Marketing Team Member

• May 2023 - Present

Product Marketing Leader

• Jan 2023 - Present

• Conducted primary research to find growth opportunities for a Marketing Fundamental Workshop. Strategically planned and created content for the workshop, attracting 300+ signups, which helped increase the sales conversion rate. • Collaborated with a key partner to negotiate through a market opportunity, resulting in a product relaunch. Conducted primary and secondary research on customers’ needs from different channels to develop a strategic marketing plan. Crafted all creative content and wrote Facebook ads for the campaign; cooperated with Sales and Media Performance Department to increase recruitment two-fold: from 10 to 20 students. Show less

Project Manager

• Sep 2020 - Sep 2022

• Organized 1 charity music show in 2022 - attended by 300 people. Raised $3500 from sponsors and ticket sales. Managed the work of 15 people in the MarCom department to ensure quality and timely products. Arranged weekly operation update meetings to keep team members informed and motivated. • Initiated 1 IMC campaign for one month and drove 300+ sign-ups by analyzing data and trends from 2 channels; incorporated through-the-line marketing to increase awareness and talkability for the concert both online and offline. • Created 2 brand guidelines for visual design and content for each year, which helped the brand image stand out among various competitors. • Planned and executed 3 marketing campaigns to promote the club on social media, reaching ~5000 people organically on Facebook per post. Show less

Project Manager

• Dec 2020 - Apr 2021

• Managed an organization of 33 members. Oversaw the work of 3 departments. Organized weekly meetings to keep team members on track and ignited. • Despite COVID, led the project to build a Braille library worth $3000 and provided facilities for visually impaired children in Haiphong by selling merchandise through online and offline channels, which sold out in 5 days. • Negotiated with 2 local news outlets to write articles for the project. Appeared on local news television (Báo Hải Phòng, THP) to spread awareness about the project.• Managed an organization of 33 members. Oversaw the work of 3 departments. Organized weekly meetings to keep team members on track and ignited. • Despite COVID, led the project to build a Braille library worth $3000 and provided facilities for visually impaired children in Haiphong by selling merchandise through online and offline channels, which sold out in 5 days. • Negotiated with 2 local news outlets to write articles for the project. Appeared on local news television (Báo Hải Phòng, THP) to spread awareness about the project. Show less