AGM - Ecommerce Business Head

• Jun 2023 - Present

E-commerce Strategy Head

• Jul 2021 - Jun 2023

• Make Strategy & make annual budget for Sales, Marketing and Operations • Prepare & Execute QOP for all Digital Channels – Company site www.bigflex.in along with Third Party Platforms -Amazon, Flipkart, Healthkart etc. • Reconciliation of Payments, Returns & Inventory on regular basis • Analyse Customer Purchase behavior, create segments and design loyalty program to improve the sale and retention. • Track and improve KPIs like Return ratio, Delivery TAT, SKU wise shelf life… Show more • Make Strategy & make annual budget for Sales, Marketing and Operations • Prepare & Execute QOP for all Digital Channels – Company site www.bigflex.in along with Third Party Platforms -Amazon, Flipkart, Healthkart etc. • Reconciliation of Payments, Returns & Inventory on regular basis • Analyse Customer Purchase behavior, create segments and design loyalty program to improve the sale and retention. • Track and improve KPIs like Return ratio, Delivery TAT, SKU wise shelf life, Top/Critical SKUs (80% of sale) management. Ensure Days of Stock doesn’t go beyond 3 months and has sufficient Shelf Life by delivering Forecast accuracy. • Make SOPs and ensure everyone complies to the same. • Regular MIS like Product & Channel wise PnL, Campaign Performance Report, Order Tracking Report, Inventory Shelf Life, Customer Grievance etc Show less • Make Strategy & make annual budget for Sales, Marketing and Operations • Prepare & Execute QOP for all Digital Channels – Company site www.bigflex.in along with Third Party Platforms -Amazon, Flipkart, Healthkart etc. • Reconciliation of Payments, Returns & Inventory on regular basis • Analyse Customer Purchase behavior, create segments and design loyalty program to improve the sale and retention. • Track and improve KPIs like Return ratio, Delivery TAT, SKU wise shelf life… Show more • Make Strategy & make annual budget for Sales, Marketing and Operations • Prepare & Execute QOP for all Digital Channels – Company site www.bigflex.in along with Third Party Platforms -Amazon, Flipkart, Healthkart etc. • Reconciliation of Payments, Returns & Inventory on regular basis • Analyse Customer Purchase behavior, create segments and design loyalty program to improve the sale and retention. • Track and improve KPIs like Return ratio, Delivery TAT, SKU wise shelf life, Top/Critical SKUs (80% of sale) management. Ensure Days of Stock doesn’t go beyond 3 months and has sufficient Shelf Life by delivering Forecast accuracy. • Make SOPs and ensure everyone complies to the same. • Regular MIS like Product & Channel wise PnL, Campaign Performance Report, Order Tracking Report, Inventory Shelf Life, Customer Grievance etc Show less

UnR Head - Senior Manager

• Nov 2020 - Jul 2021

• Design and rollout the customer loyalty program to increase the retention and revenue. • Promotion strategy traditional and digital to increase brand/product awareness and customer base. • Rollout different programs to increase the registrations in loyalty program. • Prepare business forecast and plan budget accordingly. Scheduling expenditures, analyzing variances, initiating corrective actions and deliver appropriate ROI. • Rollout products & offers in the market with proper… Show more • Design and rollout the customer loyalty program to increase the retention and revenue. • Promotion strategy traditional and digital to increase brand/product awareness and customer base. • Rollout different programs to increase the registrations in loyalty program. • Prepare business forecast and plan budget accordingly. Scheduling expenditures, analyzing variances, initiating corrective actions and deliver appropriate ROI. • Rollout products & offers in the market with proper communication and SOPs in place, give training to sales team & track the same through different MIS parameters. • Deal with different stakeholders to ensure the processes are smoothly running without operational issues, like technical or commercial issues etc. Show less • Design and rollout the customer loyalty program to increase the retention and revenue. • Promotion strategy traditional and digital to increase brand/product awareness and customer base. • Rollout different programs to increase the registrations in loyalty program. • Prepare business forecast and plan budget accordingly. Scheduling expenditures, analyzing variances, initiating corrective actions and deliver appropriate ROI. • Rollout products & offers in the market with proper… Show more • Design and rollout the customer loyalty program to increase the retention and revenue. • Promotion strategy traditional and digital to increase brand/product awareness and customer base. • Rollout different programs to increase the registrations in loyalty program. • Prepare business forecast and plan budget accordingly. Scheduling expenditures, analyzing variances, initiating corrective actions and deliver appropriate ROI. • Rollout products & offers in the market with proper communication and SOPs in place, give training to sales team & track the same through different MIS parameters. • Deal with different stakeholders to ensure the processes are smoothly running without operational issues, like technical or commercial issues etc. Show less

