Experience

Mighty Swell Spiked Seltzer

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales Director - US South

  • Sep 2021 - Present

• Regional Sales Manager (TX/AR/OK/LA)

  • Jan 2021 - Sep 2021

• Regional Sales Manager (TX/AR/MS/AL)

  • Nov 2019 - Jan 2021

• Sr Area Sales Manager (TX)

  • Apr 2019 - Nov 2019

• Area Sales Manager

  • Apr 2018 - Apr 2019

  • Manage brand communication and sales activity for three wholesalers in the San Antonio (Silver Eagle Distributing), New Braunfels (Tri-City Distributing), and Austin (Brown Distributing) territories: Forecasting, Inventory Management, Pricing, Budgets, Incentives • Develop and maintain productive relationships with wholesaler management, field sales, KAMs, and retailers to ensure all sales opportunities/goals are met• Obtain new PODs, gain displays, analyze trends and competition at retail with primary focus in the off-premise channel: HEB, Whole Foods, Wal-Mart, Spec’s, Total Wine, C-Stores• Hire, train, and manage a team of in-house brand ambassadors that help propel brand awareness through event activations and in-store samplings • Manage and develop a Retail Sales Representative for the Austin market Show less



Walker Advertising, Inc

• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • May 2014 - Present

  • Work with companies/brands to establish marketing strategies that engage customers and improve business opportunities, both through retaining existing clients and attracting new business • Present branding strategies through promotional products and social marketing that communicate a mission, a product, a culture • Build social media presence through apps such as Instagram and Snapchat: One of the first voices on these platforms within the promotional product industry • Source products/projects with an analytical approach to optimize price, quality, availability, and reliability • Create logos and design concepts with graphic software, Corel Draw 4X Show less



Pabst Brewing Company

• United States
• Food & Beverages
• 200 - 300 Employee

• Retail Sales & Field Marketing

  • Nov 2011 - May 2014

  • Efficiently manage a 1.3 million case, multi-brand portfolio, for San Antonio and surrounding areas • Work closely with wholesaler management (GLI Distributing) to ensure sales and marketing goals • Establish and communicate promotional programs (seasonal) with marketing/sales teams at both supplier and wholesaler levels • Digitally manage online social interaction between brand and consumer via Facebook and Twitter • Work closely with on-premise and off-premise accounts to maximize brand visibility and sales potential Show less



The Gambrinus Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Retail Account Manager

  • Aug 2008 - Nov 2011

  • Effectively manage 1.1 million case equivalents in the San Antonio and Austin area (Primarily Spoetzl Brewing aka Shiner Beers) • Successfully launch new brands/packages in respected markets • Work closely with three wholesalers (GLI Distributing, Capitol Beverage, Brown Distributing) to ensure all sales/marketing opportunities are met • Forecast, analyze trends, and set sales goals for three different breweries/distributors: Shiner Beer, Bridgeport, and Trumer Pils • On-premise/Off-premise account calls/relationship management (including some chain) • Work closely with marketing department and advertising agency to plan and execute marketing goals (i.e. Billboard placements, event sponsorships, retail promotional campaigns) • Sales presentations/Staff Education/Beer Dinners Show less