertisements across different marketing channels. - Created compelling motion graphics design content that increased the brand awareness during their Marketplace Product Launch phase.