UnR analyst- Marketing - Insurance, FD & Loyalty

• Nov 2016 - Nov 2020

Marketing UnR– FD & Insurance • Deliver Marketing KPIs of customer acquisition, usage, and retention for the programs. • Design and execute Acquisition and GTM strategy for different products and services. • Handle integration of business analytics with apps & portals along with marketing automation through digital tools like Mo-Engage, Google Analytics, inhouse marketing, and Call Centre. • Use all the in-house channels for promotions, like All company websites, Future Pay App… Show more Marketing UnR– FD & Insurance • Deliver Marketing KPIs of customer acquisition, usage, and retention for the programs. • Design and execute Acquisition and GTM strategy for different products and services. • Handle integration of business analytics with apps & portals along with marketing automation through digital tools like Mo-Engage, Google Analytics, inhouse marketing, and Call Centre. • Use all the in-house channels for promotions, like All company websites, Future Pay App, call center team, Store branding, Store team etc. • Additional responsibility for engaging existing customers for retention and increase revenue through renewals, cross-sell and up-sell. • Preparing budget forecast to achieve business objectives. Scheduling expenditures, analyzing variances, initiating corrective actions, and deliver appropriate ROI. Marketing UnR- Loyalty & UnR in T24 • Revenue Planning: Ensure Revenue from all sources online or offline & track recharges trend product-wise, geography-wise, source-wise. • Design Acquisition strategy: Acquire new customers by offering various loyalty discounts like free talk time on shopping, instant discount on shopping, cashback, etc. • Design loyalty program: Engage T24 customers for shopping with various segmented shopping offers (Segmentation like ARPU, Geography or AON based) • GTM planning and execution: Rollout products & offers in market with proper communication and SOPs in place, track the same through different MIS parameters Show less Marketing UnR– FD & Insurance • Deliver Marketing KPIs of customer acquisition, usage, and retention for the programs. • Design and execute Acquisition and GTM strategy for different products and services. • Handle integration of business analytics with apps & portals along with marketing automation through digital tools like Mo-Engage, Google Analytics, inhouse marketing, and Call Centre. • Use all the in-house channels for promotions, like All company websites, Future Pay App… Show more Marketing UnR– FD & Insurance • Deliver Marketing KPIs of customer acquisition, usage, and retention for the programs. • Design and execute Acquisition and GTM strategy for different products and services. • Handle integration of business analytics with apps & portals along with marketing automation through digital tools like Mo-Engage, Google Analytics, inhouse marketing, and Call Centre. • Use all the in-house channels for promotions, like All company websites, Future Pay App, call center team, Store branding, Store team etc. • Additional responsibility for engaging existing customers for retention and increase revenue through renewals, cross-sell and up-sell. • Preparing budget forecast to achieve business objectives. Scheduling expenditures, analyzing variances, initiating corrective actions, and deliver appropriate ROI. Marketing UnR- Loyalty & UnR in T24 • Revenue Planning: Ensure Revenue from all sources online or offline & track recharges trend product-wise, geography-wise, source-wise. • Design Acquisition strategy: Acquire new customers by offering various loyalty discounts like free talk time on shopping, instant discount on shopping, cashback, etc. • Design loyalty program: Engage T24 customers for shopping with various segmented shopping offers (Segmentation like ARPU, Geography or AON based) • GTM planning and execution: Rollout products & offers in market with proper communication and SOPs in place, track the same through different MIS parameters Show less

