Theano Karavangelas
Search Engine Optimization Specialist at Purplegator- Claim this Profile
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Spanish Professional working proficiency
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German Limited working proficiency
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Greek Native or bilingual proficiency
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English -
Topline Score
Bio
Credentials
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WordPress: SEO
LinkedInMar, 2022- Nov, 2024 -
Google Ads (AdWords) Essential Training (2019)
LinkedInJan, 2021- Nov, 2024 -
Project Management Foundations: Requirements
LinkedInOct, 2020- Nov, 2024 -
SEO for Social Media
LinkedInOct, 2020- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInOct, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2020- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2020- Nov, 2024 -
Social Media Marketing Certification Course
HubSpotSep, 2020- Nov, 2024 -
Keyword Research Exam
SemrushMar, 2021- Nov, 2024 -
Link Building Test
SemrushMar, 2021- Nov, 2024 -
Mobile SEO Exam
SemrushMar, 2021- Nov, 2024 -
SEO Fundamentals Exam
SemrushMar, 2021- Nov, 2024
Experience
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Purplegator, Marketing Agency & Consultants
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United States
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Specialist
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Dec 2020 - Present
-Perform regular keyword research campaigns to discover and expand opportunities for better search rankings.-Write and optimize website copy and landing pages based on input from clients, keyword opportunities and other best practices.-Execute competitive research and strategize effective growth recommendations for clients-Conduct site audits weekly and advise on sitewide errors and warnings to improve crawlability, site health and search performance.-Execute blog optimization and implement sitewide metadata for rankings improvement and better click-through rate.-Successfully write and optimize blog posts for clients and pitch guest posts.-Efficiently communicate SEO objectives with marketing and copywriting team to align goals-Develop and implement monthly link building strategy.-Work with SEO and development team to execute technical SEO strategies and ensure website code and other important updates are properly implemented.-Monitor daily performance metrics and communicate to team members and clients to identify areas of improvement.-Create comprehensive SEO reports detailing strategy, completed tasks, and areas of improvement, and conduct monthly SEO meetings with clients to discuss and advise on key insights.
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Slice Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Intern
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May 2020 - Dec 2020
-Developed strategic social media posting plans for clients and scheduled them weekly and bi-weekly through Sprout Social. -Researched clients’ competitors, industries, trends, influencers, and media targets to identify opportunities.-Assisted in developing client profiles and pages on social media platforms.-Wrote monthly blogs for the agency's website and for a client specializing in the telecommunications industry (GMP Tools).-Assisted in creating paid advertising posts, including a series of creative awareness campaigns for a client with a distinguished product in the specialty healthcare industry (Clarion Brands).-Assisted in creating value reports for clients and participated in explaining results and taking thorough notes for future references and campaign optimization initiatives.
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General Manager
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Jun 2012 - May 2020
Managed social media outlets (Facebook and Instagram) and created various forms of content to showcase the restaurant's offerings and culture. Frequently evaluated audience insights and engagement and optimized marketing efforts to drive sales.Ensured that customers had positive experiences by purchasing high-quality products.Demonstrated reliable leadership by recruiting and training the staff, and assigning responsibilities.Developed creative promotion campaigns, projects, and discount offers. Developed menu from scratch and determined pricing for each item.Executed financial transactions including deposits, checks, estimating sales, and calculating overall performance.
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Video Editor
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Mar 2017 - May 2017
Worked as an assistant during the filming and editing process. Brainstormed story ideas, focusing on sociocultural elements and factual experiences.Designed social media graphics and promotional materials. Worked as an assistant during the filming and editing process. Brainstormed story ideas, focusing on sociocultural elements and factual experiences.Designed social media graphics and promotional materials.
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Thessaloniki International Film Festival
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Greece
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Non-profit Organization Management
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1 - 100 Employee
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Volunteer
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Nov 2016 - Dec 2016
Responsible for decorating the venue and adjusting sound, lights, and video settings. Planned events throughout the day.Created content for social media outlets for promotional, informational and educational purposes.Provided assistance to staff and guests. Responsible for decorating the venue and adjusting sound, lights, and video settings. Planned events throughout the day.Created content for social media outlets for promotional, informational and educational purposes.Provided assistance to staff and guests.
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Education
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2019 - 2021
Drexel University's Westphal College of Media Arts & Design
Master's degree, Television and Media Management -
2013 - 2018
Aristotle University of Thessaloniki (AUTH)
Bachelor's degree, Journalism and Mass Media Communications
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