Experience

Mother Pearl

• Hong Kong
• Food and Beverage Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Oct 2022 - Present

  Hong Kong SAR •Oversee Content, Digital, Retail Marketing and Brand Partnerships •Work with a team of 3-4 and develop marketing campaigns, growth strategies, sales-driven performance, new product development etc. •Partner with operation team in opening 5 retails shops in 1.5 years •Lead content direction, design and creative productions •Partner with internal/external parties on PR activations and events •Digital channels management, content optimization for an omni-channel… Show more •Oversee Content, Digital, Retail Marketing and Brand Partnerships •Work with a team of 3-4 and develop marketing campaigns, growth strategies, sales-driven performance, new product development etc. •Partner with operation team in opening 5 retails shops in 1.5 years •Lead content direction, design and creative productions •Partner with internal/external parties on PR activations and events •Digital channels management, content optimization for an omni-channel experience •Loyalty programme development and CRM funnel management Show less



JMJ Productions

• Construction

• Founder

  • Dec 2019 - Present

  Hong Kong •Branding Strategies •Digital Marketing & Loyalty Programme Management •Content Creation •Multimedia Design



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing Campaign Specialist - New Verticals

  • Jul 2020 - Sep 2021

  Hong Kong SAR Dedicated to the Grocery Verticals - foodpanda mall & pandamart •Marcomms Management •Integrated Marketing Solutions •Marketing Creatives •Virtual Brands Launch -Mid-Autumn Festival - 2020 -Fresh Produce Campaign - 2021 -Grocery Anniversary - 2021 -UEFA EURO Campaign - 2021 -10MINS 兩個字，乜都送到 Campaign - 2021 -pandamart快閃車 - 2021



The Coffee Academics

• Hong Kong
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing, Content Creator, Retail

  • Jun 2018 - Nov 2019

  Hong Kong •Managed Digital, ATL, BTL, Website and Content •Loyalty program management •Events (PR, Coffee Workshops) •CSR programme •Partnership projects on coffee beans solutions



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Interaction Executive

  • Mar 2017 - Mar 2018

  Hong Kong Key Accounts: Luxury, Banking, Hospitality sector •SEO, SEM, Social Media, Display Marketing •Monitored and optimised digital campaign performance •Client pitching and cross-team collaborations •Worked with various digital teams to ensure highest level of cohesion



Hong Kong Trade Development Council

• Hong Kong
• International Trade and Development
• 700 & Above Employee

• Project Executive

  • Aug 2016 - Jan 2017

  Hong Kong Project: Asian Licensing Conference 2017 • Assisted in global expert speakers recruitment • Arranged conference materials and speaker itinerary • Coordinated on-site operations and logistics management



City, University of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Table Tennis Team Captain

  • Sep 2013 - May 2016

  • Member recruitment • Planned and organised regular training sessions • Hosted seasonal social events (Pongathon) • Led the team for BUCs league competition



Pongathon

• United Kingdom
• Events Services
• 1 - 100 Employee

• Volunteer

  • Sep 2014 - Jan 2015

  City University London



Capital & Risk Management Ltd.

• United Kingdom
• Facilities Services

• Business Development Manager

  • Jul 2013 - Sep 2013

  Hong Kong •Commercial building acquisition and re-development •Analysed client portfolio for property and immigration service •Conducted property site visits and content creation