UnR Analyst - Prepaid Marketing

• Oct 2015 - Nov 2016

• Source Acquisition: Ensure Acquisition from all geographies and timely activation. • Quality Gross adds: Drive 0 to 120 days quality, identify outliers- Retailer/Distributor/ Product/Market & take corrective actions. • LUT/ Low performing Tehsils: Drive Segmented products, Follow for distribution, support with on • ground activities & RnR • Project - Data Acquisition: Drive Data KPIs (FR, SR, UU, HSPA), RnR (Dabangg), pack retention & handholding, T0, T1 & T2 Data UU • Number… Show more • Source Acquisition: Ensure Acquisition from all geographies and timely activation. • Quality Gross adds: Drive 0 to 120 days quality, identify outliers- Retailer/Distributor/ Product/Market & take corrective actions. • LUT/ Low performing Tehsils: Drive Segmented products, Follow for distribution, support with on • ground activities & RnR • Project - Data Acquisition: Drive Data KPIs (FR, SR, UU, HSPA), RnR (Dabangg), pack retention & handholding, T0, T1 & T2 Data UU • Number Management: Manage number crisis by sourcing Numbers, Manage Days of Stock, Drive MNP/CYN, and VLR tracking for new series. • Handholding: Drive revenue from new customers for 120 days without provoking rotational churn & maintain quality with customer engagement Show less • Source Acquisition: Ensure Acquisition from all geographies and timely activation. • Quality Gross adds: Drive 0 to 120 days quality, identify outliers- Retailer/Distributor/ Product/Market & take corrective actions. • LUT/ Low performing Tehsils: Drive Segmented products, Follow for distribution, support with on • ground activities & RnR • Project - Data Acquisition: Drive Data KPIs (FR, SR, UU, HSPA), RnR (Dabangg), pack retention & handholding, T0, T1 & T2 Data UU • Number… Show more • Source Acquisition: Ensure Acquisition from all geographies and timely activation. • Quality Gross adds: Drive 0 to 120 days quality, identify outliers- Retailer/Distributor/ Product/Market & take corrective actions. • LUT/ Low performing Tehsils: Drive Segmented products, Follow for distribution, support with on • ground activities & RnR • Project - Data Acquisition: Drive Data KPIs (FR, SR, UU, HSPA), RnR (Dabangg), pack retention & handholding, T0, T1 & T2 Data UU • Number Management: Manage number crisis by sourcing Numbers, Manage Days of Stock, Drive MNP/CYN, and VLR tracking for new series. • Handholding: Drive revenue from new customers for 120 days without provoking rotational churn & maintain quality with customer engagement Show less

Prepaid Acquisition Manager

• Apr 2013 - Oct 2015

Marketing - Prepaid Acquisition • Competition Benchmarking: In terms of Gross add Share, Product portfolio, CMS/RMS, etc. • Acquisition (Baby care): Handhold new customer various offers & customer services • Quality Gross Add: Ensure quality of acquisition in terms of retention, ARPU, rotational churn. • Procurement: Keep track of demand & supply for SIMs, & paper coupons • Product Pricing: Estimate the pricing considering ROI, Cannibalization & Competition. Revenue… Show more Marketing - Prepaid Acquisition • Competition Benchmarking: In terms of Gross add Share, Product portfolio, CMS/RMS, etc. • Acquisition (Baby care): Handhold new customer various offers & customer services • Quality Gross Add: Ensure quality of acquisition in terms of retention, ARPU, rotational churn. • Procurement: Keep track of demand & supply for SIMs, & paper coupons • Product Pricing: Estimate the pricing considering ROI, Cannibalization & Competition. Revenue Assurance • Analyzing the sources of revenue or leakage in prepaid business & identify opportunity loss. • Reconciliation: MSC & IN CDRs & duration, HLR & IN profile of subscriber, E-topup & IN • Analyzing & Monitoring dashboards: IN decrement, MSC & IN CDRs trending, IN gross rate • Validations: Credit adjustment waivers, Vendor’s invoice settlement, Segment criteria for segmented offers, forfeiture account, grace period, ZMU base for churn, Paper voucher status movement, Retailer balance movement, Balance transfer Show less Marketing - Prepaid Acquisition • Competition Benchmarking: In terms of Gross add Share, Product portfolio, CMS/RMS, etc. • Acquisition (Baby care): Handhold new customer various offers & customer services • Quality Gross Add: Ensure quality of acquisition in terms of retention, ARPU, rotational churn. • Procurement: Keep track of demand & supply for SIMs, & paper coupons • Product Pricing: Estimate the pricing considering ROI, Cannibalization & Competition. Revenue… Show more Marketing - Prepaid Acquisition • Competition Benchmarking: In terms of Gross add Share, Product portfolio, CMS/RMS, etc. • Acquisition (Baby care): Handhold new customer various offers & customer services • Quality Gross Add: Ensure quality of acquisition in terms of retention, ARPU, rotational churn. • Procurement: Keep track of demand & supply for SIMs, & paper coupons • Product Pricing: Estimate the pricing considering ROI, Cannibalization & Competition. Revenue Assurance • Analyzing the sources of revenue or leakage in prepaid business & identify opportunity loss. • Reconciliation: MSC & IN CDRs & duration, HLR & IN profile of subscriber, E-topup & IN • Analyzing & Monitoring dashboards: IN decrement, MSC & IN CDRs trending, IN gross rate • Validations: Credit adjustment waivers, Vendor’s invoice settlement, Segment criteria for segmented offers, forfeiture account, grace period, ZMU base for churn, Paper voucher status movement, Retailer balance movement, Balance transfer Show less