Experience

HUTCHISON TELECOMMUNICATIONS LANKA (PRIVATE) LIMITED

• Sri Lanka
• Telecommunications
• 1 - 100 Employee

• General Manager

  • May 2022 - Present



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Distribution Development Manager

  • Feb 2021 - May 2022

• Regional Manager - Central/ North

  • Oct 2019 - Feb 2021

   Managing a team of 2 Area Managers, 2 Area Distribution Managers, 10 Executives as indirect repartees & 6 Distributors with 195 distributor staff encompassing General Managers, Field Sales Managers, Unit Managers, Supervisors, Sales Representatives & Merchandisers. Handling a sales volume of 36% of the annual national volume. Develop/ implement regional trade marketing strategies aligning with brand strategies & trade needs to meet volume/ value objectives of the Organizational. Discern effective/ efficient Area Managers, Area Distribution Managers and their teams & mentor, develop their skills to ascent to next level. Managing the Regional Trade Marketing efficiently via on-job training, retraining & skill development in order to enhance trade marketing representation whereby surpassing the competitors in respect to both core & value added services. Show less

• Shopper Marketing Manager

  • Mar 2019 - Oct 2019

   Discern effective ways & forge long term strategies to engage adult tobacco consumers derived from retail media landscape analysis.  Formulate innovative/ impactful touchpoints for consumer communication in diverse shopper channels in collaboration with the branding. Define guidelines and policies for all touchpoints. Direct budgets within the business development function, ensuring touch points are germinated cost efficaciously. Appraise the efficacy & viability of the touchpoint utilization on a regular basis to alter/ enhance varied communication activities. Concoct 121-consumer engagement platforms to communicate, engage and convert SL adult tobacco shoppers to premium brands.Commendable Achievements 2019 - Represented CTC at future Shopper Marketing Strategy Development project for SA region, Indonesia. Show less

• Area Manager - Colombo/ Central/ North Regions

  • Feb 2017 - Mar 2019

   Formulate/ action annual area operational plans & manage regional volume targets & implement Trade/ Brand activities in the assigned regions contributing 40% to the national volume.  Contrive/ execute area trade coverage plans/ budgets, whilst managing 5 distributors & 12,100 direct store service outlets. Direct/ train/ incite the Trade, Sales & Distributor teams to deliver results superior to the competition in respect of both core & added-value services. (Currently managing the largest sales force in the Island)  Ensure internal control procedures are adhered to in case of cash/ stock shortage discrepancies.  Driving continuous performance focusing on leading indicators & established key metrics. Manage legal, insurance & cash collection issues & ensure contracts align to corporate procedures & legalities, mitigating commercial risks.  Manage the productivity & cost optimization of the area (trade spend effectiveness in the area).  Assure internal team/ trade partners are arrayed to BAT’s International Marketing Standards & Corporate guidelines.  Surpassing/ reaching annual P&L objectives focusing on top-line sales, productivity, and production management.  Provide guidelines to TM Representatives & field staffs regarding retail activities. Commendable Achievements 2018 - Awarded Special recognition for Db rationalization in Central region from Marketing Leadership Team. (MLT)2016 - Awarded Special Recognition for revamping the Trade Loyalty Program “Abisheka”, from EXCO. 2015 - Awarded Chairman’s Award for successful implementation of Sales Force Automation (SFA) in Sri Lanka (Most pivotal recognition award in CTC). Link2013 - Awarded the “Best Trade Marketing Executive”.2013 - Represented SLIM National Sales Congress as one of the “Best Performer” of CTC.2013 - Engaged in special Db expansion project, Maldives. 2012 - Awarded the “Most Promising TM Executive”. Show less

• Assistant BDM/ Member - National Dd Excellence Project Team/ Area Db Manager/ TM Executive

  • Nov 2011 - Feb 2017

   Formulated an automated application to conduct retail census (Retail Classification Survey) and an automated platform to enhance the current manual billing system in SL after 100 years. Performed an in-depth structured assessment using a hypothesis-driven framework to identify issues/ opportunities in RTM to constitute an effective/ efficient RTM model.



Dialog Axiata PLC

• Sri Lanka
• Telecommunications
• 700 & Above Employee

• Coordinator - Loyalty Systems & Partner Management

  • Oct 2008 - Oct 2011

  Commendable Achievements 2010 - Awarded “Gold Recognition Award” for acquiring the highest number of Merchant Partners in a quarter. Commendable Achievements 2010 - Awarded “Gold Recognition Award” for acquiring the highest number of Merchant Partners in a quarter.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Personal Banking Advisor

  • Sep 2005 - Sep 2008

  Commendable Achievements 2006/ 07 - Placed 1st Runner-up & 6th out of top 10 performers, Personal Financial Services Convention. 2005 - Awarded “Best Youngest Performer” for credit cards sales of the year. Commendable Achievements 2006/ 07 - Placed 1st Runner-up & 6th out of top 10 performers, Personal Financial Services Convention. 2005 - Awarded “Best Youngest Performer” for credit cards sales of the year.