Experience

INHOUSE Digital

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President of Sales and Marketing

  • May 2023 - Present



The Boston Group

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Project Director

  • Oct 2021 - May 2023



East Coast Catalyst

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President - Client Services / Project Management

  • Aug 2019 - Feb 2021

  Responsible for the management, coordination and completion of projects throughout the agency's client base. Create website st Drive strategy, plan, set deadlines, assign responsibilities, manage traditional and digital events, motivate staff, liaise with clients, and monitor projects to completion.-Manage and grow customer relationships, revenue, and profit across the enterprise. -Increased productivity and efficiency-Oversee a 3.5 million budget across the client base.-Create proposals to determine goals, costs, timeline, funding, and staff requirements.-Developed and maintained healthy and productive relationships with clients, executing on all project needs from pitch and proposal through to final delivery across brand, marketing and web project types. -Managed 9 direct reports and 5 outside development vendors.-Create and champion a persistent focus on the customer in the company’s goals, actions, and business practices.-Oversaw 20+ projects at a time from branding, creative and digital.-Develop strategic plans and requirements for client website projects.-Created an employee recognition program that boosts motivation, morale and employee engagement. Show less

• Vice President of Client Services

  • Mar 2016 - Feb 2021

  Responsible for the coordination and completion of projects. Plan, set deadlines, assign responsibilities, and monitors project to completion.-Creates proposals to determine costs, timeline, funding, staffing requirements, and goals.-Effectively manage and train project managers, creative and development team to achieve revenue and profitability targets.-Identify market opportunities for strategic areas of growth. -Create and champion a persistent focus on the customer in the goals, ac ons and business practices of the company.- Establishes best practices for client engagement. Show less



INHOUSE Digital

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Partner - Founder

  • Jun 2013 - Jun 2016

  Provided leadership and guidance for a fast-growing digital marketing company focused on delivering integrated strategies, solutions, and development across digital assets, including the web, mobile, and custom applications. -Provided financial, strategic, and operational leadership focused on accelerating the top line and improving profitability. -Spearheaded company-wide policy decisions, budgets, financial management, sales/marketing functions, and client relations. -Led multi-disciplinary teams to capitalize on promising new opportunities, launch innovative ideas, and unlock enterprise value. -Oversaw the execution of all digital projects within the organization. -Managed Digital Project Management team. -Developed strategic partnerships and enhanced the operating model. Show less



THE ATOM GROUP

• United States
• Software Development
• 1 - 100 Employee

• Head of Sales and Marketing

  • Dec 2010 - Jun 2013

  Defined and executed sales and marketing efforts for an innovative digital strategy /development focused on solving difficult business problems. Structured and communicated a powerful value proposition to position the Atom Group as an industry leader within the digital agency space; developed business plans, including strategies and tactics to meet or exceed revenue projections. Executed a successful brand revitalization and customer strategy, leading to positive sales growth. Planned all aspects of the sales and marketing function, including relationship development, presales, solution selling, proposal development, contract management, existing account management, and sales reporting/presentations. Directed all creative projects, worked with external contractors to assure that the clients creative vision was executed. Oversaw all aspects of marketing, public relations, event management, community outreach efforts, and trade shows. Show less



The Blasia Group

• Boston, Massachusetts, United States

• CEO - Managing Partner

  • Dec 2007 - Dec 2010

  Defined and executed the creative vision and strategy for a leading design and web development firm. Led cross-functional teams focused on developing long-range plans, structuring innovative new market strategies, and driving growth in core business. Oversaw company operations to increase production efficiency, quality, service, and cost effective management of resources. Managed Client Services Team, while managing the agencies top tiered clients. Directed resources and improved capabilities that enabled business to keep pace with a rapid growth phase. Oversaw all creative elements, including photo/video shoots, advertising shoots, voiceovers, design and development. Show less



DesignBlox (Later formed into The Blasia Group)

• Vice President of Sales + Marketing & Client Services

  • Jan 2006 - Jan 2007

  Spearheaded a strategic paradigm shift and transformed the business from a stagnant web development shop into a well-respected boutique agency model that directly impacted the market for the first time in 4 years. Drove sales to exceed year-end quota by 100% through the seamless execution of product knowledge, marketing and promotions. Directed creative, development, and services team to ensure that our clients received optimal service levels. Established key performance metrics for operational and financial activities; structured tracking, reporting and benchmarks. Created and implemented strategic sales and marketing plans. Show less



Monster

• United States
• Internet Publishing
• 700 & Above Employee

• Associate Creative Director / Direct Marketing

  • 2004 - 2006

  Developed leading-edge marketing strategies for a global employment website with over $750M in annual revenue. Developed and managed projects, timelines and a 2.5 million dollar budget for all employer products, and provided metrics and ROI recaps to the management team. Managed 8 outside agencies and vendors, negotiated all contracts with local and national vendors. Led cross-disciplinary teams to identify deficiencies, improve productivity, and drive continuous improvement. Executed and managed Monster events such as the NCAA, NACE, Brand Summit, NAACP, and Black MBA events Show less

• Senior Product Marketing Manager

  • 2000 - 2004

  Managed direct mail agencies in development of national and regional direct mail campaigns. Developed marketing strategy and advertising targeting consumer segments – college students, executives, healthcare and government. Directed and managed cross functional team of ad agency, direct response and public relations resources in support of marketing plans targeting consumer segments. Developed and managed timelines and 1.5 million dollar budget for all employer products, and provided metrics and ROI recaps to the management team. Show less



Stride Rite

• Retail
• 200 - 300 Employee

• Manager of Corporate Licensing/Brand Marketing/PR and Events

  • 1998 - 1999

  Responsible for all aspects of marketing and public relations for the corporation

• Collateral and Event Marketing Manager -

  • 1996 - 1998

  Rresponsible for creating and developing strong brand awareness for Keds (division of Stride Rite brand).



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Product Development Manager

  • 1988 - 1996

  Manage and develope the efforts of design and manufacturing as they related to the maintenance of developed fashion and athletic footwear lines. 1992 - 1993 Interim Marketing Services Assistant 1988-1992 Key Account/Consumer Coordinator Manage and develope the efforts of design and manufacturing as they related to the maintenance of developed fashion and athletic footwear lines. 1992 - 1993 Interim Marketing Services Assistant 1988-1992 Key Account/Consumer Coordinator