Thatiany Carranza
Digital Marketing Specialist at Ironside- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Portuguese Native or bilingual proficiency
-
French Limited working proficiency
-
Spanish Native or bilingual proficiency
-
Haitian Creole Elementary proficiency
Topline Score
Bio
Credentials
-
Simpli-fi Certification
Simpli.fiJul, 2023- Oct, 2024 -
Product Photography, Styling And Photographing Lip Colour Swatches
SkillshareJun, 2021- Oct, 2024 -
Product Photography: Style and Edit for Stronger Images
SkillshareJun, 2021- Oct, 2024 -
Product packaging & Labels Design
UdemyMay, 2021- Oct, 2024 -
Adobe Photoshop CC 2015
PixelsFeb, 2020- Oct, 2024 -
Art Director, Graphic Designer
PixelsNov, 2018- Oct, 2024 -
Advanced Hand Lettering
Faber-Castell Brasil -
Animation Basics
Faber-Castell Brasil -
Character Development
Faber-Castell Brasil -
Creative Drawing
Faber-Castell Brasil -
Creative Product Photography
Domestika -
Digital Drawing
Faber-Castell Brasil -
Shapes and Drawing
Faber-Castell Brasil -
Viral Marketing and How to Craft Contagious Content
Wharton Online
Experience
-
Ironside
-
Australia
-
Construction
-
1 - 100 Employee
-
Digital Marketing Specialist
-
Jul 2023 - Present
- Developed tailored digital marketing strategies for clients from various segments. - Led Social Media Marketing department, successfully managing 16+ social media accounts (Strategy/ Copy and Content Creation). - Serviced more than 10 clients with online advertising - Worked closely with graphics and video team creating Reels and graphics. - Monitored and Optimized over 12 accounts and over 50 campaigns simultaneously ( programmatics and social media ads). - Drove strategy and execuction for organic content outperforming engagement goals by 37% - Conducted market and competitor analysis to create a demand segment based on the need of 1000+ within one month at the job - Identified opportunities to improvement via analysis of 10+ KPIs related to lead generation. Show less
-
-
-
Michael Todd Beauty
-
United States
-
Retail
-
1 - 100 Employee
-
Graphic Designer & Ads Creative
-
Oct 2021 - Sep 2022
*Developed strategies to target consumers and deliver the best material that increases sales. *Created high-conversion ads and created a marketing strategy utilizing UGC content, which resulted in new hires for custom service needing a new e-commerce platform to perform better due to the rapid increase in sales. *Created creative strategy content for Tiktok and Pinterest with around 85% sales conversion rate and thousands of new followers. Created diverse graphics that increased Brand awareness and recognition. *Benchmarked all competing cosmetics tools within North America and global industry leaders. *Attending weekly brainstorming meetings with the communications team to align and innovative practices. Show less
-
-
-
Spa Sciences
-
United States
-
Cosmetics
-
1 - 100 Employee
-
Multimedia Designer & Ads Creative
-
Oct 2021 - May 2022
* Successfully created high-performance creative ads (text, video, and motion graphics) to drive sales and brand awareness. * Creating Marketing strategies and delivery of ads using UGC content assets for all social media platforms ( TikTok ads, Facebook ads, Pinterest, and Instagram), making them seamless organic generated content. * Creation of a content calendar of educational materials to promote the brand, educate about products, and increase traffic on the website and social platforms. * Demonstrate keen attention to detail working with dual brands and its specifics brand designs and public. * Demonstrate fantastic ability to collaborate with other graphic designers, photographers, videographers, and retailers representatives and deliver high-quality jobs within tight deadlines. * Delivered hundred of graphics for online and offline needs, such as packaging, banners, and retail displays, following each retailer's specifications. * Publication of PDQ graphics for big retailers ( Walmart, Target, Macy's, Walgreens, CVS, Bath Bed & Beyond, Sam's Club) * Ads featured in ALLURE magazine. * Creation of creative strategy content for Tiktok and Pinterest * Video editing and photo editing for website's brand's and big retailers' websites. Show less
-
-
-
Radical Cosmetics || Contract Manufacturing + Private Label Division (USA-Based)
-
United States
-
Cosmetics
-
1 - 100 Employee
-
Senior Graphic Designer
-
Mar 2021 - Jul 2021
