Media Analytics Manager

• Apr 2022 - Present

- Collect and analyze data to influence strategic decisions that the business makes - Perform qualitative and quantitative marketing data analysis to inform the COO about marketing strategies and develop marketing plans- Create monthly infographic reports to send to the CEO regarding performance data- Post strategic social media content to generate specific marketing outcomes - Publish strategic blogs to increase organic SEO on the Shopify site- Brainstorm and execute creative marketing campaigns

Social Media Marketing Consultant at Frogglez Goggles

• Oct 2020 - Present

· Analyze marketing statistics in order to create target clips - Track what users are interested in by measuring engagement and other KPIs, then optimize content so that it is engaging on those channels· Post created content on social media platforms - Bring marketing ideas to life by assembling recorded footage, music, dialogues, graphics, and effects into finished products - Generate, edit, publish and share video content 5-7 days per week that builds meaningful connections and encourages community members to take action· Maintain customer interaction throughout the day - Interact with followers by liking and commenting to drive engagement; attract and interact with consumers to increase website traffic - Join relevant conversations on behalf of the brand and provide product support to current and prospective customers· Create mutually beneficial interactions with influencers · Optimize targeted blog posts with digital journalism techniques· Maintain and increase Google searches and website traffic

Texas State University PRSSA Chapter President

• Apr 2022 - Present

● As president, you are expected to oversee, direct and delegate your fellowE-board members.● Hold executive committee meetings throughout the semester during non-generalmeeting days● It is your responsibility to get the chapter PowerPoint ready for the meetingand prepare the agenda for the E-board meetings.● You must hold the chapter to the utmost standard and keep your E-boardaccountable and on track.● Oversees all executive board members within duties as well as assisting withan enthusiastic attitude● Follow all duties in the PRSSA Chapter handbook and bylaws● Keep current on university regulations governing organizations● Attend any leadership seminars or caucuses that may reflect on the bettermentof the Chapter● Recommend and establish Chapter goals and objectives with the approval offaculty and professional advisers● Preside over the general Chapter meetings with the help of the Vice President● Keep PRSSA updated with any PRSA news● Assist VP of Member Services with dues along with complying with nationaldues deadlines● Preside over the office transition period during the Spring semester to assureprocedure is followed● Support all other PRSSA members in their positions and assist with any extraneeded projects

Texas State University PRSSA Chapter Member

• Aug 2020 - Present

Texas State University PRSSA Vice President of Communication

• Apr 2021 - Apr 2022

Record minutes from meetings and send them out to the E-boardEmail reminders/info to all current members· Work with Chapter VP of Member Services to prepare proper National Membership database per semester · Notify PRSSA headquarters and sponsoring PRSA Chapter (PRSA Austin) of Chapter changes in officers and advisors.Handle proper Chapter correspondence· Prepare agendas for meeting with Chapter President · Record minutes from executive board meetings and distribute to all executive board members to review · Distribute Chapter meeting reminders at least one day before a Chapter meeting and distribute meeting recaps after each Chapter meeting · Handle appropriate membership records accordingly, including distribution lists of contacts, membership databases, etc. · Take attendance at each general and executive meeting · Keep track of the attendance/participation· Record and keep up to date Chapter member point system · Support all other PRSSA members in their positions and assist with any extra needed projects

Freelance Digital Writer for Hammer Head Swim Caps

• 2022 - Present

- Generate, edit, publish strategic blogs in order to enhance website SEO - Optimize targeted blog posts with digital journalism techniques- Combine digital journalistic language with a unique brand voice- Maintain and increase Google searches and website traffic through strategically written blogs - Generate, edit, publish strategic blogs in order to enhance website SEO - Optimize targeted blog posts with digital journalism techniques- Combine digital journalistic language with a unique brand voice- Maintain and increase Google searches and website traffic through strategically written blogs

Texas State University Bateman Team Leader

• Nov 2021 - Apr 2022

- Team leader of the Texas State University Bateman team- One of four PR students selected out of the 600+ PR students at Texas State University to compete in a national PR campaign competition - Facilitated campaign objectives, tactics and strategies to reach quantitative results - Created contact and media lists to gain presenters, information, placements and influencers- Submited our case study to judges in New York, as well as publishing our campaign for university and personal archive

Guest Services

• Jul 2021 - Apr 2022

-Individualize customer interaction to increase return rate-Constantly creatively problem solved for each guest's circumstances-Ensure guest safety by preparing for events such as emergencies, spills, health hazards.-Prepared optimal guest shopping run by bringing carts back into the store from the parking lot-Restocked sanitary equipment, bags, cash, and baskets on check lanes -Facilitated returned/abandoned items to guest services -Restocked store shelves after closing -Individualize customer interaction to increase return rate-Constantly creatively problem solved for each guest's circumstances-Ensure guest safety by preparing for events such as emergencies, spills, health hazards.-Prepared optimal guest shopping run by bringing carts back into the store from the parking lot-Restocked sanitary equipment, bags, cash, and baskets on check lanes -Facilitated returned/abandoned items to guest services -Restocked store shelves after closing

Student worker/ Event Coordinator

• May 2021 - Aug 2021

- Aided in event planning and coordination for well-known individuals such as Ray Benson- Maintained the cleanliness, preservation and appreciation of galleries and their pieces, including the 1555 copy of Cabeza De Vaca's La Relacion, Willie Nelson's original "On the Road Again," Bob Wills' fiddle and countless pieces of the mini-series "Lonesome Dove."- Experienced working for the state of Texas, as this museum was a state-funded institution- Supervised museum admission, giving occasional tours- Supervised museum store, fulfilling sales of books, posters and signed memorabilia such as signed Jerry Jeff Walker CDs and books autographed by Sandra Cisneros

Shift Lead

• Dec 2019 - Oct 2020

· Assist parents by planning parties· Send invoices to parents and make confirmation calls to food venues· Help store manager plan shifts and assign coordinators parties· Give tours to parents or organizations who are looking to book an event· Checkout parties at the end of their designated time slot· Manage service quality, cleanliness, and safety of the store

Party Coordinator

• Jul 2018 - Dec 2019

· Show guests around the facility. · Coordinate birthday parties for children, assist the party parents with whatever they need (helping hand)· Light cleaning and inventory.· Greet guests as they come in & assist with checking in and checking out guests as they come or go.· Work in gate and out gate, making sure each adult has the same stamp as the child they are accompanying.