* Created marketing material and presentation design to improve communication and understanding of stages in Manufacturing Production. * Developed visual concepts intended to captivate and generate new clients. * Video capturing, video editing, and voice-over for institutional materials. * Monthly Calendar creation of Content featuring videos, graphics, and Educational Content. * Partnering with Marketing Chief Office to brainstorm materials for lead generation that resulted in more clients: 46% Private Label and 37% White Label. * Mastering and learning specific Macro Photography for Product Swatches (Lipsticks, lipgloss, eyeshadows, and foundations). * Product photography for e-commerce. * Graphics creation for e-commerce, online, and offline materials. * * Development of Marketing Strategies as Implementation of an Ebook ( Beauty Basics Business) for lead generation and conversions with high satisfaction results. * Project Management and Development of Primary and secondary packaging design for products, demonstrating a spectacular relationship building with suppliers in China and other countries. * Analyzed market trends and competitors to develop successful social media strategies and Content, resulting in an increasing number of clients and followers. * Development and Implementation of a Private Label Catalogue responsible for Product Photography, layout, graphics, and printing. The catalog was a game changer in increasing Private Label sales efficiency. Show less
-
-
-
-
Coordinator of Immigrant Aid Program
-
Mar 2020 - May 2020
* Managed and updated the foundation’s website, improving storytelling, photos, and usability. * Creation of online and offline graphics * Successfully maintained a partnership with media and influencers with accordingly discourse. * Strategize and creation of marketing campaigns dedicated to Entity Awareness. * Covered donation events with photography, videos, and live for social platforms. * Managed and Implemented an e-commerce store to increase capital by selling donated goods. * Analyzed market trends and competitors to develop successful social media strategies and creative content. * Worked as a PR Agent to answer and share information with media outlets. Show less
-
-
-
28 Digital
-
Australia
-
Design
-
1 - 100 Employee
-
Co-Owner
-
Jul 2017 - Dec 2019
• Created visual identity and logos for clients to support clients' brand development. • Organized and executed promotional events to increase brand awareness and market clients' businesses. • Performed video capture and editing to create promotional material for beauty brands, make-up artists, and hairdressers' clients. • Created visual identity and logos for clients to support clients' brand development. • Organized and executed promotional events to increase brand awareness and market clients' businesses. • Performed video capture and editing to create promotional material for beauty brands, make-up artists, and hairdressers' clients.
-
-
-
Agência i9
-
Brazil
-
Technology, Information and Internet
-
1 - 100 Employee
-
Digital Marketing Manager
-
Jan 2018 - Oct 2019
• Promoted clients’ events and brands by creating content and content calendars for their social media networks. • Created photographic content of products and food to post on clients’ social media networks. • Monitored social media networks, analyzed key performance indicators (KPIs), and prepared reports to keep clients updated on campaign performance. • Provided excellent customer service, constantly communicating with clients to identify and meet their needs. • Promoted clients’ events and brands by creating content and content calendars for their social media networks. • Created photographic content of products and food to post on clients’ social media networks. • Monitored social media networks, analyzed key performance indicators (KPIs), and prepared reports to keep clients updated on campaign performance. • Provided excellent customer service, constantly communicating with clients to identify and meet their needs.
-
-
-
Grupo Rio da Prata
-
Brazil
-
Leisure, Travel & Tourism
-
Social Media Coordinator
-
Jun 2017 - Oct 2017
* Created engaging content for social media platforms of International known touristic attractions such as Lagoa Misteriosa Snorkeling and Diving, Rio da Prata Snorkeling and Diving, and Mimosa Farm Waterfalls, including Social Networks, TripAdvisor, company’s blog, and company’s website. * Created video strategies to increase brand awareness e educate the audience. * Monitored performance and detailed monthly reports to the CEO. * Photograph coverage of auctions * Assistance with Press during auctions. * Engaged daily with customers and social media audiences, answering customer questions and concerns and educating them about safety and good practices. * Analyzed market trends and competitors to develop successful social media strategies and creative content resulting in an impressive increase in followers and visits. Show less
-
-
-
-
Art Director & Digital Marketing Assistant
-
Mar 2017 - Jul 2017
* Briefing clients on its graphics and marketing needs * Successfully dealt with Private Sector and Public Sector Clients from various segments. * Created successful Marketing Campaigns * Helped plan events to boost clients' visibility and engagement * Created multiples online and outdoor materials * Create calendars of content for various clients' Social Networks. * Briefing clients on its graphics and marketing needs * Successfully dealt with Private Sector and Public Sector Clients from various segments. * Created successful Marketing Campaigns * Helped plan events to boost clients' visibility and engagement * Created multiples online and outdoor materials * Create calendars of content for various clients' Social Networks.
-
-
-
MV Advertising Agency
-
Advertising Services
-
Art Director
-
Jan 2017 - Mar 2017
* Briefing clients on its graphics and marketing needs * Successfully dealt with Private Sector Clients from various segments. * Created successful Digital Marketing Campaigns * Created multiples online and outdoor materials * Create calendars of content for various clients' Social Networks. * Briefing clients on its graphics and marketing needs * Successfully dealt with Private Sector Clients from various segments. * Created successful Digital Marketing Campaigns * Created multiples online and outdoor materials * Create calendars of content for various clients' Social Networks.
-
-
-
-
Marketing Assistant
-
Feb 2015 - Mar 2017
* Feed websites news and content. * Capture video and photo( photojournalism), photo and video editing. * Creation of graphics and presentation designs for the Sales Department * Creation of Digital Marketing Campaigns and Sweepstakes. * Creation of multiple online and offline media graphics. * Responsible for reports and documentation of clients' Digital LED Signs Campaigns. * Feed websites news and content. * Capture video and photo( photojournalism), photo and video editing. * Creation of graphics and presentation designs for the Sales Department * Creation of Digital Marketing Campaigns and Sweepstakes. * Creation of multiple online and offline media graphics. * Responsible for reports and documentation of clients' Digital LED Signs Campaigns.
-
-
-
Hospital Santa Casa ABCG
-
Brazil
-
Hospitals and Health Care
-
200 - 300 Employee
-
Marketing Communication Assistant
-
Oct 2014 - Jul 2015
- Reporting directly to the President and Secretaries. - Creation of multiple online and offline media for the hospitals. - Worked as a PR Agent to answer and share information with media outlets - Assisted in managing PR crisis and creation of press releases. - Assisted with Hospitals Events organization. - Reporting directly to the President and Secretaries. - Creation of multiple online and offline media for the hospitals. - Worked as a PR Agent to answer and share information with media outlets - Assisted in managing PR crisis and creation of press releases. - Assisted with Hospitals Events organization.
-
-
-
-
Social Media Strategist
-
May 2014 - Oct 2014
- Photography Coverage of every event that the Congressman attended. - Assisted the journalist team with a speech - Social Media management of the Congressman's Personal Account - Photo Retouching for Campaign Materials - Video editing for Campaign Materials, including TV and Social Networks - Creation of Graphic Materials for the Campaign aligned with the Communications team - Photography Coverage of every event that the Congressman attended. - Assisted the journalist team with a speech - Social Media management of the Congressman's Personal Account - Photo Retouching for Campaign Materials - Video editing for Campaign Materials, including TV and Social Networks - Creation of Graphic Materials for the Campaign aligned with the Communications team
-
-
-
Rede Globo
-
Brazil
-
1 - 100 Employee
-
Television Operations Intern
-
Jun 2012 - Jun 2014
- Worked as Teleprompter Controller on the Newsroom Broadcast - Worked as Caracter Generator Technician on the Newsroom - Responsible for uploading all daily memory cards media (P4/XDCAM) - Editing TV interviews and videos - Responsible for reporting the catalog of all stored data ( uploading and downloading materials from the archive). - Worked as Teleprompter Controller on the Newsroom Broadcast - Worked as Caracter Generator Technician on the Newsroom - Responsible for uploading all daily memory cards media (P4/XDCAM) - Editing TV interviews and videos - Responsible for reporting the catalog of all stored data ( uploading and downloading materials from the archive).
-
-
-
-
Television Intern
-
May 2012 - Jun 2014
- Acted as a reporter and later on as Anchor of the College TV Channel - Assisted in producing content and news - Assisting in editing news and content - Acted as a reporter and later on as Anchor of the College TV Channel - Assisted in producing content and news - Assisting in editing news and content
-
-
Education
-
2019 - 2020
Indian River State College
English -
2012 - 2018
Estácio
Bachelor's degree, Advertising and Propaganda -
2012 - 2014
Pixels School of Art & Design
Graphic Design, 3D Motion and Video Editing
Community
